The Knowledge Project
The Knowledge Project

#111 Joel Greenblatt: Investing Made Simple

Famed investor Joel Greenblatt is the Managing Principal and Co-Chief Investment Officer at Gotham Asset Management, the successor to Gotham Capital, an investment firm he founded in 1985. He’s also spent more than two decades on the adjunct faculty at Columbia Business School, and he’s the author o

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Shane Parrish HostJoel Greenblatt Guest

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Episode Summary

Executive Summary: Joel Greenblatt argues that great investing comes from simplicity, patience, and capital allocation discipline: find ideas you can truly understand, wait for obvious setups, and size positions by downside risk rather than upside fantasy. He extends the same logic to management teams, accounting, education, and public policy, emphasizing long-term value creation, transparency, and practical ways to unlock talent.

Main Topics: Simplicity as the foundation of good investing: Greenblatt says his best investments come from boiling ideas down to a few simple, intuitive concepts rather than overcomplicated research. He prefers opportunities that make immediate sense and can be explained clearly. Distinguishing luck from skill in investors: He evaluates other investors by their thought process, ability to simplify ideas, and genuine passion for solving puzzles, noting that long-term success usually comes from curiosity and sustained interest rather than money alone. Position sizing and downside-first thinking: Greenblatt stresses that position sizing may matter more than idea quality alone. He sizes larger when downside is limited and focuses on how much can be lost, not just how much might be gained. Market froth, money printing, and asset bubbles: He argues that major index leaders are not necessarily irrational, but many loss-making speculative stocks and SPACs appear priced for unrealistic outcomes. He sees monetary stimulus as less worrying than speculative excess. Evaluating management and capital allocators: He values historical capital allocation over interview performance, preferring evidence of good decisions over persuasive storytelling. He highlights Buffett, Bezos, and a few others as exemplary allocators. Accounting, stock options, and long-term incentives: He favors disclosure and economic reality over rigid accounting treatment, especially for stock options and intangible investments. The real goal should be long-term value creation, not quarterly optics. Education, charter schools, and alternative credentials: He describes Success Academy as proof that disadvantaged students can excel with the right systems, and proposes that major companies create alternative certification pathways to tap overlooked talent.

Key Arguments: Great investors can explain their thesis simply; if an idea takes pages of analysis to justify, it is usually not the kind of opportunity he seeks. Passion matters because the best investors are often motivated by curiosity and problem-solving, not just compensation. The biggest investing mistakes often come from poor position sizing; downside risk should determine how large a bet to make. Large-cap leaders like Apple, Amazon, Microsoft, and Google can justify current valuations because their businesses have durable growth and reinvestment opportunities. Many loss-making companies are being priced as if they will all become the next Amazon or Google, which is statistically unlikely. Management quality is best judged by past capital allocation, not by polished presentations or interviews. Accounting rules often fail to capture the economic reality of modern businesses, especially when spending on customers, software, and marketing is really long-term investment. Stock options are acceptable if fully disclosed and aligned with long-term value creation, but they can encourage short-termism if poorly structured. Success Academy demonstrates that high performance is possible for low-income and minority students when systems, standards, and supports are strong. Large companies could broaden hiring by accepting alternative certifications and skill-based credentials instead of relying only on college degrees.

Data Points: Year Joel Greenblatt started teaching at Columbia Business School: 1996 - He says teaching helped him clarify his investment thinking and learn by preparing lessons. Year his first book was written: 1997 - He used the book to explain what he was really thinking in past investments. Value Investors Club founded: 1999 - He and partner John Petri created the club to evaluate investors through applications. Success Academy schools: 47 - Greenblatt cites the charter network’s expansion as evidence of replicable success. Success Academy students: 20,000 - He uses this enrollment figure to show scale in serving low-income and minority students. Students who are minority or low-income at Success Academy: 87% - He cites the demographic profile of the network’s student body. College graduation chance for low-income or minority kids in top 50 urban centers: 1 out of 11 - He argues this shows a major failure in the current education system. College earnings premium: 70% more than high school - He cites this to show the economic value of earning a college degree. College premium vs high school dropout: 30% more - He uses this to emphasize the importance of educational attainment. Money-losing companies with market cap over $1 billion in 2019: 299 - He references this group to discuss speculative pricing in public markets. Return of those money-losing companies through year-end mentioned: over 100% - He notes that buying the group would have produced strong short-term gains in that period. Median stock performance mentioned: 47% - He cites the median stock’s rise through the end of November. Average maturity of U.S. debt mentioned: 6 years - He argues the government should lock in longer-duration financing while rates are low. Borrowing example rate: 1.3% over 30 years - He uses this to illustrate why government stimulus can be affordable. Cost to convert a business to Salesforce: $50,000 - He uses this example to explain how modern software spending is often upfront investment disguised as expense. Hypothetical customer lifetime value example: $250 - He illustrates SaaS economics where acquisition costs are expensed early but returns arrive over time. Customer acquisition cost example: $40 - He uses this to explain why some business spending should be viewed as capital-like. Nicola/ Nikola market cap cited: $6.5 billion - He mentions this as an example of speculative froth despite apparent fraud and unmet promises.

Pivotal Quotes: "if I have to get to page 40 of a spreadsheet to figure out this is a good investment, that's not really where I find it" — Joel Greenblatt: On why he prefers simple, obvious investment opportunities over complex analysis "if you don't lose money, most of the other alternatives are good" — Joel Greenblatt: On position sizing and focusing on downside risk rather than upside dreams "The role of a company is to create as much long-term value as possible" — Joel Greenblatt: On stock options, accounting, and what management should optimize for

Implications: Listeners should prioritize clarity, downside protection, and long-term value creation over complexity and hype. For investors and managers, the best edge may come from disciplined selection, honest accounting, and systems that unlock overlooked talent.

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