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#184 Alex Goldman, Demon Hunter

This week, a listener contacts us about a supernatural occurrence in her Toyota Prius. Alex Goldman investigates. Kim Kelly's new book Fight Like Hell A picture of the photo in question Learn more about your ad choices. Visit podcastchoices.com/adchoices

Topics Discussed

Episode Summary

Executive Summary: A Reply All tech-support mystery follows Marian, a Catholic religion teacher whose Prius touchscreen began displaying a creepy image she called her “car demon” while playing podcasts. The hosts trace the image through car software, podcast metadata, and metal subculture, eventually identifying it as musician Wednesday 13. The demon appeared because a podcast app repurposed the “artist” field to store episode day-of-week data, which confused Gracenote into serving the wrong image on Wednesdays.

Main Topics: Marian’s haunted Prius and the mysterious “car demon” (Priority: 5/5): Marian describes a low-resolution, demonic-looking image that intermittently appears on her Toyota Prius infotainment screen when playing podcasts, prompting concern because of her Catholic beliefs and role as a religion teacher. Investigative dead ends through Toyota, Gracenote, and Pocket Casts (Priority: 5/5): The hosts first seek answers from the dealership, then Gracenote, then Pocket Casts, but each side points to another, creating a customer-service-style loop without an immediate fix. Visual identification via reverse image search and metal expertise (Priority: 5/5): The team uses Google and Yandex reverse image searches, then consults metal reporter Kim Kelly and other music experts to determine whether the image is a black metal performer or another theatrical musician. Discovery that the image is Wednesday 13 (Priority: 5/5): An underground metal forum and a record-store owner identify the picture as Wednesday 13 at OzFest 2010, ending the mystery of who appears on the screen. How podcast metadata caused the bug (Priority: 5/5): Pocket Casts used the artist field to store the day the episode was published, and Gracenote misread that metadata on Wednesdays, serving Wednesday 13’s image when the app requested art tied to that day. Thematic contrast between religion, metal, and data quirks (Priority: 4/5): The story blends Marian’s Catholic worldview, metal aesthetics, and a mundane software bug, showing how an accidental metadata change produced a spooky, personalized effect.

Key Arguments: The image was not supernatural; it was a metadata-driven artwork mismatch caused by podcast software and music database logic. The first plausible explanation—black metal or some satanic/occult performer—was compelling but incorrect; the image belonged to theatrical metal artist Wednesday 13. Reverse image search alone was insufficient; specialized subcultural knowledge from metal fans was necessary to identify the person. The bug emerged because a user suggested repurposing the podcast “artist” field, and Pocket Casts accepted that suggestion, unintentionally confusing Gracenote. A small change in software metadata can have surprising, user-facing consequences across connected systems (app, database, car stereo).

Data Points: Car model: 2016 Toyota Prius - Marian’s used car where the image appears Podcast count: dozens - Marian’s podcast listening habits include many shows across genres Metal album year: 2019 - Kim Kelly references Wednesday 13’s album "Necrophase" Festival reference: OzFest 2010 - The identified photo of Wednesday 13 was taken at OzFest 2010 Episode-release field usage: day of the week - Pocket Casts repurposed the artist field to store the day an episode came out Approximate reduction in concern: "5% more relatable" - Marian jokes that heavy metal is only slightly more relatable to her than a demon in her car

Pivotal Quotes: "My car demon is he has like this long wig of like mullet hair. He's like drooling a long line of drool." — Marian: Describing the mysterious image on her Prius screen "Heard the name Wednesday 13, he was like, I know why this demon's showing up in her car." — Alex Goldman: Explaining how the mystery was solved once the image was identified "A podcast user got in touch with Russell and was like, Hey, you know, I've been looking at the data that you keep in the files, and I noticed that in like the artist field in the file, you guys always put the name of the podcast. But I already know what the podcast is because I'm the one who's putting it on." — Narration/retelling of user feedback: The origin of the metadata workaround that caused the Gracenote artwork bug

Implications: The episode shows how innocuous app design choices can create bizarre bugs that look paranormal, especially when multiple media systems interact. It also demonstrates the value of niche expertise and community knowledge in debugging modern consumer tech.

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