This Week in Startups
This Week in Startups

$AMZN considers dropping “Basics”, FCC Commissioner Carr on banning TikTok + more | E1509

Today, we cover the WSJ reporting on Amazon thinking of exiting the private-label business entirely (2:26). Then, Jason talks to FCC Commissioner Brendan Carr about banning TikTok in the US (15:23). And of course, we wrap with another episode of OK Boomer from Producer Rachel (56:17). Check out Buzz

Featured Speakers

Jason Calacanis HostBrendan Carr Guest

Topics Discussed

Episode Summary

Executive Summary: The episode opens with a regulatory strategy discussion about Amazon potentially shutting down private-label brands to reduce antitrust exposure, then extends that logic to Apple, Facebook, and Google as a playbook for “neutering” regulators. The main interview features FCC Commissioner Brendan Carr arguing for aggressive action against TikTok over Chinese data access, foreign influence, and national security risks. The show closes with an OK Boomer segment on founder Eric Button and his company Contrast, a card offering cash back for buying made-in-USA products, alongside broader thoughts on startup location, patriotism, and founder life.

Main Topics: Amazon private labels as a regulatory liability (Priority: 5/5): Jason argues Amazon Basics/private-label products create a small revenue stream but a large antitrust target because Amazon can copy third-party sellers and prioritize its own products. He views a possible exit from private labels as a smart move to remove a major attack vector. A broader playbook for Big Tech to evade regulatory scrutiny (Priority: 5/5): The discussion expands Amazon’s strategy to Facebook, Apple, and Google: offering paid privacy/no-ads tiers, allowing user choice over defaults, or acknowledging unsupported/open devices in order to reduce regulator complaints and preserve core businesses. FCC Commissioner Brendan Carr on banning TikTok (Priority: 5/5): Carr lays out a national security case against TikTok, citing Chinese state influence, access to American user data, algorithmic manipulation, and app-store policy violations. He argues the U.S. should move faster toward restrictions or an outright ban. Data flows, foreign influence, and China’s tech ecosystem (Priority: 5/5): The interview emphasizes that TikTok’s issue is not just data storage but access and control from China, where CCP-aligned firms operate under national security laws. Carr compares this to prior FCC actions against Huawei, ZTE, China Mobile, and China Unicom. Free flow of information and authoritarian resistance (Priority: 4/5): Carr and Jason discuss how technologies like Starlink, drones, and low-Earth-orbit systems can support free expression in places like Cuba and Ukraine, while authoritarian regimes try to shut down connectivity and suppress information. OK Boomer: Contrast and the made-in-USA consumer movement (Priority: 4/5): Rachel interviews Eric Button, founder of Contrast, a fintech product that rewards purchases from U.S.-made businesses. The conversation explores his unconventional path from pilot to founder, the value of New York for fintech, and why younger founders may be more patriotic than stereotypes suggest.

Key Arguments: Amazon’s private-label business is small enough to be expendable, but large enough to create a regulatory target; exiting it could be a rational defensive move. Regulators tend to attack tech companies at their weakest points: Apple’s App Store, Facebook’s privacy practices, Google’s ad/search dominance, and Amazon’s seller/brand-copying behavior. A paid, ad-free or privacy-first offering could reduce regulatory pressure by making controversial business practices optional rather than universal. TikTok should be treated as a national security threat because Chinese control, data access, and algorithmic influence create risks beyond standard consumer app concerns. Carr argues that TikTok’s misrepresentations about data access and its relationship with ByteDance/Beijing strengthen the case for enforcement under app-store policies and federal review. The U.S. should apply reciprocity: if American tech platforms are restricted in China, Chinese platforms should not enjoy unrestricted access to U.S. consumers. Free internet and resilient communications infrastructure are strategic tools against authoritarian control, censorship, and propaganda. Contrast is positioned as both a consumer product and a political statement: rewarding spending on American-made goods aligns with a broader onshoring and resilience trend. Founders should talk to VCs early, test ideas fast, and recognize that compliance and vendor selection matter greatly in fintech. New York remains the center of fintech, while Miami and Austin are seen as attractive but less dense startup ecosystems.

Data Points: Remote workers using weed: 30% - Jason cites a survey early in the show while joking about summer Friday remote work. Amazon house brands share of retail sales: 1% - Used to argue private labels are too small to justify regulatory risk. Amazon 2021 net product sales: $241 billion - Jason notes that 1% still equals a large absolute number, but remains tiny relative to the overall business. Approximate value of 1% of Amazon product sales: almost $2.5 billion - Illustrates why the business is financially meaningful but still expendable. Amazon Basics/private-label product count: around a quarter million products - Jason references the scale of Amazon’s private-label offerings. Vanta SOC 2 timeline with software: 2 to 4 weeks - Sponsor mention comparing Vanta’s compliance speed with manual processes. Vanta SOC 2 timeline without software: 3 to 5 months - Sponsor mention used to highlight startup compliance pain. Vanta discount: $1,000 off - Offer for Twist listeners via vanta.com/twist. FCC commissioners: 5 total - Brendan Carr explains the FCC typically has five commissioners. FCC partisan split: 3 from the president’s party, 2 not - Carr explains the standard composition of the commission. Current FCC split at time of interview: 2-2 - Carr says the Biden administration had not yet confirmed a third Democrat. Date Carr became commissioner: 2017 - Carr describes his FCC timeline. TikTok data categories mentioned: biometrics, face prints, voice prints, location, draft messages, keystroke patterns, search and browsing history - Carr lists the types of data he says TikTok may collect or access. CCP members in ByteDance Beijing office: over 100 - Carr cites this as evidence of Chinese government proximity inside the company. Chinese rural telecom subsidy equipment issue: Huawei gear in U.S. rural builds - Carr says FCC cut off subsidy funding but private-sector loopholes remained. Starlink’s limitation: not a solution for 100% of the country - Carr says Starlink helps rural America and authoritarian-regime scenarios but cannot replace all terrestrial broadband. U.S. annual rural internet subsidies: over $10 billion a year - Carr mentions existing federal support for rural broadband.

Pivotal Quotes: "If Amazon Basics was making all the money, it’s definitely worth it. If it’s nominal, not really." — Jason Calacanis: Argument that Amazon should eliminate private labels if they mainly create antitrust risk. "The only reason why ByteDance exists in China is because they are helping the CCP to stay in power." — Brendan Carr: Carr’s core claim about why Chinese tech firms are fundamentally different from U.S. firms. "I think the only thing that should be happening right now is a full and public disclosure of all data that was accessed inside of China." — Brendan Carr: Carr’s recommended immediate response to the TikTok controversy.

Implications: The episode frames regulation as something Big Tech can preempt by restructuring risky products. It also argues TikTok’s future in the U.S. depends on whether policymakers treat it as a consumer app or a national security threat, with broader consequences for supply chains, app stores, and digital sovereignty.

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About This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

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