My First Million
My First Million

#180 with Furqan Rydhan - What it's Like Co-founding a $20B Company, Hardware for Mind Control & Vertical Farming

Shaan (@ShaanVP) and Sam (@TheSamParr) are joined by Furqan Rydhan (@FurqanR). Furqan was Shaan's CTO at Bebo and previously co-founded AppLovin -- a $20B+ company that recently went public. Shaan and Furqan host a weekly "Cool Sh!t Hour" between themselves to discuss the coolest inno

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Sam Parr & Shaan Puri Host

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Episode Summary

Executive Summary: The episode is a wide-ranging conversation with Furqan about his journey from college dropout to co-founder of AppLovin, the lessons from building through failure, and the emerging technologies he’s exploring now: commodity hardware plus ML, DeFi/crypto, DAOs/NFTs, and vertical farming. The core throughline is that real innovation comes from curiosity, hands-on experimentation, and choosing the fun, high-learning path over the obvious one.

Main Topics: AppLovin’s origin, pivot, and IPO journey: Furqan recounts AppLovin’s early chaos, multiple failed ideas, a pivot from ad tech into gaming, and the eventual massive public-market success after a blocked acquisition effectively became a liquidity event and long-term free roll. Career philosophy: fun, learning, and non-linear progress: He explains why he repeatedly chose lower-pay, higher-upside paths, including dropping out of school and prioritizing interesting work. The hosts frame this as a model for optimizing for excitement, growth, and equity rather than conventional prestige. Founders Inc and the value of builder communities: Furqan describes Founders Inc as a modern incubator/hub for young engineers and founders, offering capital, advice, code help, and a shared physical space. The goal is to recreate the creative density of places like Monkey Inferno and Hacker Dojo. Commodity hardware + machine learning as a new platform: He highlights how inexpensive off-the-shelf devices, paired with software and ML, are enabling powerful new products. Examples include a Raspberry Pi/NVIDIA Jetson-based gesture/pose system and a Neurosity brain-computer interface. Crypto, DeFi, and permissionless finance: The conversation breaks down DeFi primitives like lending, collateralization, liquidity pools, and automated market makers. Furqan argues these systems matter because they encode rules transparently and expand access without banks or gatekeepers. NFTs, DAOs, and new creator/investor primitives: He discusses DAOs as decentralized ownership structures and NFT infrastructure as a way to make creation, distribution, and fan engagement more accessible. He cites projects like NFT Labs and PAX protocol as attempts to build useful infrastructure under the hype. Vertical farming and localized food production: The episode ends with vertical farming as a practical emerging-tech thesis: grow food in warehouses near cities using hydroponics/aeroponics and automation, reducing water use and improving freshness and logistics.

Key Arguments: Building success is nonlinear; teams can spend months making no visible progress while still doing the right things. The most important career decisions are often the most fun and high-learning ones, even if they pay less upfront. AppLovin’s shift from ad network to gaming business shows that market insight and internal talent can create enormous value through pivots. Commodity hardware plus ML lowers the barrier to building advanced physical products, turning software developers into hardware builders. DeFi’s value proposition is permissionless access: lending, borrowing, and trading can happen without banks, credit checks, or intermediaries. DAOs and NFT infrastructure can reduce friction and broaden participation, especially if tools become as easy as creating a Shopify store. Vertical farming can solve real-world constraints like water scarcity and transport inefficiency by localizing food production. Community matters because young builders learn faster when they can access mentors, tools, and peers in person, not just online.

Data Points: AppLovin valuation at IPO: $20–30 billion - Hosts describe the company’s public-market outcome and compare it to the earlier acquisition attempt. Original acquisition valuation: $1.4 billion - Furqan explains the deal that nearly closed before geopolitical/regulatory changes altered the outcome. Cash from liquidity event: over $1 billion - He says the failed acquisition turned into a minority investment and provided significant liquidity. Initial company funding: $4–5 million - Adam, John, and Andrew seeded the startup and funded several years of experimentation. StylePage time spent: about 9 months - One of the early failed ideas at AppLovin before the ad-tech pivot. Founders Inc operating cost: about $500,000/year - Estimated annual cost just to maintain the base facility in San Francisco. Vertical farming water use reduction: 98% less water - Mentioned from the Nebulum Farms website as a core efficiency benefit. Vertical farming subscription model: monthly subscription - Nebulum Farms sells direct-to-consumer lettuce, microgreens, and tomatoes. Neurosity device price: about $900 - Furqan describes the brain-computer interface as a developer device with commercial pricing. Neurosity early customers: first 100–200 buyers - Furqan says he was among the earliest purchasers of the device. Liquidity pool yields: 100%+ early on; 8%–15% on stablecoin pools - He contrasts early high-yield Uniswap pools with more mature, lower-risk stablecoin strategies. Move back home age: about 25–26 - He explains choosing the lower-salary AppLovin path and moving in with his parents.

Pivotal Quotes: "I just want to build cool things with cool people." — Furqan: How he describes Founders Inc and the type of work he wants to do now. "You can work really, really hard for a long time and feel like you've made zero progress and you could be doing all the right stuff." — Furqan: His explanation of why startup progress is often non-linear and hard to judge in real time. "What are you focused on? ... Go be more aggressive on growth." — Furqan: His recurring advice to young founders: prioritize customer demand and market pull over overbuilding technology.

Implications: The episode argues that the next wave of startups will come from builders who combine curiosity, fast experimentation, and access to new tools. For listeners, the lesson is to optimize for learning, community, and leverage—then build where emerging tech meets real user value.

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About My First Million

Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.

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