Science Friday
Science Friday

2018 Ig Nobel Prizes. Nov 23, 2018, Part 1

When you go to the zoo, maybe you imitate the chimps, copying their faces, their gestures, or their walk. But it turns out the chimps imitate you just about as often—and as well, according to scientists. Other researchers have found that a trained nose can detect the odor of a single fly floating in

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Episode Summary

Executive Summary: Science Friday presented highlights from the 2018 Ig Nobel Prize ceremony, a comedic-yet-serious celebration of research that makes people laugh and then think. The program showcased ten quirky studies on topics from kidney stones on roller coasters to saliva as a cleaner, while also honoring past winner Troy Hurtubise and featuring the Ig Nobel 24-7 lectures and mini-opera traditions.

Main Topics: Ig Nobel ceremony tradition and format (Priority: 5/5): The broadcast frames the annual event as a playful parody of Nobel-style prestige, complete with paper airplanes, translation gimmicks, a V-Chip monitor, Miss Sweetie Poo, mini-operas, and Nobel laureates presenting prizes. Medical and biological oddities (Priority: 5/5): Several prizes examined unusual but legitimate scientific questions, including roller coasters and kidney stones, chimp-human imitation in zoos, fly odors in wine, and a self-colonoscopy report. Everyday life and product design (Priority: 4/5): The literature prize highlighted that most people do not read manuals and often avoid help even when they are using products incorrectly, underscoring usability and design problems. Science communication through 24-7 lectures (Priority: 4/5): Researchers compressed complex topics into 24 seconds and then seven words, making technical ideas like brain energy use, super-black animals, incomplete contracts, cardiology, and viral evolution accessible and humorous. Recognition of past and current scientific work (Priority: 3/5): The ceremony included tributes to deceased former winner Troy Hurtubise and appearances by prior winners, emphasizing continuity, community, and the human side of unconventional research. Behavior, conflict, and economics (Priority: 4/5): The peace and economics prizes explored shouting while driving and voodoo dolls used against abusive bosses, showing how absurd-sounding studies can illuminate anger, retaliation, and social behavior.

Key Arguments: Humor can be a gateway to serious reflection; the Ig Nobels reward work that first amuses and then prompts thought. Seemingly bizarre studies can yield practical insights, such as whether roller-coaster motion affects kidney stone passage or whether saliva can clean delicate surfaces. Imitation between species may serve communication as much as learning, suggesting social behavior evolves for interaction. Wine experts can detect a single fly in wine because human smell is sensitive to fly pheromones, showing how sensory biology intersects with food quality. Many users ignore manuals and extra features, implying that product design often fails real-world usability needs. Brains are energetically costly, and cooking may have supported the evolution of larger brains by making more calories available. Incomplete contracts leave gaps and ambiguities that matter in economics and help explain why firms sometimes outperform markets. Retaliation experiments with voodoo dolls suggest symbolic actions can restore a sense of justice even when no real harm is done.

Data Points: Number of prizes presented: 10 - The ceremony awarded ten Ig Nobel Prizes. 24-7 lecture format: 24 seconds plus 7 words - Speakers gave a technical explanation in 24 seconds and a plain-language summary in seven words. Paper airplane deluge duration: 30 seconds - A paper-airplane throwing interlude was counted down for 30 seconds. Kidney stone case study: 2 stone passages in about 2 minutes - A patient rode a roller coaster and reportedly passed one kidney stone after the first ride and another after the second. Chimpanzee imitation rate: about 10% - The anthropology prize study found chimpanzees and humans imitated each other at similar rates in zoo interactions. Wine fly detection sensitivity: 1 fly in a glass of wine - Biology prize work showed wine experts could identify a single fly by smell. Human brain energy estimate: 6 kilocalories per billion neurons per day - The brain 24-7 lecture explained the energy cost of sustaining neurons. Ebola outbreak cases: over 28,000 confirmed cases - The viral evolution 24-7 lecture referenced the 2013-16 West African Ebola outbreak. Traffic fatalities: 1.2 million per year - The peace prize acceptance speech cited the WHO estimate for deaths from traffic accidents worldwide. Viral mutation count: thousands of mutations - The viral evolution lecture described genome replication during Ebola transmission producing thousands of mutations.

Pivotal Quotes: "work in science that first makes you laugh and then makes you think" — Ira Flato: Opening description of the Ig Nobel awards and their purpose. "Brains are expensive. Cooking allows more neurons." — Susanna Herculano-Houzel: Seven-word summary in the 24-7 lecture on the brain. "Good contracts are remarkably difficult to write." — Oliver Hart: Seven-word summary in the 24-7 lecture on incomplete contracts.

Implications: The episode highlights how unconventional studies can still produce useful insights, encourage public curiosity, and challenge assumptions about research value, design, behavior, and communication.

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