The Twenty Minute VC (20VC)
The Twenty Minute VC (20VC)

20VC: The 4 Key Skills All VCs Need To Be Successful, How To Build, Maintain and Scale Your Network in VC and What is The Process Through Which VCs Build Conviction in Opportunities with Max Motschwiller, General Partner @ Meritech Capital

Max Motschwiller is a Partner with Meritech Capital, one of the West Coast's leading growth investment firms with over $150Bn in IPOs and a portfolio that includes the likes of Facebook, Salesforce, Snap, Box, Mulesoft and Cloudera just to name a few. As for Max, prior to Meritech he spent 3 ye

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Episode Summary

Executive Summary: Max Motschwiller of Meritech Capital explains how his career moved from Summit to Kleiner and shaped a balanced investing style that blends analytical rigor with pattern-based judgment. He discusses what makes a great VC, how growth investing works in a competitive market, why consumer is currently tougher, and how Meritech wins deals through early conviction, small fund size, and targeted value-add.

Main Topics: Path into venture and career formation (Priority: 5/5): Max describes landing in venture after the 2008 financial crisis, joining Summit Partners by applying broadly and taking the first opportunity. He credits Summit and Kleiner with teaching different modes of investing: science versus art. Science vs. art in investing (Priority: 5/5): He contrasts Summit's analytical, price-sensitive, numbers-driven approach with Kleiner's more intuitive, intellectually driven style, arguing the best investors blend both. What makes a great VC (Priority: 5/5): Max breaks the VC role into finding, picking, winning, and helping companies, arguing that picking is the hardest and most important skill, though the emphasis shifts by stage. Building conviction and winning deals (Priority: 5/5): In growth investing, competition is intense and many targets are high quality, so Meritech wins by building early conviction, understanding stigmas or long-term consumer shifts, and making strong offers on price. How to network and develop a career in VC (Priority: 4/5): Max emphasizes intentional relationship-building, creating a small set of top-of-mind 'best friends,' and shifting from high-volume networking to focused prioritization over time. Meritech’s strategy in a crowded growth market (Priority: 4/5): He explains how Meritech competes against giant funds and full-stack venture firms by keeping fund sizes relatively small, staying collaborative with insiders, and reserving capital conservatively. Consumer investing today and product analytics thesis (Priority: 4/5): Max argues consumer is in a tougher period than in the pre-2012 era due to mature platforms and weaker distribution, but still sees pockets of opportunity. He closes by explaining Meritech's investment in Amplitude as a bet on product becoming more data-driven.

Key Arguments: Operating experience can help investors but can also create bias; neither career operators nor career VCs have a monopoly on good judgment. The best VCs combine Summit-style scientific rigor with Kleiner-style qualitative judgment; no single framework is sufficient. In growth investing, picking often means deciding how much to pay for a company, not just whether the company is good. Early conviction is the main tool for winning competitive deals, especially when founders can choose among top-tier investors. A VC’s job can be simplified into finding, picking, winning, and helping; picking is the highest-leverage skill because it forgives imperfections elsewhere. Junior investors should start broad in networking, then narrow to a deliberate set of high-value relationships who will keep them top of mind. Meritech competes with larger firms by preserving a smaller fund, writing meaningful but not oversized checks, and being helpful to insiders and founders. Consumer investing is harder now because the last major wave of breakout consumer companies largely emerged before 2012, and distribution is more controlled by major platforms. Strong consumer businesses are evaluated on growth, engagement, and eventually monetization, with ARPU as one useful proxy. Amplitude fits Meritech’s thesis that product teams need data tooling the same way sales and marketing teams already do.

Data Points: Years after undergrad when Max joined Summit: 2008/2009 hiring window - He graduated in 2009 and got his first job out of undergrad at Summit during the financial crisis. Years at Summit Partners: 3 years - He worked at Summit before moving to Kleiner Perkins. Years at Kleiner Perkins: 3 years - He spent three years at Kleiner before joining Meritech. Years in venture: 9 years - He references being in venture for nine years when discussing career development and missing operator experience. Meritech fund size: about $600 million - He says Meritech is raising its sixth fund at roughly this size. Target portfolio companies per fund: about 25 - He states Meritech aims for around 25 portfolio companies in the new fund. Reserves allocated for follow-on investing: 20% to 25% - He says Meritech keeps this portion of the fund for reserves. International developer talent: 83% - Mentioned in the sponsor read for Terminal, highlighting the global nature of technical hiring. FreshBooks recommendation rate: 97% - Mentioned in the sponsor read as evidence of customer satisfaction. Countries with Hi5 customers: 100+ - Sponsor read noting the conferencing platform’s global customer base. Number of monthly priority companies Max chooses: 1 per month - He says he now focuses on one priority company each month to build conviction. Annual 'shots on goal' from that process: 12 - He frames his monthly priority system as creating twelve opportunities a year.

Pivotal Quotes: "The marriage of both those two is what makes a venture capitalist great." — Max Motschwiller: Describing how Summit's analytical style and Kleiner's more intuitive style shaped his investing approach. "The most important skill, and it probably sounds obvious for a venture capitalist, is picking." — Max Motschwiller: Explaining the core job of a VC and why company selection is the highest-leverage skill. "Entrepreneurs want people who believe in their vision and have conviction around the same belief that they have." — Max Motschwiller: On winning competitive deals through early conviction and showing founders you already understand their opportunity.

Implications: For investors, the episode argues that winning in growth VC requires disciplined conviction, relationship depth, and selective capital deployment. For founders, it suggests top firms differentiate through insight and speed, not just money. For the market, consumer remains selective and platform-dependent.

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