Macro Musings
Macro Musings

37 - Laura Birg and Anna Goeddeke on Christmas Economics

In this week's special episode, David discusses the economics of Christmas with Laura Birg, a post-doctoral researcher at the University of Goettingen, and Anna Goeddke, a professor of economics at the ESB Business School at Reutlingen University. Topics include the dead-weight loss of gift-giv

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Topics Discussed

Episode Summary

Executive Summary: The discussion centers on Christmas-related market behavior and broader holiday economics. The guests explain that stock returns historically rise before Christmas across several countries, though the anomaly has weakened over time as markets learn and arbitrage away the pattern. They also debate whether secularization will reduce Christmas activity and conclude its cultural role likely persists, while the overall economic welfare effects remain mixed and hard to judge.

Main Topics: Pre-Christmas stock return anomaly (Priority: 5/5): The guests discuss evidence that stock returns are unusually high in the days before Christmas, drawing on a long-standing literature across multiple countries. Persistence and decline of market anomalies (Priority: 5/5): They note that although the pre-holiday effect persisted for years, it has declined over time and may have even reversed in some periods due to market participants trying to exploit it. Efficient market hypothesis in action (Priority: 4/5): The conversation frames the fading holiday effect as a case where investors arbitrage away predictable returns, consistent with efficient market logic. Secularization and Christmas participation (Priority: 4/5): The hosts ask whether a less religious society would celebrate Christmas less, but the guests suggest Christmas has become more cultural than explicitly Christian in some places. Economic welfare effects of Christmas (Priority: 4/5): They discuss whether Christmas is good for the economy, concluding that the answer is mixed and depends on whether one emphasizes micro-level welfare losses or macro-level seasonal patterns. Population and debt as holiday-related effects (Priority: 2/5): A lighter exchange touches on the idea that Christmas may raise population through births but also increase debt, implying intergenerational cost shifts rather than clear net growth.

Key Arguments: Stock returns are abnormally higher before Christmas, with the effect documented in the U.S. and several other countries. The pre-holiday effect is not perfectly permanent; it has weakened over time in places like the U.S. and the U.K. At least one study suggests the anomaly briefly reversed because traders attempted to exploit a pattern that had already disappeared. Christmas appears increasingly cultural rather than purely religious, especially in places like East Germany where church attendance is low but holiday celebration remains strong. From a microeconomic perspective, Christmas creates both benefits and welfare losses, making it difficult to declare the holiday economically beneficial or harmful overall. Seasonal effects recurring every year may not have major long-run macroeconomic consequences, even if they matter in the short run.

Data Points: Pre-Christmas stock return premium: 20 to 23 times higher - Days before Christmas in the U.S. versus other trading days Countries with documented effect: U.S., Japan, Canada, Australia, Hong Kong, and the U.K. - Literature on the holiday return anomaly Trend in anomaly: Decreasing over time - Observed in the U.S. and the U.K. according to one study Holiday return reversal period: One period of lower returns before Christmas - A study found the anomaly briefly reversed in the U.S. when traders tried to exploit it Return of show: January 2nd - Host announcement about the podcast’s holiday break

Pivotal Quotes: "And that literature finds that stock returns are higher before Christmas." — Guest: Summarizing the central finding from the holiday anomaly literature "It's persistent, but it declines over time." — Guest: Explaining that the anomaly has weakened rather than fully disappearing "Christmas celebration, at least my impression here in Germany is it is not to that extent a Christian celebration anymore." — Guest: Discussing secularization and the cultural nature of Christmas

Implications: Holiday market anomalies may still inform academic finance, but traders should expect them to fade as they become widely known. For consumers, Christmas is increasingly a cultural institution, and its economic effects are likely mixed rather than clearly positive or negative.

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Hosted by David Beckworth of the Mercatus Center, Macro Musings pulls back the curtain on the important macroeconomic issues of the past, present, and future.

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