Masters in Business
Masters in Business

At the Money: Aligning Investments With Personal Values

The term 'ESG' gets thrown around in investing all the time. But, there's a better way to align your investments with your personal values. In this week's episode, Barry Ritholtz speaks with Ari Rosenbaum, principal at O’Shaughnessy Asset Management, about how to tailor investmen

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Bloomberg HostBarry Ritholtz GuestAri Rosenberg Guest

Topics Discussed

Episode Summary

Executive Summary: The transcript mixes podcast promos with a substantive discussion on direct indexing and how investors can align portfolios with personal values. Barry Ritholtz and Ari Rosenberg explain that direct indexing enables precise customization—screening out or tilting toward companies based on ethics, governance, religion, environmental concerns, or social priorities—while preserving diversification and potential tax benefits. The segment argues this is broader than ESG and can reflect any investor’s beliefs.

Main Topics: Direct indexing as a customizable investment vehicle (Priority: 5/5): Ari Rosenberg explains that direct indexing holds individual stocks in an index-like portfolio, allowing professional management, index tracking, and tax-loss harvesting through selling losers to offset gains. Values-based portfolio customization (Priority: 5/5): The discussion frames direct indexing as a way to reflect personal beliefs, not just left-leaning ESG values, by excluding or overweighting companies based on an investor’s preferences. Specific screening examples across moral and political values (Priority: 4/5): Examples include avoiding abortion-related exposure, gun stocks, tobacco, defense contractors, animal testing, private prisons, and riot gear manufacturers, as well as emphasizing diversity or women on boards. Environmental, social, and governance screens (Priority: 4/5): Environmental screens include carbon intensity, pollution, and water stress; governance screens may improve returns, while social screens are described as more preference-driven. Performance and cost tradeoffs (Priority: 4/5): The segment notes that governance-related screens may improve performance, while environmental and social screens typically reflect investor preferences more than return optimization; the service is described as relatively low-cost. Bloomberg podcast promotions (Priority: 2/5): The transcript also contains promotional intros/outros for Bloomberg Stock Movers and Bloomberg Intelligence, emphasizing daily market coverage and expert analysis.

Key Arguments: Direct indexing lets investors own individual stocks in a diversified, index-like portfolio while customizing holdings to match personal values. Unlike ETFs or mutual funds, direct indexing can use tax-loss harvesting by selling losing positions and offsetting gains. Values-based investing is not limited to ESG; it can reflect religious, ethical, political, or personal beliefs across the ideological spectrum. Custom screens can exclude companies tied to abortion, firearms, tobacco, defense, animal testing, private prisons, or other activities an investor opposes. Governance screens are presented as potentially return-enhancing, while environmental and social screens are more often preference-based. Investors can also tilt toward traits they favor, such as gender diversity or stronger corporate governance, rather than simply excluding undesired companies. The service is described as available at a relatively low fee, making customized values-based portfolios accessible without abandoning broad market diversification.

Data Points: Cost of customized portfolio service: 20–25 basis points - Barry Ritholtz says values-based direct indexing can be done at this price in a broadly diversified portfolio. Client platform assets: over $1 billion - Ritholtz says his firm currently has more than a billion dollars on O'Shaughnessy's direct indexing platform. Coverage scale at Bloomberg Intelligence: more than 2,000 global companies - Scarlett Foo and Paul Sweeney describe Bloomberg Intelligence analysts covering over 2,000 companies worldwide. Daily cadence: each weekday - Bloomberg Intelligence says its experts are spoken to live every weekday before best conversations are turned into a daily podcast. Number of portfolio components/screens: about 20 different components - Ari Rosenberg says there are around 20 screenable components beyond simple exclusion or inclusion.

Pivotal Quotes: "This is like a laser-guided rifle." — Barry Ritholtz: Ritholtz contrasts direct indexing with broad ESG approaches, arguing customization is far more precise. "You don't have to be woke to want to align your portfolio with your values." — Barry Ritholtz: He summarizes the central thesis that values-based investing can reflect any investor’s beliefs, not just political ideology. "We have about 20 different components that are not just avoid but lean into." — Ari Rosenberg: Rosenberg explains that direct indexing allows both exclusionary screens and positive tilts toward preferred traits.

Implications: Direct indexing is positioned as a practical way for investors to combine personalization, ethics, and diversification. Expect more demand for highly tailored portfolios, with customization becoming a mainstream feature rather than a niche ESG offering.

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About Masters in Business

Barry Ritholtz speaks with the people that shape markets, investing and business.

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