My First Million
My First Million

#159 - Update on Michael Jordan's House, a Nine Figure Sex Toy Company & the Man with a Million Acres

MFM #159 MJ house update Recap: Last episode the guys spoke about buying MJ’s house. The plan was to potentially turn it into a museum or Airbnb. Problem: zoning and parking -- but those might be overcome Shaan: Spoke to Rally Rd and Nifty Gateway founders Now what: What's going to happen now?

Featured Speakers

Sam Parr & Shaan Puri Host

Topics Discussed

Episode Summary

Executive Summary: The episode ranges across several venture-and-culture ideas: younger people’s “video-native” behavior, collecting vintage computers as studio decor and assets, a crowdfunded Michael Jordan house concept, the rise of sex-toy businesses and their distribution constraints, a profile of landowning entrepreneur Brad Kelley, and a debate over bootstrapped companies versus traditional VC. The hosts repeatedly emphasize spotting overlooked markets, turning unusual assets into collectibles, and understanding how media/investing incentives shape outcomes.

Main Topics: Video-native youth as a competitive advantage (Priority: 5/5): The hosts argue younger generations are fundamentally more comfortable on camera, with editing, snapping, and short-form video creation, which gives them a cultural and commercial edge over older, self-conscious users. Vintage tech as collectible studio assets (Priority: 4/5): They discuss buying old Apple/Macintosh computers and iPods for the studio, arguing that vintage hardware is underpriced, visually striking, and likely to become more desirable as collectibles. Michael Jordan house crowdfunding / fractional ownership (Priority: 5/5): They revisit the idea of buying Jordan’s unsold house, weighing museum, monument, NFT, and fractional-ownership models, and note real inbound interest from platforms and wealthy individuals. Sex toy market, Fleshlight, and distribution moats (Priority: 5/5): A long segment examines the Fleshlight origin story, the broader sex-toy market, and opportunities in payment processing, advertising workarounds, influencer/OnlyFans distribution, and niche branding. Brad Kelley as an anonymous billionaire land baron (Priority: 4/5): They profile Brad Kelley, a reclusive ex-cigarette entrepreneur turned massive landowner, using him as an example of understated wealth, hard work, and non-Twitter-style success. VC, anti-VC narratives, and the limits of bootstrap funding (Priority: 5/5): They debate Indie VC’s shutdown and argue that venture returns require a high-risk, high-upside profile; they contrast that with profitable bootstrap businesses that may be admirable but are not VC-fit. Content formats and storytelling opportunities (Priority: 3/5): They consider turning business origin stories into narrative podcast episodes, similar to true-crime storytelling, and suggest deep-dive formats around companies, founders, and obscure markets.

Key Arguments: Younger people are “video native,” and camera comfort will be a major superpower in social and business settings. Vintage computers and early iPods are likely undervalued collectibles; they function as decor, conversation pieces, and possible long-term stores of value. Michael Jordan’s house may be better treated as a collectible monument or fractional asset than as a normal home or museum. The sex-toy market is large, growing, and constrained by payment and ad restrictions, creating opportunities for infrastructure, media, and influencer-led brands. Fleshlight’s success shows that taboo markets can scale when product, branding, and distribution are engineered well. Brad Kelley represents a different model of wealth: anonymous, asset-heavy, and driven by real-world ownership rather than public signaling. VC is optimized for extreme upside, so profitable but slower-growing businesses are often not a fit for venture capital. A well-told origin story or business narrative can be as compelling as true crime if it is deeply researched and structured like a story.

Data Points: Henry’s YouTube subscribers: ~570 subscribers - Used to show that a small creator can still have production quality comparable to top channels. Apple II / vintage Mac price: $250-$500 - Examples of working/boxed vintage Macs found on eBay during the studio-decor discussion. Old iPod price: $500-$600 - First-generation iPods were cited as surprisingly expensive collectibles. Jordan house listing history: 10 years - Michael Jordan’s house has sat on the market for a decade. Jordan house original listing price: $30 million - Initial asking price before multiple cuts. Jordan house current price: $13 million - Current approximate asking price discussed on the show. Jordan rookie card price: almost $2 million - Used to contrast collectible cardboard with the difficulty of selling the house. Property taxes paid on Jordan house: about $1 million - Taxes incurred while the property remained unsold. Crowdfund idea: 5,000 people x $2,000 - Proposed structure to buy the house collectively at around $10 million. Alternative fractional share: $50,000 share - Would potentially grant time-limited access, like a three-night annual stay, under the proposed model. Jordan house interest: ~200 emails - A website built around the idea reportedly collected early signups quickly. Reach of Jordan house clip: 100,000+ people - Across platforms, according to the discussion. Twitter clip views: 60,000 views - A clip of the Jordan house discussion performed well on Twitter. Men 18-24 sexually inactive before COVID: 31% - Statistic raised as evidence of a sexless-young-men trend. Kegel app revenue: $100K/year - Nat Eliason’s app was cited as a small but profitable niche product. Fleshlight company scale: ~$100 million revenue (estimated) - Based on the hosts’ sleuthing, they believe the company is likely around this size. Fleshlight production capacity: 1,200 units/day - The founder ramped production before demand was proven. Sex toy industry size: $20 billion/year - Broad market estimate mentioned in the discussion. Women who have used sex toys: 65% - Used to illustrate how normalized the female segment has become. Adam & Eve traffic: 8 million visitors/month - Cited as a major e-commerce player in the space. Lovehoney traffic: 4 million visitors/month - Another major competitor with significant traffic. Indie VC LP attrition: 80% of LP base lost - The firm reportedly lost most of its limited partners when raising again. Angel investments made: ~18 companies - The hosts discussed their own angel portfolio size. Capital deployed in angel investing: $1.5M-$2M - Approximate total deployed by the speaker.

Pivotal Quotes: "they're video native" — Sean/host: Explaining why younger generations may have an edge in camera comfort, editing, and social content creation. "every great man is also a bad man" — Sean/host: A broader point about greatness, controversy, and why extraordinary people often generate enemies. "don't hate the player, hate the game" — Sean/host: Used to explain why VC incentives favor extreme outcomes and why the strategy, not the people, often drives behavior.

Implications: Listeners should expect more businesses built around creator-native behavior, collectible physical assets, and taboo markets. The episode suggests the best opportunities often sit at the intersection of culture, distribution constraints, and asymmetric upside.

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About My First Million

Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.

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