Business Breakdowns
Business Breakdowns

ASML: Competing with Moore’s Law - [Business Breakdowns, EP.117]

This is Matt Reustle and today we are back covering the semiconductor value chain. ASML was once a forgotten subsidiary of Philips. Today, it's one of the most important technology companies in the world. To break down ASML, I'm joined by Tom Walsh, a portfolio manager at Baillie Gifford.

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Episode Summary

Executive Summary: The episode traces ASML’s rise from a forgotten Philips spin-out to the indispensable bottleneck supplier for advanced semiconductor manufacturing. It explains the basics of photolithography and EUV, ASML’s deep technological moat, its collaborative business model with customers and suppliers, and the key risks around supply chain, disruption, and geopolitics.

Main Topics: ASML’s origin story and rise to dominance (Priority: 5/5): ASML began in 1984-1990 as a weak Philips spin-out with no product, revenue, or office, then survived brutal industry cycles, overtook Nikon in 2002, and eventually became the sole provider of leading-edge lithography with EUV. How photolithography works (Priority: 5/5): The discussion breaks down semiconductors as tiny circuits on silicon and photolithography as projecting a circuit pattern with light through a mask onto photoresist, analogous to a projector but used to shrink images onto chips. Extreme ultraviolet (EUV) as the breakthrough technology (Priority: 5/5): EUV solved the limits of deep ultraviolet lithography by using a much shorter wavelength and an entirely new machine architecture; ASML spent decades and more than €10 billion to bring it into high-volume production. Business model, economics, and margins (Priority: 4/5): ASML sells very expensive but low-volume machines, earns most revenue from new tools plus service and field upgrades, and has strong cash generation, high gross margins, and meaningful buybacks/dividends. Ecosystem dependence and customer collaboration (Priority: 4/5): ASML acts as an architect/integrator rather than a fully vertically integrated manufacturer, relying on a specialized supplier network and close cooperation with customers like TSMC, Intel, and Samsung to share risk and reward. Risks: supply chain, disruptive alternatives, geopolitics (Priority: 4/5): The company’s main risks are supplier bottlenecks, the possibility that the industry shifts to alternative chip-making approaches, and export/customer concentration tied to Taiwan, South Korea, and China. Lessons for investors (Priority: 3/5): The conversation emphasizes looking beyond cyclical swings, respecting luck in early company formation, and underestimating neither human ingenuity nor the long arc of Moore’s Law.

Key Arguments: ASML’s dominance was not inevitable; it started as the weakest player with no credible product, but won through persistence, timing, and technical execution. Photolithography is the gating technology for Moore’s Law; when lithography stalls, semiconductor scaling stalls. EUV was extraordinarily hard to develop because it required a new light source, mirrors instead of lenses, and operation in a vacuum, making ASML’s moat exceptionally difficult to replicate. ASML’s relationship with suppliers and customers is collaborative rather than extractive; it avoids price gouging because long-term ecosystem health matters more than short-term pricing power. The company’s economics are attractive despite low unit volume because each machine is highly specialized and expensive, and installed tools continue generating service and upgrade revenue for decades. The business is less cyclical than in the past because advanced chipmakers have few alternatives, but semiconductor demand and order timing still create oscillations. Growth is driven not just by more EUV output but also by holistic lithography, metrology, and future High-NA systems that further extend its technical lead. Main long-term risks are not conventional competition but supplier failure, alternative manufacturing technologies, and geopolitical restrictions affecting key customer regions.

Data Points: Founding / spin-out year: 1984 (spin-out from Philips); company started in 1990 as an independent entity - ASML origin story and early development Early industry position: #10 of 10 lithography players - ASML began as the weakest incumbent in the industry 2022 revenue: €21 billion - ASML financial scale 2022 operating profit: €6.5 billion - ASML profitability Market capitalization: just over €250 billion - Current company value referenced in the episode Photolithography machines sold in 2022: 345 units - Low-volume, high-value equipment model Price of most expensive tool: north of €150 million per machine - Sticker price for leading-edge lithography systems Year ASML overtook Nikon: 2002 - Reached industry number one after nearly 20 years EUV high-volume production start: 2019 - First use in high-volume manufacturing Share of world's most advanced lithography equipment: about 100% - ASML’s monopoly at the leading edge Share of next-generation lithography equipment: 90%+ - Dominance beyond current generation Light source wavelength (DUV): 193 nanometers - Earlier generation deep ultraviolet lithography Leading-edge chip node: 5 nanometers - Illustrative size of current leading-edge semiconductors EUV development spend: over €10 billion - Cumulative R&D invested over decades Customers’ equity stake in ASML (2012 support round): 23% combined - Intel, Samsung, and TSMC support for EUV development R&D funding from customers: €1.4 billion - Intel, Samsung, and TSMC co-investment ASML share of wafer fabrication equipment spend: 20% to 25% - Approximate share of total fab equipment cost Gross margin: around 50% - Current margin profile Operating margin: around 30% - Last year’s operating margin Revenue mix from new machines: about 75% - Balance comes from service and field options Installed base still in operation: 90% of machines sold in last 30 years - Durability and serviceability of the installed base Revenue from Taiwan: nearly 40% of sales - Geographic customer concentration and geopolitical risk Revenue from South Korea: nearly 30% of sales - Geographic customer concentration and geopolitical risk Revenue from China: give or take 50% of sales - As stated in the transcript, indicating meaningful exposure and concentration Current EUV capacity target: 90 EUV machines per year - Capacity expansion goal cited from capital markets day Prior annual EUV sales: about 40 machines per year - Recent yearly output referenced DUV capacity target: 600 machines per year - Next-generation equipment production target High-NA EUV target: around 20 units by 2027-2028 - Planned production ramp for next-generation EUV R&D intensity: 15% to 16% of revenues - Annual spending on research and development Supply chain cost share: about 80% of cost of goods sold from components/materials - ASML’s assembler/integrator model Labor share of cost of goods sold: about 20% - On-site assembly and labor Light source firing rate in EUV: 50,000 times per second - Droplets of tin are struck repeatedly to create plasma Plasma temperature: 40 times hotter than the surface of the sun - Describing the EUV light source process

Pivotal Quotes: "ASML absolutely wasn't that thing. It was problem child of Philips." — Tom Walsh: Describing ASML’s weak beginnings and lack of inherited advantage "Whenever photolithography is stalled, Moore's Law has stalled." — Tom Walsh: Explaining why lithography is the critical enabling technology for chip scaling "It was so difficult to make about a decade ago, ASML had to buy in the light source provider, a company called Cymer in San Diego." — Tom Walsh: Illustrating the depth of ASML’s technical and supply-chain moat

Implications: ASML remains a near-irreplaceable gatekeeper for advanced chips, so its growth depends on pushing lithography forward faster than alternatives emerge. For investors, the key is long-term compounding through technological leadership, not timing cyclical swings.

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About Business Breakdowns

Learn how companies work from the people who know them best. Each episode dissects a single business - from its origins and model to its financials and competitive edge. Join hosts Matt Reustle and Zack Fuss as they uncover the lessons behind every success story. Learn more at www.joincolossus.com.

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