The Twenty Minute VC (20VC)
The Twenty Minute VC (20VC)

20VC: Notion's Fundraise with Index: The Most Anticipated Deal in The Valley: How It Came To Be | The Future of Remote Work |How Notion Approach The Balance of Growth and Profitability

Sarah Cannon is a Partner @ Index Ventures, one of the world's leading venture funds with a portfolio including the likes of Dropbox, Skype, Figma, Bird, Slack and many more incredible companies. As for Sarah, at Index, she works with groundbreaking companies including Notion, Slack, Pitch, Qui

Featured Speakers

Sarah Cannon GuestAkshay Kathari Guest

Topics Discussed

Episode Summary

Executive Summary: Index Ventures’ Sarah Cannon and Notion CEO Akshay Kathari discuss Notion’s $50M round at a reported $2B valuation, why the product has pulled so strongly, and how COVID accelerated demand for collaboration software. They cover Notion’s lean culture, profitability, API/platform ambitions, and the likelihood of consolidation/rebundling in the productivity stack.

Main Topics: The Notion fundraise and how it came together (Priority: 5/5): Sarah recounts her long pursuit of Notion, from first product discovery to eventually leading the round after years of persistence and relationship-building. Akshay explains the company’s decision to raise earlier amid macro uncertainty and to preserve optionality. Notion as a new collaboration platform (Priority: 5/5): Both speakers frame Notion as more than note-taking: a flexible medium for docs, wikis, project management, internal tools, and eventually a broader platform with API-driven integrations and workflows. COVID-19’s impact on work and software adoption (Priority: 5/5): They discuss how remote work accelerated usage of Notion and other collaboration tools, and which behavioral changes—distributed work, telemedicine, digital transactions, reduced travel—may persist after the pandemic. Lean team, systems, and profitability (Priority: 4/5): Akshay explains why Notion stayed small for so long: speed, creativity, and systems over headcount. Profitability emerged as a byproduct of efficiency, giving the company runway and independence. Market consolidation and rebundling (Priority: 4/5): Sarah argues the software market is unbundling into best-in-class tools and will later rebundle into larger suites/platforms. Notion is positioned as a likely hub in this next phase. Venture economics and valuation logic (Priority: 4/5): Sarah addresses how the round fits fund-return expectations, emphasizing that exceptional growth businesses can justify large valuations when the addressable market can support a very large outcome.

Key Arguments: Notion was worth pursuing because the product created unusually strong pull; Sarah viewed it as the asynchronous complement to Slack’s synchronous communication. The company raised earlier than planned because the pandemic made market conditions uncertain and the team wanted insurance, hiring power, and a signal of durability. A lean team improved Notion’s speed, creativity, and systems-thinking, and even led to accidental profitability. Profitability and growth are not opposites in venture: growth is the priority, and profitability matters insofar as it signals a scalable, durable business. The productivity market is likely to consolidate after a period of unbundling, with best-in-class tools emerging first and then rebundling later. Notion’s API is a major near-term priority because users want to connect Notion to the rest of their software stack and automate workflows. COVID-related changes likely to stick include remote collaboration norms, reduced business travel, more telemedicine, more delivery, and more cashless transactions.

Data Points: Fresh funding round: $50 million - Notion’s new financing round led by Index Ventures Reported valuation: $2 billion - Valuation reported alongside the new round New funds raised by Index: $2 billion - Index Ventures announced additional capital to deploy Notion team size: 40 people - Akshay says Notion remains a very small team despite major impact Notion early team size: 3 engineers - Akshay says much of the platform was built by three engineers Prior Notion team size: 10 people - Akshay says that a year earlier the company was only 10 people Akshay’s tenure at Notion: 18 months - He joined as COO after years as an investor and supporter Index growth fund size: $1 billion - Sarah references Index’s growth fund when discussing return expectations Runway: About 10 years - Akshay says the company now has roughly a decade of runway even if revenue fell to zero Usage growth in China: 3x - Akshay says sign-ups in China were up 3x recently Usage growth in Korea: 2–3x - Akshay says sign-ups in Korea were up 2–3x recently Support scale: Over 800,000 employees and shareholders - This number is mentioned in the Carter sponsor segment, not the interview Switch talent pool: 10,000+ talent - Sponsor segment describing Switch Switch ecosystem support: 100+ VCs and 300 startups - Sponsor segment describing Switch

Pivotal Quotes: "If Slack was the flow of information, Notion was the stock." — Sarah Cannon: Sarah explains why Notion felt like the natural complement to Slack "We’re trying to do this back to how paper was, a single medium that allows you to do all of this different kinds of tasks you have." — Akshay Kathari: Akshay describes Notion’s product philosophy and platform vision "Notion has become so handy in terms of even avoiding meetings because they can actually now just start a document and start collaborating." — Akshay Kathari: Akshay on how remote work has changed collaboration behavior

Implications: Notion is evolving from a beloved productivity app into a platform layer for work. The episode suggests remote collaboration, APIs, and lean-system design will define the next generation of software winners.

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