330 The Power of Masterminds and High End Coaching with Bedros Keuilian

Episode Summary

Executive Summary: Lewis Howes and Bedros Keuilian discuss why everyone needs a coach and how masterminds create faster growth, better execution, and accountability. Bedros shares his journey from poverty to multi-seven-figure businesses and breaks down how to structure high-ticket coaching programs, set pricing, filter for committed clients, and use live events to drive transformation and sales.

Main Topics: Why everyone should have a coach (Priority: 5/5): Bedros argues that people should learn from practitioners, not theorists, because coaches buy time, speed, and better decisions. He compares coaching to sports, therapy, and personal development. Mastermind structure and cadence (Priority: 5/5): He explains that masterminds work best with structured touchpoints: three in-person meetings per year, monthly 20-minute coaching calls, and a private group for peer support. Pricing, commitment, and client quality (Priority: 5/5): Bedros says high-priced programs attract better participants, improve execution, and increase perceived value. He emphasizes skin in the game and notes that too many paid-in-full clients can signal underpricing. Live events as transformation and sales engines (Priority: 4/5): He recommends extracting people from their normal environment through live events, using one emotional keynote followed by a structured offer, social proof, and applications. Building coaching businesses from expertise (Priority: 4/5): He says authors, experts, and successful operators in any field have an obligation to teach what they know through coaching or masterminds. Discipline, sleep, and personal systems (Priority: 4/5): Bedros credits Craig Ballantyne with teaching him consistent sleep, morning rituals, and structure as foundational to performance and mental health. Rags-to-riches identity and gratitude (Priority: 3/5): The conversation closes on Bedros’ immigrant story, gratitude for his parents, and his definition of greatness as peace of mind and sleep.

Key Arguments: Coaches should be practitioners: Bedros insists people should choose mentors who have done the work, not people selling abstract theory. Masterminds improve results because they create peer learning, accountability, and faster implementation than one-on-one advice given in isolation. Spacing content matters: overloading clients with too much information at once leads to paralysis by analysis; better to teach low-hanging fruit first. High price increases commitment: people who pay more are more likely to pay attention, execute, and value the program. Live events outperform phone coaching for compliance because attendees are removed from distractions and placed in a focused environment. If someone has achieved something meaningful for a sustained period, they should teach it through a coaching program or mastermind. A structured application and clear business rules protect the coach’s time and prevent the program from becoming chaotic. Sleep and routine are performance multipliers; consistent sleep is linked to better health, discipline, and emotional stability.

Data Points: Podcast episode: 330 - Episode number featuring Bedros Keuilian Fit Body Boot Camp locations: 400+ - Global franchise footprint mentioned by Bedros Countries: 6 - Fit Body Boot Camp operates across six countries Continents: 3 - Fit Body Boot Camp operates on three continents Mastermind price range: $25,000 to $50,000 - Bedros describes some of his high-level masterminds High-level coaching program buy-in: $1,000 to $6,000 - He explains entry pricing and how it can be lowered for event offers Monthly coaching fee example: $1,800/month - A price point he uses for one of his mastermind models Alternative starter price: $1,200/month - Advice he gives to coaching clients starting their own programs Paid-in-full benchmark: 20% - He says if more than 20% pay in full, pricing may be too low Live event cadence: 3 times a year - Bedros says masterminds should meet in person three times annually Monthly coaching call length: 20 minutes - He recommends one 20-minute call per month per member Mastermind member count: Nearly 200 - Size of his seven-figure mastermind Other mastermind size: About 60 - 100K Info Group with Craig Ballantyne Franchise mastermind size: Nearly 100 - Fit Body Boot Camp mastermind participants High-level private mastermind price: $50,000/year - His small thought-leader mastermind called the 8Gs Podcast downloads: 1.3 million/month - Lewis describes the reach of his free podcast Books sold: 50,000+ copies - Lewis mentions book sales in 5–6 months Online course price: $500 - School of Greatness Academy eight-week boot camp

Pivotal Quotes: "A good coach is in a helicopter saying, you know, you see a lot of trees, but I know if you go 50 yards that way and then 10 yards that way, you've got an open path." — Bedros Keuilian: Explaining the role of a coach as a perspective-shifting guide "How you do anything is how you do everything." — Bedros Keuilian: Discussing discipline, sleep, and consistency as foundational habits "My definition of greatness is to be able to sleep in a sound peace of mind." — Bedros Keuilian: His closing answer on what greatness means to him

Implications: For entrepreneurs and experts, the episode argues that structured masterminds and high-ticket coaching can accelerate results, deepen commitment, and scale impact. It also suggests that authentic, well-designed events and routines create better clients, better outcomes, and more sustainable leadership.