The Twenty Minute VC (20VC)
The Twenty Minute VC (20VC)

20VC: Bessemer's Jeremy Levine on Why We Are In A Fallow Period For Consumer, Why It Is Bogus That Operational VCs Can Add More Value & 2 Golden Rules To Always Tell Entrepreneurs Pre-Investment

Jeremy Levine is a Partner @ Bessemer Venture Partners, one of the world's leading venture funds with prior investments in the likes of Skype, Shopify, LinkedIn and Twitch, just to name a few. As for Jeremy, 4 of the companies he has invested in with Bessemer have become $Bn companies with 2 of

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Jeremy Lee Guest

Topics Discussed

Episode Summary

Executive Summary: Jeremy Lee of Bessemer Venture Partners discusses his path into venture, why he values pure investors over operator-heavy VCs, how he works with founders on boards, and why he believes consumer tech is entering a fallow period due to limited new platform waves and constrained distribution. He remains optimistic about paid-distribution consumer businesses and vertical software, while stressing price discipline and independent thinking.

Main Topics: Jeremy Lee’s path into venture (Priority: 5/5): Lee describes moving from computer science and McKinsey to LBO investing, then a New York software startup, before joining Bessemer in 2001 after the dot-com bubble burst. What makes a good VC and board member (Priority: 5/5): He argues that operational experience is often overrated in venture, favoring investors who can pressure-test, challenge, and support founders rather than act like command-and-control operators on boards. Founder-investor relationship principles (Priority: 4/5): Lee outlines two rules: founders must disclose bad news immediately, and he promises to tell the truth candidly. He says every relationship is different and should be tailored to the founder. Consumer tech’s slowdown and distribution constraints (Priority: 5/5): He believes consumer internet has exhausted two huge waves—broadband/web and mobile—and that Facebook, Apple, and Google now tightly control distribution, making new breakout consumer startups rarer. Where consumer opportunity still exists (Priority: 4/5): Lee sees promise in consumer businesses that require paid distribution, especially commerce and e-commerce models where users open their wallets, making acquisition economics more sustainable. Investment pace, pricing, and market cycles (Priority: 4/5): He says higher VC capital availability has inflated prices and reduced industry returns, making price sensitivity essential even for top deals; he prefers a more disciplined funding environment. Advice to junior investors and recent investment (Priority: 3/5): He advises juniors to think independently and avoid crowded ideas. His recent investment, TOS in Korea, fits his thesis around truly viral, word-of-mouth consumer products.

Key Arguments: Operational experience is valuable for founders, but not necessarily for VCs; great investors contribute a different mindset focused on alternative paths and strategic judgment. VC board members should not occupy the most controlled seats if they come from command-and-control careers; founders need board independence and flexibility. The best board members understand founder psychology and adjust behavior depending on whether the company is at a high or a low point. Founders should tell investors bad news immediately because delay eliminates the chance for useful help and independent perspective. Consumer tech will likely produce fewer breakout companies because the two biggest historical waves—broadband web and mobile—have already passed. Free distribution is increasingly controlled by Facebook, Apple, and Google, which can choke off emerging startups as they scale. Truly viral consumer products are now rare and mostly in messaging/communication, so the number of major new consumer winners may fall to roughly one every few years. Paid-distribution consumer businesses, especially commerce/e-commerce, can still be attractive because customers are worth more when they spend directly. Venture returns are being pressured by excess capital and inflated valuations; strong investments must compensate for inevitable misses, so entry price matters. Junior VCs should win by pursuing independent, underappreciated opportunities rather than competing head-on with established firms.

Data Points: Years in venture: 16 or 17 years - Lee describes his tenure in venture capital. Founding companies that became billion-dollar businesses: 4 - Lee says four of his portfolio companies crossed the billion-dollar mark. Named billion-dollar companies: LinkedIn, Shopify, Yelp, Mindbody - Examples of Lee’s successful investments. Bessemer’s portfolio examples mentioned: Skype, Shopify, LinkedIn, Yelp - Used in the show introduction to describe Bessemer’s brand. Historical VC investment range in America: $15B to $30B annually - Lee says this was the typical pre-2013 range for venture capital invested per year. VC investment peak mentioned: $80B in 2015 - Illustrates the surge in capital availability and competition. Consumer tech breakout frequency estimate: About 1 every 2–3 years - Lee’s prediction for how often a truly great new consumer application will emerge. Preferred return comparison: 100x vs 30x - He contrasts a strong entry price with a higher-priced deal that still becomes a billion-dollar company. Recent investment announced: TOS in Korea - Described as a Venmo-like service with strong organic growth. Bessemer trust count on eShares ad: Over 5,000 customers - Sponsor mention for eShares during the intro/outro. Fond product count: 3 core products - Rewards, perks, and engagement IQ were listed in the sponsor read.

Pivotal Quotes: "I think this whole idea of VC being better or adding a lot of value through operational experience... is bogus." — Jeremy Lee: Lee argues that elite venture investors do not need prior operating careers to be effective. "You have one obligation to me... anytime something bad happens, I expect and deserve to be told immediately." — Jeremy Lee: One of Lee’s two golden rules for founder-investor relationships. "The only way to get massive free distribution of a consumer application is if it's truly viral." — Jeremy Lee: Explains why he expects fewer consumer breakout companies in the future.

Implications: Founders should build boards with complementary skills, not just operator prestige, and be radically transparent with investors. For VCs, future winners may be fewer in consumer and more common in paid-distribution commerce and narrow vertical software.

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