Excess Returns
Excess Returns

15 Ways to Lose Money in Markets | Ben Carlson

In this episode of Excess Returns, we sit down with Ben Carlson, Director of Institutional Asset Management at Ritholtz Wealth and author of the popular investing blog "A Wealth of Common Sense." We discussed his insightful article "15 Ways to Lose Money in the Markets," which ou

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Episode Summary

Executive Summary: Ben Carlson argues that successful investing is mostly about avoiding major mistakes: don’t confuse headlines for signals, don’t overrate the Fed, don’t chase performance or billionaire soundbites, and don’t let short-term volatility drive long-term decisions. He emphasizes goals-based investing, sensible diversification, and using rules or automation to stay disciplined.

Main Topics: Avoiding common investor mistakes (Priority: 5/5): The discussion centers on Carlson’s '15 ways to lose money in the markets' framework, using inversion to show that good investing often means simply avoiding behavioral errors and staying disciplined. Market timing and extremes (Priority: 5/5): Carlson argues investors wrongly assume markets are always at a top or bottom, when most of the time conditions are in the middle and timing attempts usually fail. Benchmarking and goal-based investing (Priority: 5/5): He says investors should judge portfolios against personal financial goals, not against the S&P 500, the Nasdaq, or the best-performing asset class of the moment. Skepticism toward pundits and billionaire opinions (Priority: 4/5): Carlson warns against taking CNBC/Bloomberg commentary or billionaire predictions as portfolio guidance because those voices have different incentives, time horizons, and risk profiles. Fed, earnings, and macro context (Priority: 4/5): He explains that the Fed matters, but less than many think; stock returns are still driven primarily by earnings and broader economic context rather than rate changes in isolation. Behavior, speculation, and automation (Priority: 4/5): The episode contrasts long-term, automated investing with short-term speculation, arguing that a small 'fun money' allocation can be fine if the core portfolio remains untouched. Optimism and long-term compounding (Priority: 3/5): Carlson stresses that long-term investors need a baseline of optimism about progress, earnings growth, and compounding, rather than a perma-bear mindset.

Key Arguments: Most investors are better served by inverting the problem: eliminate bad habits and the remaining portfolio behavior is usually good enough. Market timing fails because investors assume every move is an extreme; in reality, markets spend most of their time in the middle. Active strategies should be evaluated with humility because persistence of outperformance is low and underperformance is hard to distinguish from permanent failure. Billionaire and pundit commentary is often marketing, not investable advice, and often reflects positions or incentives rather than a typical investor’s needs. The Fed is important, but rate hikes or cuts do not mechanically determine stock-market direction; earnings growth and economic resilience matter more. Investors should benchmark success to personal goals, spending needs, and risk capacity rather than to the highest-returning index or asset class. Trend following is more defensible than discretionary timing because rules force re-entry and reduce emotional decision-making. A small speculative sleeve can be behaviorally useful if it prevents investors from constantly tinkering with their long-term holdings. Selling in a bear market often locks in losses and creates a wait-for-perfection trap that keeps investors in cash too long. Long-term investing requires optimism; if one assumes the future is always bleak, there is little reason to invest at all.

Data Points: Podcast article framework: 15 ways to lose money in the markets - The episode is built around Ben Carlson’s article and the mistakes it catalogs. Fed policy move discussed: 0% to 5% - Carlson references the Fed raising rates from near zero to 5% during the cycle. S&P 500 total return during tightening cycle: +35% - From the first Fed hike off zero until the first rate cut, he says the S&P 500 was up 35%. Inflation peak mentioned: 9% - Carlson cites inflation rising from 0 to 9 during the tightening cycle. September market expectation: Month was feared to be weak but ended up good - He notes that investors focused on September seasonality, yet the month performed well. Vanguard investor inactivity: 98% did no trading - He cites Vanguard data around a market scare, illustrating that most investors stayed put. Vanguard traders buying the dip: 4 of every 5 traders bought stocks as they fell - Among the 2% who did trade, most were buyers during the selloff. VIX spike: Fastest three-day spike ever; reached 2008-like levels - He references a rapid volatility spike during a recent market event. Pandemic bear market drawdown: 35% crash in six weeks - He uses the COVID crash as an example of a fast V-shaped decline and recovery. Recovery to new highs during pandemic: Back to all-time highs before vaccines were rolled out - Used to illustrate how markets can recover before the news looks obviously better. U.S. recession duration referenced: 2 months - He says the economy experienced only two months of recession in the past 15 years, tied to the pandemic. Non-U.S./active vs passive trend: Shift from active to passive during drawdowns - Carlson notes investors often use bear markets to move from active strategies into passive ones. Retirement example: $3 million on the beach in Florida - Jason Zweig anecdote used to show that personal success is not the same as beating the S&P 500.

Pivotal Quotes: "If you just take away the bad stuff, all that's left, hopefully, is successful investing in a good financial plan." — Ben Carlson: Explaining the inversion mindset behind avoiding major investing mistakes. "Most of the time, we're actually somewhere in the middle." — Ben Carlson: On why market timing is misleading because investors assume too many situations are extreme. "Did you beat the S&P 500? ... But either way, I ended up in Boca on the beach. So I obviously did something right." — Retired investor in Jason Zweig anecdote: Used to illustrate goal-based investing over benchmark obsession.

Implications: Listeners should focus on disciplined asset allocation, goal-based planning, and avoiding emotional reactions to headlines. For the industry, the episode reinforces that behavioral coaching, automation, and context matter more than prediction.

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About Excess Returns

Excess Returns is dedicated to making you a better long-term investor and making complex investing topics understandable. Join Jack Forehand, Justin Carbonneau and Matt Zeigler as they sit down with some of the most interesting names in finance to discuss topics like macroeconomics, value investing, factor investing, and more.

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