The Talk Show with John Gruber
The Talk Show with John Gruber

384: ‘Pleading the Fifth’, With Michael Simmons

Flexibits co-founder Michael Simmons returns to the show to talk about his experience at Apple’s developer lab for Vision Pro, and his enthusiasm for the future of spatial computing.

Featured Speakers

John Gruber HostMichael Simmons Guest

Topics Discussed

Episode Summary

Executive Summary: The conversation centers on Michael Simmons’ hands-on Apple Vision Pro developer lab experience, validating his belief that Apple’s native-first approach matters. He says Vision Pro exceeded expectations in realism, spatial interaction, productivity potential, and even mental-health benefits, while reinforcing that not every app or platform use case should be forced onto the device. The discussion also highlights the value of native apps, Apple’s developer outreach, and why Vision Pro may define a new computing paradigm.

Main Topics: Vision Pro lab experience exceeded expectations (Priority: 5/5): Simmons describes going in skeptical but leaving genuinely impressed. The device felt more capable, more natural, and more transformative than he expected from rumors and demos. Spatial computing and borderless UI paradigm (Priority: 5/5): The hosts focus on how Vision Pro removes traditional screen edges and allows apps and windows to exist in space, changing how users think about layout, attention, and interaction. Native development vs cross-platform tooling (Priority: 5/5): Simmons argues that investing in native Apple frameworks pays off in future platform readiness, better UX, and less compromise compared with cross-platform stacks. Fantastical/Cardhop and Apple ecosystem readiness (Priority: 4/5): Fantastical being featured as a compatible app is used as proof that following Apple’s best practices (Auto Layout, Dynamic Type, etc.) prepares apps for new platforms automatically. Productivity, multi-display, and work use cases (Priority: 5/5): Both speakers argue Vision Pro is not just for entertainment; it can support serious work, especially when paired with a Mac and virtual extended displays. Mental health, focus, and immersive relaxation (Priority: 4/5): Simmons suggests Vision Pro’s immersive environments could help users disconnect, meditate, and reduce distraction in a way that feels meaningfully beneficial. Platform strategy and Apple’s developer outreach (Priority: 4/5): The discussion emphasizes that Apple appears to be preparing the ecosystem carefully, encouraging developers early and signaling that Vision Pro is a long-term platform.

Key Arguments: Vision Pro felt realistic enough that the user’s brain quickly accepted the mixed-reality scene as natural. The crown/digital dial is a key interaction model because it lets users control the balance between real-world view and virtual immersion. Native apps will be superior on Vision Pro because they can use the platform’s three-dimensional, spatial conventions instead of appearing like floating iPad windows. Apps that are merely ported or cross-platform often miss future platform opportunities and can require more people to maintain worse experiences. Apple’s existing guidance on iPad/iOS development can unexpectedly prepare apps for future platforms, as happened with Fantastical. Vision Pro may be valuable for productivity because it can create multiple large virtual displays from a Mac. Not every app should be made for every platform; good product judgment means saying no when the experience wouldn’t fit. Vision Pro may offer genuine mental-health or focus benefits by creating a controlled, low-distraction environment. Apple appears serious about developer success by holding labs, updating SDKs, and featuring compatible third-party apps early. The platform’s long-term significance is broader than the first-gen headset; it may be the start of decades of spatial computing evolution.

Data Points: Lab/demo duration: “quite a bit of time” - Simmons says he had enough time on the device to meaningfully evaluate it, though he avoids disclosing exact details. Time spent in Apple’s public demo: 30 minutes - John compares Simmons’ hands-on lab experience to his own Apple demo, which was tightly controlled and brief. COVID count for John: 2 - John says he has had COVID twice. COVID count for Simmons: 2 - Simmons says this is his second time having COVID. Fantastical launch year: around 2010 - Simmons says Fantastical started on the Mac around 2010. Vision Pro timing: early next year - Rockwell’s on-stage answer, as recalled by John, indicates Apple expects launch early next year. Apple Watch app trend: fewer apps over time - John notes the Watch is unusual because his installed apps have decreased as developers dropped support. Spatial display count: “four” - Simmons describes the ability to spawn several large virtual displays from a Mac. Screen size analogy: “60 feet” - John compares a cinema screen to a large TV and Vision Pro’s ability to simulate theatrical scale. App availability suggestion: 5 years minimum - The speakers agree the Mac is highly likely to remain relevant at least five years into the future.

Pivotal Quotes: "“It exceeded them.”" — Michael Simmons: His summary of whether Vision Pro met his very high expectations after using it in the developer lab. "“We want it to be native.”" — Michael Simmons: He explains Flexibits’ strategy for future platforms, emphasizing best-in-breed native experiences over cross-platform shortcuts. "“There’s no more edge to the computing device.”" — John Gruber: He describes his core realization that Vision Pro breaks the old paradigm of computing inside a rectangle.

Implications: Vision Pro could push developers toward native, spatially aware apps and make immersive computing feel practical for work, focus, and entertainment. If Apple sustains developer support, it may define a new long-lived platform rather than a novelty headset.

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About The Talk Show with John Gruber

The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.

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