The Long View
The Long View

Ben Felix: Rational Reminders for Good Financial Decisions

The PWL Capital chief investment officer discusses DFA, factor investing, the home-country bias, and investment advisory trends in Canada.

Featured Speakers

Morningstar HostBen Felix Guest

Topics Discussed

Episode Summary

Executive Summary: Ben Felix discussed how engineering and basketball led him into finance, why he favors evidence-based investing, and how PWL Capital uses Dimensional and index funds. He covered Canada’s slow shift away from active management, portfolio design, retirement drawdown, inflation, crypto, gold, tariffs, and how The Rational Reminder podcast and community shape his work.

Main Topics: Career path from engineering and basketball to finance (Priority: 4/5): Felix explained that his move into finance was not a grand plan; he chose engineering and then an MBA largely because they were challenging, which ultimately led him into investing. Evidence-based investing and market efficiency (Priority: 5/5): He described efficient markets as a useful model rather than a religion, and said discovering Dimensional’s science-based approach convinced him to remain in finance. Canada’s active-management culture and advisor incentives (Priority: 5/5): Felix argued that Canada’s high use of active funds reflects both commission-based conflicts and advisor beliefs, though regulatory/proficiency efforts may improve outcomes. PWL’s business growth, OneDigital acquisition, and fee structure (Priority: 4/5): He outlined PWL’s growth, the strategic logic of joining OneDigital, and how the move could enable acquisitions and scale, while discussing client fees and alternative pricing models. Portfolio construction and home-country bias (Priority: 5/5): Felix described PWL’s mostly Dimensional, low-cost, diversified portfolios, including a deliberate one-third Canadian allocation based on tax efficiency and supporting research. Retirement spending, decumulation, and behavioral coaching (Priority: 4/5): He rejected rigid spending rules as too formulaic for real life, preferring individualized planning updates and conversations about goals, tradeoffs, and spending flexibility. Views on crypto, gold, tariffs, and inflation hedging (Priority: 4/5): Felix said crypto lacks positive expected returns and gold is not an attractive portfolio holding at current valuations; for tariffs and inflation, he emphasized communication and fiscal discipline over tactical positioning.

Key Arguments: Efficient markets should be treated as a practical model for decisions, not a dogma; investing should remain open to scientific evidence and model limitations. Canada’s active-fund dominance is driven by both product conflicts and advisor behavior, so better advisor education and disclosure may be as important as fee reform. Dimensional-style factor tilts can coexist with market-efficiency thinking if higher expected returns are explained through risk-based logic. PWL’s podcast and research-driven content are not side projects but tools that improve advisor education, attract expert access, and create a feedback loop from sophisticated listeners. A one-third home-country allocation for Canadian investors is justified by tax efficiency plus supporting empirical research, while the remainder should be globally diversified. Scott Cedarberg’s work suggests nominal government bonds may be riskier for long-term investors than commonly believed, and stocks may be safer over long horizons than assumed. Retirement drawdown should be personalized; a universal withdrawal rule can’t account for unique life events, goals, or preferences. Crypto is more of an ideological innovation than an investment with reliable positive expected returns, so it does not belong in PWL portfolios. Gold’s recent strength does not make it attractive; high real prices imply lower expected future real returns. Tariff uncertainty is best managed through communication and staying the course rather than trying to tactically adjust asset allocation.

Data Points: PWL revenue growth: Roughly 10x over the last decade - Felix described firm growth before the OneDigital deal. Assets managed by PWL: About $5 billion - Scale cited as the firm’s current footprint in Canada. Average client household assets: About $2 million invested - Typical PWL client profile, with dispersion across households. Starting advisory fee: 1.25% on the first $500,000 - PWL’s tiered fee structure for wealth management. Fee at $2 million: 0.85% - Illustrates PWL’s declining tiered fee schedule. Canadian fund market active share: About 80% active in 2024 - Felix cited Morningstar-based monitoring of Canadian mutual fund assets. Canadian fund market active share in 2015: Closer to 90% active - Shows gradual movement toward passive investing. Podcast community size: Around 11,000 people - Rational Reminder community membership on Discourse. Community page views: About 500,000 page views per month - Scale of the podcast’s discussion forum. Episode count: About 353 episodes - Size of The Rational Reminder archive noted in the interview. Target Monte Carlo success rate: At least 85% - Soft planning benchmark used by PWL. Canadian home-country allocation: About one-third of equities - PWL’s typical Canadian equity bias based on research and tax considerations. Dimensional/portfolio tilt: Moderate tilts to smaller, cheaper, and more profitable stocks - Described as not extreme relative to market-cap weighting. Crypto market example: Bitcoin at $60,000 - Referenced as the point when PWL became more serious about analyzing crypto. OneDigital acquisition count: Over 200 acquisitions - Used to explain why partnering with OneDigital provides operating scale and acquisition expertise.

Pivotal Quotes: "I wouldn't say that I'm a believer in efficient markets because I think belief makes it sound almost religious." — Ben Felix: Explaining his philosophy on market efficiency and why he treats it as a model rather than dogma. "The thing for us right now is that because we're growing at a pretty good clip and we're at capacity with that, offering alternative fee models and alternative service offerings is just not something that we feel like we need to do." — Ben Felix: On why PWL has not prioritized flat-fee or subscription pricing despite industry interest. "I think crypto in general is an asset class with positive expected returns." — Ben Felix: He actually said he does not think crypto has positive expected returns; this line captures his central rejection of using crypto in portfolios, but the exact transcript wording was that he does not think crypto is an asset class with positive expected returns.

Implications: The interview reinforces evidence-based, fee-aware advice, greater transparency in Canada, and individualized retirement planning. It also suggests active management will decline only if advisor incentives and education change, not just through product competition.

🔓 Sign Up for Unlimited Episode Search

About The Long View

Expand your investing horizons and look to the long term. Join hosts Christine Benz, Dan Lefkovitz, and Amy C. Arnott as they talk to influential leaders in investing, advice, and personal finance about a wide-range of topics, such as asset allocation and balancing risk and return.

View all episodes from The Long View