The School of Greatness
The School of Greatness

906 Put People First

Leaders value their people. Dale Partridge is an incredibly successful serial entrepreneur who has not only made several fortunes, but has spoken on stages like Facebook HQ, created a massive social media following, and is a well-known author. But what I’ve learned from Dale about business, relation

Featured Speakers

Lewis Howes HostDale Partridge Guest

Topics Discussed

Episode Summary

Executive Summary: Dale Partridge argues that sustainable business growth comes from emotional leadership rooted in integrity, care, and service—not from chasing money or repeating harmful habits. Drawing on his failures as a leader and founder of Sevenly, he says the shift to helping people first, while practicing basic moral principles, enabled both trust and major business success.

Main Topics: Emotional leadership as the core of business success: Dale says the most important ingredient in running and growing a company is emotional leadership: the ability to nurture, care, and love employees and customers while leading with integrity. Integrity and basic moral behavior: He argues that top-performing companies often excel because their leaders practice simple virtues—don’t lie, be kind, share, be generous—even if these principles are not part of formal business strategy language. Learning from leadership failure: Dale reflects on being told he hurt people in conversations and seeing a history of damaged relationships, framing his own struggles as proof that bad leadership habits must be unlearned. Purpose before profit: He says a major turning point came when he stopped seeing money as the goal and instead focused on changing a million lives, with revenue becoming a byproduct of impact. Marketplace dehumanization: Dale critiques business culture for reducing people to transactions, numbers, and dollar signs, warning that the market by itself rewards harmful behavior unless leaders consciously choose otherwise. Scaling character with company growth: He notes that whether a company has 2, 5, or 500 employees, the leader’s responsibility is the same: to care for people and build trust as the organization grows.

Key Arguments: What got a leader or company to its current level will not necessarily take it to the next level; growth requires changing harmful habits. Businesses often tie negative behaviors like lying to success, making them hard to remove unless leaders deliberately reassess what is truly good. The strongest companies are often led by people who practice kindergarten-level virtues—honesty, kindness, generosity, and love—at a very high level. Money should be treated as a byproduct of helping people, not the primary objective, because purpose-driven leadership produces stronger and more sustainable results. Leaders must see employees and customers as people, not merely as resources, purchases, or bottom-line figures. Emotional leadership is not soft or optional; it is a practical requirement for building trust, regaining credibility, and scaling effectively.

Data Points: Companies launched by Dale Partridge: 7 - Dale is introduced as an entrepreneur who has launched seven companies. Donation amount per product sold by Sevenly: $7 - Sevenly donates $7 for every product sold to a qualified nonprofit partner. Employees at Dale's company at one point: 42 - He says the mentor who confronted him about hurting people did so when he had about 42 employees. Lives Dale aimed to impact: 1 million - He says he shifted his focus to changing a million people's lives. Company outcome after purpose shift: multi-million dollar company - He describes the business result after focusing on impact first. Number of employees referenced in leadership framing: 2, 5, or 500 - He says the duty to care and nurture applies regardless of company size.

Pivotal Quotes: "when you talk to people, you hurt people" — Dale Partridge: A mentor confronted Dale about his damaging communication and leadership style. "what got us here isn't going to get us there" — Dale Partridge: He explains that growth requires abandoning old habits that no longer serve the company. "my whole focus was just changing a million people's lives" — Dale Partridge: He describes the mindset shift from profit-first to purpose-first leadership.

Implications: For founders and leaders, the message is clear: trust, character, and care are not soft extras—they are growth drivers. Companies that humanize leadership and prioritize service are more likely to scale sustainably.

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About The School of Greatness

Lewis Howes is a New York Times best-selling author, 2x All-American athlete, keynote speaker, and entrepreneur. The School of Greatness shares inspiring interviews from the most successful people on the planet—world-renowned leaders in business, entertainment, sports, science, health, and literature—to inspire YOU to unlock your inner greatness and live your best life.

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