Business Breakdowns
Business Breakdowns

Alternative Investing: Alts For All - [Business Breakdowns, EP.234]

This is Matt Reustle. Today, we are back to talk about increased access to alternative investing. My guest is Josh Clarkson, managing director at Prosek Partners. You may remember that Josh joined us last year in our primer series on private credit. He is back today to discuss what this development

Featured Speakers

Colossus HostJosh Clarkson Guest

Topics Discussed

Episode Summary

Executive Summary: The episode argues that expanding access to alternatives—especially private credit, real estate, infrastructure, and eventually private equity in 401(k)s—could create a roughly $4T growth opportunity for large alt managers while improving retirement outcomes. Josh Clarkson emphasizes that the biggest winners will be scaled firms with strong brands, distribution, education, and credit platforms, while investors must understand the liquidity trade-off and higher fees versus the potential for better net returns.

Main Topics: The $4T opportunity from retail access to alternatives (Priority: 5/5): Josh frames broader access to alternatives as both a massive AUM opportunity for asset managers and a retirement-savings solution for individuals. He compares current individual allocation levels to institutional ones and notes the channel could meaningfully expand if retail rises toward institutional-like exposure. Regulatory shift and 401(k) expansion (Priority: 5/5): The conversation centers on recent regulatory changes, especially a Trump executive order directing a review of adding private markets to 401(k)/DC plans. This is presented as the most important catalyst, alongside marketing-rule changes that make it easier for managers to communicate about funds in market. Liquidity, product design, and investor education (Priority: 5/5): The speakers stress that semi-liquid funds work only if investors understand that they are trading liquidity for potential better returns, lower volatility, and income. BREIT and the Third Avenue distressed fund are discussed as examples of how product structure and communication affect outcomes. Which strategies fit retail best (Priority: 4/5): Credit is presented as the strongest fit for wealth and retirement channels because it produces current income and naturally supports liquidity management. Real estate and infrastructure also fit well, while PE is the newer frontier and venture is more niche and higher risk. Winners, scale, and branding (Priority: 5/5): The discussion argues that the biggest alternative managers—Blackstone, Apollo, Ares, Blue Owl, etc.—are best positioned due to breadth, sales force, and brand. Smaller firms can still win with niche differentiation, but access expansion likely amplifies the scale advantages already reshaping the industry. Fees and net-of-fee performance (Priority: 4/5): Higher fees are expected because private strategies require more sourcing, structuring, and diligence. The key question is not whether fees are higher, but whether net performance justifies them versus cheaper liquid alternatives; the speaker argues that top private managers already have strong track records on that basis.

Key Arguments: Individual investors have long had some access to alternatives, and the current wave is mostly a scaling and packaging shift rather than a wholly new phenomenon. The most important new catalyst is the executive-order-driven push to make private markets available in retirement plans, especially through target-date fund structures. Recent negative headlines like First Brands and Tricolor are not proof that retail private markets are broken, because those situations were largely liquid-market financed and may involve fraud rather than a private-credit structural failure. Semi-liquid products can work well if they are designed with limited redemption windows and liquidity sleeves, unlike older mutual-fund structures that promised daily liquidity on illiquid assets. Credit is the most naturally suitable category for retail alternatives because it offers yield, frequent distributions, and a simpler risk profile than venture or highly illiquid PE. REITs, non-traded BDCs, and interval funds are distinct vehicles with different liquidity, leverage, and asset-allocation rules; retail alternatives are not one homogeneous category. The biggest winners will be the largest alt managers with brand, distribution, and broad product suites, because retail requires awareness and trust more than institutional fundraising does. Higher fees are acceptable if the net-of-fee returns and portfolio benefits are superior to liquid market substitutes, which is often the case in alternatives. Advisor education and disclosures are essential; misselling should be policed through FINRA and related enforcement rather than assuming regulators will solve every issue upfront. 401(k) access could be particularly well-suited for long-duration, tax-sheltered, yield-generating strategies such as private credit or CLO equity. Traditional managers without scale face another headwind, because the expansion of alts access reinforces the trend that scale captures more of the industry’s economics.

Data Points: Potential AUM opportunity: $4 trillion - Morgan Stanley estimate for large alternative managers if retail/private wealth allocations move toward institutional-like levels Institutional alternative allocation: 20% to 30%+ - Typical share of alternatives in institutional portfolios Individual alternative allocation: 2% to 5% - Current range cited for individuals, depending on definitions Target individual allocation: 15% to 20% - Illustrative level that would create the $4T AUM opportunity Retirement savings shortfall: $4 trillion - Referenced think-tank estimate of the gap between American retirement savings and what is needed for a comfortable retirement Private markets in retail channel: 5 to 6 years - Timeframe over which semi-liquid alternatives have been available at scale in private wealth Liquidity in semi-liquid funds: ~5% of NAV - Typical redemption liquidity discussed for products like B-REIT, though it can vary by fund BDC qualifying assets requirement: 70% - Non-traded BDCs generally must invest 70% of assets in private loans to U.S. companies BDC non-qualifying basket: 30% - Used often for liquidity sleeves and other non-qualifying holdings BDC leverage: up to 2x - Maximum leverage allowed, though most non-traded BDCs use less Typical BDC leverage in practice: about 1.25x - Described as a normal top-end leverage level for many of these structures Accredited investor threshold: $200,000 income or $1,000,000 net worth excluding primary residence - Standard cited for retail access to many private offerings Qualified purchaser threshold: $5,000,000 investable assets - Higher bar used for some private market products, especially earlier PE offerings Return profile cited for private credit: high single-digit to low-double-digit yields - Described as attractive income-seeking returns relative to liquid alternatives Breit redemption issue timing: 2022 / early 2023 - Period when rising rates and redemptions created stress in B-REIT First Brands and Tricolor exposure: Not primarily private-credit financed - Examples used to argue recent blowups were mostly liquid-market issues, not proof of retail private-market fragility

Pivotal Quotes: "$4 trillion is a pretty big number." — Josh Clarkson: Used to frame the scale of the retail alternatives opportunity for alt managers "you are trading liquidity for lower downside risk, potentially better returns, limited volatility, and in many cases, very strong income distributions." — Josh Clarkson: Core explanation of the value proposition of semi-liquid alternative funds "the big keep getting bigger" — Josh Clarkson: Summary of the industry structure likely to benefit from retail access expansion

Implications: Retail access to alternatives is likely to expand, but winners will be concentrated among scaled, trusted managers with strong credit capabilities and distribution. Investors may gain better retirement tools, but only if they understand liquidity, fees, and product structure.

🔓 Sign Up for Unlimited Episode Search

About Business Breakdowns

Learn how companies work from the people who know them best. Each episode dissects a single business - from its origins and model to its financials and competitive edge. Join hosts Matt Reustle and Zack Fuss as they uncover the lessons behind every success story. Learn more at www.joincolossus.com.

View all episodes from Business Breakdowns