Goldman Sachs Exchanges
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‘Affordability’: Consumer Concerns and Government Proposals

What's driving concerns about the US cost of living, and can the administration's proposals effectively address them? David Mericle, Chief US Economist, and Alec Phillips, Chief US Political Economist, at Goldman Sachs Research discuss with Allison Nathan. Date of recording: February 5th,

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Executive Summary: The episode argues that “affordability” is politically salient mostly because of housing, not because broad real incomes have collapsed. Goldman Sachs economists say U.S. purchasing power has largely returned to pre-pandemic trends, but housing costs—especially mortgage financing—remain historically stretched. The administration’s response is mostly incremental and constrained by Congress and federal tools, suggesting limited near-term relief.

Main Topics: Why affordability is politically salient (Priority: 5/5): The speakers explain that affordability resonates politically even though average real income has largely recovered, because people still feel the higher level of prices and associate it with unfairness and lost purchasing power. Housing as the core affordability problem (Priority: 5/5): David Miracle argues housing is the main area where affordability is genuinely broken, especially owner-occupied single-family housing, where prices, mortgage rates, down payments, and financing costs are all high by historical standards. Why housing matters beyond consumption (Priority: 4/5): Housing is presented as special because it is a primary way lower-income households build wealth and because access to single-family housing often determines access to schools, jobs, and mobility. Administration response and political framing (Priority: 4/5): Alec Phillips says the administration has responded reactively rather than with a full affordability agenda, focusing on visible consumer issues like housing, prescription drugs, and credit cards rather than wage policy. Limits of policy tools (Priority: 5/5): The discussion emphasizes that many proposed affordability measures require congressional action, while housing is one of the few areas where executive tools via Fannie Mae and Freddie Mac can be used. Structural causes of the housing shortage (Priority: 5/5): The economists identify zoning and regulatory barriers, weak construction productivity, and shortages of buildable land and skilled labor as long-term reasons housing supply has lagged demand. Likely future policy moves (Priority: 3/5): The speakers expect more incremental announcements on consumer prices, food, and possibly fees, but think most will be more about signaling than material economic impact.

Key Arguments: Real incomes are roughly back on pre-pandemic trend across income quintiles, so the affordability problem is not a broad collapse in purchasing power. Housing is the major exception: owner-occupied housing affordability is unusually strained because both home prices and mortgage rates have risen sharply. Even if overall purchasing power has recovered, consumers remain frustrated because they experience higher price levels directly and perceive them as unfair and sticky. Housing affects wealth creation and social mobility, making it more politically and economically important than ordinary consumer prices. The administration’s approach is mostly reactive and piecemeal rather than a comprehensive affordability strategy. Policy impact is limited because many proposals would need Congress, while the White House has more direct leverage only in narrow areas like Fannie/Freddie. The housing shortage is structural and cannot be fixed quickly due to zoning, productivity, land, and labor constraints. Some proposed measures, like MBS purchases, may lower mortgage rates only modestly and are already largely priced in. A number of headline-grabbing consumer initiatives are likely to be announced, but many may have little real economic effect. Tariff policy and any possible rebate program could become larger affordability issues, but their net effect remains uncertain.

Data Points: Real income trend: Back on its pre-pandemic trend - David says U.S. real income has largely recovered after the pandemic and inflation surge. Income quintiles: Across all income quintiles, on average - Real income recovery is not just aggregate; it holds across income groups on average. Housing financing cost: Historically high - Owner-occupied housing financing costs and down payments are unusually elevated by historical standards. Mortgage-backed security purchases: $200 billion - Announced purchases by Fannie Mae and Freddie Mac under the housing push. Mortgage rate impact: 15 to 20 basis points - Goldman mortgage strategy expects the MBS purchases to reduce 30-year mortgage rates by this amount, all else equal. Consumer package estimate: About $100 billion - Alec references tax cuts/tax refunds from last year’s fiscal package arriving over the next few months. Credit card interest rate cap: 10% - The president proposed a 10% cap on credit card interest rates. Tariff rebate proposal: $2,000 per person - Trump has repeatedly proposed a tariff rebate as a consumer-affordability measure. Mortgage term proposal: 50-year mortgage - A floated but not adopted idea to expand mortgage terms through Fannie and Freddie. Recorded date: Thursday, February 5th, 2026 - Transcript metadata states the episode recording date.

Pivotal Quotes: "real income, how much spending power you have adjusted for inflation, is more or less back on its pre-pandemic trend" — David Miracle: Explains why broad affordability concerns are somewhat surprising from a macro data perspective. "it's really the cost of financing your own single-family owner-occupied housing that stands out by historical standards" — David Miracle: Identifies housing, especially homeownership financing, as the main affordability stress point. "the administration has reacted to it has been more reactive rather than coming up with a comprehensive agenda" — Alec Phillips: Describes the White House approach to affordability as piecemeal and issue-driven.

Implications: Near-term affordability relief is likely to be modest and uneven. Housing may improve only gradually, while most other consumer-friendly proposals appear politically useful but economically limited unless Congress acts.

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