My First Million
My First Million

#181 - How Virtual Horses are Making Millions, A Potential 9-Figure Company & How to Bet on Anything

Virtual horse racing? That's right Shaan (@ShaanVP) and Sam (@TheSamParr) break down a virtual horse racing company doing millions. The company is so hot right now, Sam even tried investing but wasn't able to. They also talk about a company delivering testosterone right to your doorstep. W

Featured Speakers

Sam Parr & Shaan Puri Host

Topics Discussed

Episode Summary

Executive Summary: The episode covers three startup/investment ideas—Peak (testosterone/TRT subscriptions), B-roll (UGC-style ad creative marketplace), and Polymarket/Zed Run (crypto-based betting/speculation)—while also reflecting on podcast growth and the power of persistence. The hosts repeatedly argue that the best businesses have strong flywheels or exploit near-term arbitrage, and they share concrete operating lessons from building media and companies.

Main Topics: Peak and the TRT subscription opportunity (Priority: 5/5): They discuss Peak as a testosterone replacement therapy subscription business, arguing that testosterone demand is real, education is still needed, and the main risks are regulation and operations rather than product-market fit. Zed Run and crypto-native speculation/gambling (Priority: 5/5): They explain Zed Run’s digital horse racing marketplace, its massive sales volume, and their skepticism that the hype can sustain long-term because the primary value is speculation rather than enduring utility. B-roll and user-generated ad creative (Priority: 5/5): They analyze B-roll as a marketplace for cheap, authentic-looking testimonial-style content for e-commerce ads, comparing it to Fiverr and UserTesting, and noting quality-control is the main challenge. Polymarket and prediction markets (Priority: 4/5): They discuss Polymarket as a decentralized betting platform for real-world outcomes, highlighting how it lets users bet on beliefs and how crypto infrastructure enables this type of market. Business design: flywheels vs. arbitrage (Priority: 5/5): One major theme is how to evaluate businesses: either build durable positive flywheels/network effects or exploit disposable arbitrage opportunities before they disappear. Podcast growth, distribution, and consistency (Priority: 4/5): The hosts review podcast download growth, the impact of high-profile guests and ‘how-to’ episodes, and emphasize consistency, persistence, and multi-channel distribution as growth drivers. Operating lessons from big companies and side hustles (Priority: 4/5): They share lessons on succeeding inside large organizations and on treating side projects like long-term jobs, stressing patience with results and impatience with action.

Key Arguments: TRT is a real, recurring need for many men, and Peak can work because once users see benefits they are likely to stay subscribed. For Peak, product risk is low; the bigger risks are regulatory compliance and operational execution of a digital medical workflow. Zed Run is huge in sales but likely driven mainly by speculation and hype, which makes long-term durability uncertain. B-roll can scale because e-commerce brands constantly need affordable UGC-style ads that outperform polished studio content. The hardest problem for B-roll-like marketplaces is quality assurance: mismatched expectations between advertisers and creators can cause churn. Polymarket is compelling because it turns beliefs into liquid markets and shows how Ethereum can support a casino-like application layer. Businesses with positive flywheels become more valuable as more people use them, while pure arbitrage businesses usually require constant effort and do not compound. For podcast growth, repeatable consistency and “how to” content are more effective than occasional clever ideas. Long-term success often comes from many small actions over time rather than one “silver bullet” move. Inside big companies, people can stand out by doing a few unusual, high-leverage things instead of only their assigned job.

Data Points: Peak expectation: $100 million in sales in the next 3 years - One speaker predicts Peak will scale rapidly as TRT adoption grows. Peak business risk: Operational excellence and regulation - They argue product/market fit is not the issue; execution and compliance are. Zed Run drop sales: $18 million - A recent Zed horse drop sold this much in a few days. Zed Run buyers: 2,400 buyers - The $18 million horse drop was purchased by this many buyers. Top Zed spender: About $800,000 - The largest buyer in the drop spent this amount. Top 100 Zed spenders: $8.3 million - Combined spending among the top 100 buyers. Podcast downloads in March: 338,000 - Monthly downloads reported during the growth update. Podcast downloads in April: 436,000 - Downloads increased significantly month over month. Podcast downloads in May (tracking): ~520,000 - Current run-rate estimate at the time of recording. Biology episode first-week performance: 30,000 downloads in 5 days - They cite this as unusually fast growth for an episode. Typical episode pace: 30,000 downloads over about 2 months - Used as a benchmark against the biology episode. Dogecoin purchase: 1 million DOGE at $0.03 - One host disclosed buying Dogecoin and scaling out over time. Dogecoin partial exits: Sold at $0.08, $0.15, and $0.30 - He took gains on the way up rather than holding all of it. Polymarket Dogecoin bet: Yes/no market with high participation - Used as an example of betting on future outcomes. Polymarket Floyd Mayweather vs. Logan Paul market: 94% yes / 6% no - Illustrates market pricing and perceived certainty. Polymarket SNL Dogecoin mention bet: 250 dollars wagered, about 80 dollars profit - One host described successfully betting on Elon Musk mentioning Dogecoin. B-roll revenue estimate: $1–2 million annually - One host estimates current revenue based on what he sees. Potential B-roll scale: Nine-figure business - They believe it could become much larger if distribution works. AppSumo scale: $100 million gross revenue - Mentioned as an example of long-term compounding from consistency.

Pivotal Quotes: "impatience with action, patience with results" — Sean: A motto he added to internal memos to remind himself to move quickly while waiting longer for outcomes. "there’s no silver bullet. There’s only lead bullets" — Sean: He uses this to explain that growth usually comes from many small efforts, not one magical move. "The trick is when the primary value is speculation, then it's hard for something to sustain." — Sam: Used to explain skepticism about Zed Run’s longevity.

Implications: Listeners should look for businesses with compounding flywheels or short-term arbitrage they can actually execute well. The episode also suggests that media growth and startup success both depend more on persistence, distribution, and repeated small wins than on one breakout idea.

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About My First Million

Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.

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