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A Tesla vet tries to master the VPP market

In this episode, I’m joined by Kunal Girotra, who helped start and run Tesla’s residential energy business before leaving to start his own company. With Lunar, he has tried to create the most consumer-friendly possible battery and software ecosystem, which can seamlessly plug into solar panels, othe

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Episode Summary

Executive Summary: Volts interviews Lunar Energy CEO Kunal Garotra about building an integrated home electrification platform that combines batteries, power electronics, controls, and VPP software. Garotra explains Lunar’s Tesla roots, its acquisition of Moixa/GridShare, its shift to LFP for cost, and why whole-home systems plus dynamic pricing and utility partnerships could make distributed batteries a major grid resource.

Main Topics: Lunar’s origin and Tesla lessons (Priority: 5/5): Garotra describes what he learned leading Tesla’s residential energy business and why he founded Lunar: to build a broader electrification platform rather than a single battery product. Integrated hardware platform (Priority: 5/5): Lunar designs its own batteries, inverter, circuit panel, and module-level solar electronics to create a plug-and-play, aesthetically integrated home energy system. Software strategy: consumer AI + enterprise VPP platform (Priority: 5/5): The company uses one software layer to optimize a household’s energy flows and another, GridShare, to manage fleets for utilities, retailers, and aggregators. Battery chemistry, form factor, and flexibility (Priority: 4/5): Garotra explains the move from NMC to LFP for cost reasons, while emphasizing that the product remains the same 5 kWh module format and can fit many installation scenarios. VPP scale, utility integration, and market evolution (Priority: 5/5): The conversation covers how whole-home VPPs differ from appliance-only programs, current utility/retailer deployments, and the likelihood that VPPs can reach gigawatt-scale in California. Customer acquisition, leasing, and policy (Priority: 4/5): They discuss high U.S. soft costs, installer-led sales, leasing models, domestic content/ITC incentives, and policy barriers such as FERC 2222 implementation. Future products and hyperscaler grid-capacity demand (Priority: 3/5): Garotra sees EV charging, vehicle-to-home/grid, and possible hyperscaler-backed grid-capacity deals as future growth paths for Lunar.

Key Arguments: Lunar is not just a battery company; it is an electrification company aiming to make the home-energy stack feel like an appliance, not a custom project. Owning both hardware design and software control lets Lunar optimize the full home system instead of integrating fragmented third-party components. Acquiring Moixa/GridShare accelerated Lunar’s software capability because it brought proven VPP software with large-scale operational experience. Whole-home battery systems are more powerful VPP resources than single-appliance programs because they can co-optimize across generation, storage, and load. Dynamic pricing and time-based rates make AI-driven energy optimization valuable, especially in markets like California, Japan, and the UK. LFP was adopted primarily for cost, not safety; safety depends on chemistry plus system design, and Lunar says it preserved the same 5 kWh customer-visible form factor. Texas demand is driven not only by arbitrage but by resilience, high outages, and rising electricity bills; solar-plus-storage is more attractive than generators for many customers. Customer acquisition is easier when products are simple, app-based, and tied to visible savings and VPP payments. FERC 2222 could unlock broader direct wholesale-market participation, but near-term growth still depends on aggregators, utilities, and retailer partnerships. Hyperscalers may eventually fund distributed batteries as a faster way to create grid capacity than building new generation. Data Points: U.S. homes addressable market: 75 million homes - Garotra cites the scale of the residential electrification opportunity versus Tesla’s earlier footprint. Lunar funding round: $232 million - Mentioned as the recent fundraise that prompted the interview. Base Power fundraising: $1 billion - Referenced as evidence of investor enthusiasm for the residential battery/VPP model. Moixa runtime experience: 850 million runtime hours - Garotra describes the software experience brought in through Lunar’s acquisition of Moixa. Devices controlled in Japan: 50,000 devices - Moixa/GridShare had operated behind-the-meter batteries at scale in Japan. Battery module size: 5 kWh each - Lunar’s modular battery blocks stack to build the household system. Minimum system size: 10 kWh - Two 5 kWh modules are required for the system to operate. Per-inverter battery capacity max: 30 kWh - Maximum capacity behind one 9.6 kW inverter before stacking additional systems. Total stacked capacity: Up to 300 kWh - Lunar can stack multiple systems for larger residential or small commercial use cases. Inverter size: 9.6 kW - The integrated inverter at the top of the battery stack. Battery chemistry change: NMC to LFP - Lunar switched chemistry in late 2025 primarily for cost reasons. Cell-level energy density difference: 30% - Garotra says LFP has a 30% energy density penalty at the cell level, but the customer-facing form factor remained the same. Estimated software savings: $380 to $450 more per year - Lunar AI reportedly added this value on top of self-consumption for a 20 kWh system in California. VPP dispatch in California: 500 MW - Sunrun alone dispatched about 500 MW in the DSGS program last year. Lunar’s share of that dispatch: 130 MW - Garotra says Lunar dispatched about 130 MW of the 500 MW total because it controlled non-Tesla batteries. Earlier California DSGS scale: Less than 100 MW in 2024; about 5 MW in 2023 - Shows rapid growth in VPP scale year over year. Current deployment footprint: California, Texas, Delaware, and expansion to eight more states - Lunar says it will be nationwide by next year. Domestic content/ITC: Up to 50% - Garotra says customers using Lunar can receive the base ITC plus domestic-content and energy-community adders, via leasing structures.

Pivotal Quotes: "Lunar is not a battery company only. We're an electrification company." — Kunal Garotra: Explaining the company’s broader strategy beyond storage hardware. "Think of us on the hardware side as the apple of the home. ... On the software side, think of us as the Android where we connect with any battery out there." — Kunal Garotra: Describing Lunar’s dual strategy: tightly integrated hardware and agnostic enterprise software. "Thermostats were the DERs of the last decade. The next decade is going to be all about whole home systems." — Kunal Garotra: Arguing that whole-home battery systems are the next major VPP platform.

Implications: Lunar’s model suggests residential batteries are evolving into full-home grid assets, with value coming from software, leasing, and utility/retailer partnerships. If FERC 2222, dynamic pricing, and hyperscaler demand mature, distributed home systems could become a major alternative to centralized grid buildout.

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