The School of Greatness
The School of Greatness

959 How to Deal with Backlash, Find the Truth, and Live in Gratitude with Dave Rubin

“If you dip your toe in the pool, you might find out the pool is not that cold.” Lewis is joined by Dave Rubin, host of the Rubin Report and author of New York Times Best Seller "Don't Burn This Book," for a freewheeling discussion on free speech, big ideas, how to keep moving forward

Featured Speakers

Lewis Howes HostDave Rubin Guest

Topics Discussed

Episode Summary

Executive Summary: Lewis Howes and Dave Rubin discuss free speech, political identity, and how to think independently in an age of noise, backlash, and algorithmic manipulation. Rubin argues that people should disengage from constant news, test ideas against real life, and build values around individual rights, truth-seeking, and personal responsibility. The episode also explores Jordan Peterson’s influence, mob dynamics, and the importance of courage, gratitude, and self-discipline.

Main Topics: Thinking Independently in an Age of Noise (Priority: 5/5): Rubin emphasizes stepping away from constant news, social media, and negativity to reset the mind and think clearly. He argues that truth must be found through personal inquiry, not passive consumption. Politics as a Worldview Trap (Priority: 5/5): He warns that living through a purely political lens creates chronic stress, anger, and misery. Political disputes are framed as power struggles that should not define a person’s entire identity. Jordan Peterson and the Power of True Ideas (Priority: 5/5): Rubin recounts touring with Jordan Peterson and says Peterson changed lives by living out his principles. The stories illustrate Rubin’s belief that true ideas can have real-world impact. Mob Mentality and Public Backlash (Priority: 5/5): A major theme is how online mobs punish disagreement and force people to self-censor. Rubin argues silence and appeasement only empower the mob further. Values, Religion, and Individual Rights (Priority: 4/5): Rubin explains his move toward believing in eternal truths and a creator, and says societies must be organized around individual rights and equality under the law. Media, Big Tech, and Manipulated Platforms (Priority: 4/5): He criticizes opaque algorithms, shadow banning, and big tech control over visibility, arguing that the rules of modern discourse are rigged and distort public debate. Purpose, Discipline, and Emotional Resilience (Priority: 4/5): The episode ends with both hosts reflecting on doing meaningful work, being kinder to oneself, and tolerating criticism as part of becoming great.

Key Arguments: Constant political and news consumption leads to anxiety, resentment, and a narrowed worldview; stepping away periodically helps restore clarity and creativity. People should test ideas against observable reality rather than accept ideology from media, academics, or influencers. Jordan Peterson’s impact shows that speaking truths consistently can change individual lives and broader culture. The mob thrives on fear and silence; defending principled speech, even at personal cost, is necessary to preserve open discourse. A functioning society requires a foundation outside itself, such as eternal truths or God-given rights, rather than purely man-made authority. Individual rights and equality under the law are the most important principles for organizing a free society. Government programs can sometimes create dependency rather than solve root problems, as illustrated through rent control and welfare examples. Big Tech’s opaque ranking and distribution systems make modern discourse unfair and unpredictable, so creators need alternative platforms and ownership. Greatness comes from doing what you are supposed to do, not from fame or status, and requires getting out of your own way. Self-kindness and purpose matter; people should create rather than merely consume and should not let shame or fear control them.

Data Points: Episode number: 959 - School of Greatness episode featuring Dave Rubin August offline reset: 3 Augusts in a row - Rubin says he locks his phone in a safe and goes completely off-grid every August Jordan Peterson tour length: About a year and a half - Rubin describes touring with Peterson Tour stops: 120 stops - Rubin says he and Peterson did 120 tour stops Countries toured: 20 countries - Rubin describes the international tour with Peterson Kobe Bryant championship count: 5 championships - Rubin references Kobe’s accomplishments when describing his work ethic Jordan Peterson rules: 12 rules - Rubin repeatedly references Peterson’s 12 Rules for Life Jordan Peterson crowd size: 3,000 people - First theater show at the Orpheum in LA Kobe interview timing: 8:00 a.m. scheduled / 6:30 a.m. arrival - Rubin recounts arriving early for a Kobe interview and seeing Kobe already working Dog cloning cost: $50,000 per clone - Rubin says commercial cloning for his dog Emma would cost about fifty grand Dog age: 16 years - Rubin says his rescue dog Emma lived to 16 Amazon review battle: First six comments attacked by trolls - Rubin says coordinated trolls flooded the book’s reviews Jordan Peterson debate-like show duration: Two hours - Rubin references a long interview with Peterson and Shapiro Tuna-only period: Weeks - Rubin says that during his struggling years he ate tuna for weeks

Pivotal Quotes: "We cannot solve our problems with the same thinking we used when we created them." — Lewis Howes (quoting Albert Einstein): Opening framing statement about growth and changing beliefs "If you say something true, you can change the world." — Dave Rubin: Rubin’s takeaway from touring with Jordan Peterson "Greatness is doing what you're supposed to do." — Dave Rubin: Rubin’s closing definition of greatness

Implications: Listeners are encouraged to think independently, reduce media dependency, and accept backlash as the cost of speaking truth. The episode frames personal discipline, self-knowledge, and principled courage as essential in a fractured, algorithm-driven public sphere.

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About The School of Greatness

Lewis Howes is a New York Times best-selling author, 2x All-American athlete, keynote speaker, and entrepreneur. The School of Greatness shares inspiring interviews from the most successful people on the planet—world-renowned leaders in business, entertainment, sports, science, health, and literature—to inspire YOU to unlock your inner greatness and live your best life.

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