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#46 Yik Yak Returns

Yik Yak is an app that allows users to communicate anonymously with anyone within a 10-mile radius. In the first part of this week's show, we revisit a story we did in January, about how the app brought out a particularly vicious strain of racism at Colgate University. And in the second half of

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Melissa Melendez Guest

Topics Discussed

Episode Summary

Executive Summary: The episode revisits a 2014 Colgate University story about racist, threatening anonymous posts on Yik Yak targeting minority students, especially Melissa Melendez, and places it in the wider 2015 campus-protest wave at Missouri, Yale, Georgetown, and elsewhere. It argues that anonymity can expose racism, intensify harm, and also force institutions and outsiders to confront what racism looks like today.

Main Topics: Racism and isolation at Colgate (Priority: 5/5): Melissa Melendez describes arriving at a very white, wealthy campus as a poor Puerto Rican scholarship student and facing stereotypes, microaggressions, and explicit racism from peers and classrooms. Yik Yak as a channel for anonymous abuse (Priority: 5/5): The app enabled students to post racist, violent, and threatening messages that were upvoted by others, making private prejudice publicly visible and amplifying harm. Student organizing and the ACC sit-in (Priority: 5/5): Minority students formed the Association of Critical Collegians, held a five-day sit-in in the admissions building, and issued a 21-point demand list for institutional change. Campus response and safety fallout (Priority: 4/5): Colgate responded with meetings, a public demands page, police requests, and an option for students to leave campus; several students relocated after feeling unsafe. Faculty counteraction through the ‘Yik Yak takeback’ (Priority: 4/5): Professors tried to reclaim the app with signed, cheerful, mundane posts to drown out hate speech and signal support, which students found meaningful. National campus protests and the Missouri comparison (Priority: 5/5): The episode connects Colgate to broader protests at Missouri, Yale, and Georgetown, showing a national shift toward naming and confronting racism on campus. What visibility changes about racism (Priority: 4/5): Guest Jamil Smith argues that tools like Yik Yak can be dangerous, but they also document racism in real time, making denial harder and helping spark public accountability.

Key Arguments: Anonymous platforms can turn latent prejudice into coordinated public harassment by giving racist users both concealment and an audience. Visible evidence matters in racism cases; explicit posts, screenshots, and photos can break through denial in a way older, less documented incidents could not. Student protests are forcing universities to address racism more directly, including structural issues such as faculty diversity, curriculum, and support for survivors of assault. Even imperfect or toxic technologies can unintentionally create a record of racism that helps victims prove patterns of abuse and mobilize allies. Faculty and administrators can help by refusing anonymity, acknowledging harm, and supporting students in concrete ways rather than treating incidents as isolated. A new generation of students is more willing to organize, demand change, and connect campus racism to broader national struggles like Black Lives Matter.

Data Points: Colgate enrollment: about 3,000 students - Describes Colgate as a tiny private liberal arts school Colgate racial makeup: half the black and Latino students of the average university - Illustrates the school’s relative whiteness Sit-in length: 5 days - ACC occupied the admissions building for five days Sit-in date: September 22 - Beginning of the ACC occupation Demand list: 21 points - ACC presented the administration with a 21-point list of demands Upvotes on a positive faculty post: 237 upvotes - A professor’s post congratulating a student on medical school received strong support Supporters at sit-in: some estimates said a quarter of the entire school - Scale of participation in the Colgate protest Students leaving Colgate: over a dozen - Multiple sources said more than a dozen students left temporarily after safety concerns ACC members relocating: 8 friends moved to a different town - Melissa and eight friends moved off campus for safety Missouri athletic revenue: $83.7 million - Used to show the financial leverage of the football team’s solidarity strike Missouri protest escalation: more than two dozen football players - Athletes joined calls for the university system president to resign Georgetown name changes: temporarily renamed Freedom Hall and Remembrance Hall - Result of student protest over slave-holding former presidents Jamil Smith's dorm experience: 1993 - He recalls racist harassment at the University of Pennsylvania during his freshman year

Pivotal Quotes: "bash that bitch's head in" — Melissa Melendez / quoted Yik Yak post: Example of violent anonymous harassment directed at Melissa "I think that before people just felt crazy." — Melissa Melendez: She explains how Yik Yak made campus racism undeniable by providing explicit proof "these were the students we've been waiting for" — Jamil Smith: He describes the new generation of students driving campus accountability

Implications: The episode suggests that anonymity can magnify campus hate, but also expose it. For universities, the lesson is to treat online abuse as a real safety and equity issue—and to respond with visible, structural action.

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