The Twenty Minute VC (20VC)
The Twenty Minute VC (20VC)

20VC Roundtable: NEW FORMAT: Why the Seed Investing Model is Broken, How to Make Money at Seed Moving Forward; Who Wins and Who Loses, Why Venture Value Add Platforms are BS and Failed and Why There Will be an IPO per Week in H2 2024

Sam Lessin is a Co-Founder and Partner @ Slow Ventures with a portfolio including the likes of Airtable, Robinhood, Slack, Solana, PillPack and many more unicorn companies. Prior to Slow, Sam was a VP Product at Facebook having sold his company to Meta. Frank Rotman is a founding partner of QED Inve

Featured Speakers

Sam Lessin GuestJason Lemkin Guest

Topics Discussed

Episode Summary

Executive Summary: A roundtable with Sam Lessin, Jason Lemkin, and Frank Rotman argues that seed investing is moving away from the 2017-2021 “factory line” model of packaging obvious SaaS startups into predictable follow-on rounds. They say pricing, capital availability, and venture expectations are resetting toward bespoke, high-conviction bets on capital-efficient businesses that can reach profitability early, with more failures, more no-bids, and fewer assumptions that downstream capital will always be there.

Main Topics: Death of the seed “factory model” (Priority: 5/5): Sam argues the institutionalized seed process—standardized packaging, predictable follow-on financing, and manufacturing mediocre outcomes—is over. Venture returns will again depend on idiosyncratic pattern recognition and power-law outcomes. Capital efficiency and profitability at low scale (Priority: 5/5): Frank and Jason emphasize that companies must be able to make money earlier and at lower scale. The new model favors businesses that can become good businesses first, then maybe great ones later. Pricing reset and downstream de-risking (Priority: 4/5): The panel debates whether seed pricing has actually corrected. They agree the correction is slow, but high early valuations can create no-bids or flat/down rounds later because businesses haven’t earned follow-on increases. Party rounds, YC, and the dilution of signal (Priority: 4/5): They discuss how accelerators, party rounds, and too many investors per deal reduce ownership and signal quality. Sam sees the YC playbook as a prototype of the old factory line, while Jason still values YC as an IQ/drive filter. Fund size, ownership, and seed math (Priority: 4/5): The group argues that mega seed funds struggle to make the math work, while smaller funds can still generate huge returns if they own enough. Jason wants concentrated rounds; Sam says being right but not making money is the worst outcome. IPO window and public market reopening (Priority: 3/5): Jason bets that IPOs will reopen in late 2024, potentially at a weekly pace, while Sam and Frank think the timing may be too optimistic even if the direction is right. Changing founder behavior and capital respect (Priority: 3/5): The speakers debate whether founders still care about dilution and efficiency. Sam believes more founders will choose to own more of smaller, profitable businesses rather than build overfunded, low-ownership scale-ups.

Key Arguments: Seed investing used to be a standardized pipeline from seed to IPO; that pipeline broke because the companies it produced were often not durable public companies. Seed should again be treated as bespoke, with investors making a few high-conviction bets on weird, undervalued businesses rather than trying to manufacture outcomes. A business that can become profitable at low levels of scale may be more attractive than chasing unlimited-TAM narratives with heavy dilution. Early overpricing reduces future financing flexibility because later investors may no-bid or demand flat/down rounds if the company has not de-risked enough. Accelerators and demo-day dynamics can distort company-building by encouraging packaging over substance; they create homogeneous startups and can require “unlearning” later. Party rounds and many small checks may be strategically useful for some founders, but they reduce ownership for seed investors and make it harder to earn venture-scale returns. Fund size matters: large seed funds need unusually high ownership and home-run outcomes to work; smaller funds can be more effective if they are disciplined pickers. There is still value in seed investors helping with recruiting and network access, but most firms have underperformed on talent as a true value-add function. The market is likely shifting toward capital-efficient, revenue-based building, where raising capital becomes optional rather than mandatory. Public markets may reopen sooner than expected, but the quality of companies that can IPO and investor appetite for them remain uncertain.

Data Points: Public-company conversion rate: 2%–4% - Frank cites Crunchbase-style vintage data to argue only a single-digit percentage of venture-backed companies become public. Downstream failure rate between stages: 20%–30% - Frank says seed-to-A and A-to-B transitions should expect meaningful attrition in a healthier market. Public market yield: 5.5% - Mentioned in sponsorship copy about 26-week treasury bills as an alternative place to park cash. Treasury bill tenor: 26-week - Used in the ad read for public.com treasury accounts. Personal travel credit incentive: $250 - Navan promo offered for taking a quick demo. IPO-capital absorption: ~$390 million - Jason says the average SaaS company going public in 2019 absorbed just shy of $400M before IPO. Target ownership on seed deals: 10%+ - Jason says his ideal is to buy at least 10% of seed companies he wants to back. Example ownership in Trade Desk seed: 20% - Used as a reference case for an “ultimate seed investment.” Outcome value example: $40B–$50B - Trade Desk’s cited current market value in the discussion of legendary seed outcomes. Example capital invested for 20% ownership: $500,000 - Sam cites a seed check into TeamShares buying 20% for $500k. Revenue scale example: $30M - Jason and Sam reference bootstrapped or side businesses scaling to tens of millions in revenue. Seed fund sizes discussed: $50M to $100M - Sam argues smaller funds can work better for seed math than mega seed funds. Example fund exposure: $70,000 - Harry says he’s jokingly at risk of losing around this amount on the IPO bet. Potential IPO count: 26 IPOs - Jason bets there could be one IPO per week in the second half of 2024.

Pivotal Quotes: "I think the most depressing thing in the world is not being wrong. It's being right and not making money." — Sam Lessin: Sam on why seed investors need ownership and asymmetric upside, not just good judgment. "The seed deals that have massively mattered have always been the ones that were hardest to package." — Sam Lessin: Sam argues the most valuable seed bets are the weird, non-obvious ones outside the old factory line. "I wish my magic wand worked. ... I would like to be able to magically buy at least 10% of any seed company I meet that I want to invest in." — Jason Lemkin: Jason on the main constraint for seed investors: obtaining enough ownership to make returns work.

Implications: Seed investors should expect fewer easy follow-on paths, more pricing discipline, and more emphasis on profitability, ownership, and contrarian conviction. Founders may benefit from building capital-efficient businesses, but many venture firms will need to adapt or shrink.

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