We Study Billionaires
We Study Billionaires

BTC039: The Bitcoin Adoption Curve w/ Croesus (Bitcoin Podcast)

IN THIS EPISODE, YOU’LL LEARN: 02:21 - Why the yuppie elite do not get Bitcoin 11:21 - Unit Bias 17:35 - The two types of models to understand the value of Bitcoin 21:59 - Why the digital revolution has two parts 29:18 - How does the Bitcoin value layer work with social media? 33:26 - The speculativ

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Stig Brodersen Host

Topics Discussed

Episode Summary

Executive Summary: Croesus argues Bitcoin is misunderstood because it conflicts with the worldview of high-trust finance professionals, even when they are highly intelligent. He frames Bitcoin as an early-stage technology and monetary protocol with massive adoption and valuation upside, supported by models based on tech diffusion, store-of-value market capture, and Bitcoin’s fixed supply. The conversation also contrasts Bitcoin with altcoins and positions Bitcoin as the digital value layer complementing the internet’s information layer.

Main Topics: Why finance professionals dismiss Bitcoin (Priority: 5/5): Croesus explains that smart, well-educated finance people often reject Bitcoin because it threatens the assumptions, training, and institutional trust they have built their careers on. Bitcoin adoption is still very early (Priority: 5/5): He compares Bitcoin to classic technology S-curves and argues that meaningful adoption remains in the innovators phase, far from saturation. Valuation through store-of-value market capture (Priority: 5/5): Croesus walks through a rough TAM-style framework for Bitcoin by estimating how much of global stores of value and currency Bitcoin could absorb. Bitcoin as the digital value layer (Priority: 5/5): He frames the internet as the digitization of information and Bitcoin as the digitization of value, creating a complementary protocol for digital scarcity. Scarcity, supply schedule, and the halving (Priority: 4/5): The discussion emphasizes Bitcoin’s declining issuance, how halvings reduce new supply, and why this creates long-term upward price pressure if demand persists. Speculative attack on fiat and asset DNA (Priority: 4/5): Croesus describes assets as having different 'DNA' based on whether they compound, depreciate, or erode in purchasing power, positioning Bitcoin as a speculative attack on fiat money. From altcoins to Bitcoin maximalism (Priority: 4/5): He recounts starting in Ethereum and broader crypto through an innovation lens, then moving to Bitcoin after deeper study and bear-market experience revealed Bitcoin’s monetary primacy.

Key Arguments: Highly educated finance professionals may be less open to Bitcoin because it clashes with their existing worldview and trust in legacy institutions, not because they lack intelligence. Bitcoin adoption should be viewed like a technology S-curve; by the transcript’s rough estimate, only about 0.5% of the eventual market has meaningfully adopted it. A meaningful Bitcoin position can be approximated as 0.1 BTC, which he treats as a threshold for serious savings rather than speculative play money. Bitcoin’s long-term value can be modeled by capturing a portion of the roughly $400T in store-of-value assets and the ~$100T currency base globally. The halving schedule and fixed issuance make Bitcoin uniquely scarce; every four years the new supply is cut in half, forcing price discovery if demand remains constant or rises. Bitcoin is not just another tech asset; it is a monetary protocol and an economic reality that will overpower narratives over time. Altcoins fit a familiar venture-capital/innovation mindset from the internet era, but Bitcoin’s value proposition is different because it is about money and absolute scarcity, not app-layer experimentation. Wall Street may eventually price in halvings, but humans generally underestimate how quickly Bitcoin’s supply-demand dynamics can change because they have no comparable fixed-supply asset model.

Data Points: Bitcoin price during early pandemic discussion: sub-$10,000 (around $6,000) - Croesus was trying to persuade friends during Zoom happy hours when Bitcoin was still under $10k. Probability estimate quoted by friend: 0.001% - A finance friend’s estimate of Bitcoin reaching $1 million per coin. Croesus’s probability estimate: ~80% - His own estimate after thousands of hours researching Bitcoin. Total eventual Bitcoin-adopting population: 2.2 billion people - He uses this as the estimated addressable market of people with $10,000+ net worth. Meaningful on-chain adopters: 3 million addresses with 0.1 BTC - Used as a conservative proxy for meaningful Bitcoin savings adoption. Rounded estimate of meaningful adopters: 10 million - He adjusts upward to account for multiple addresses and exchange-held Bitcoin. Adoption penetration: ~0.5% - 10 million meaningful adopters out of 2.2 billion potential adopters. Human share of total Bitcoin supply: ~250,000 sats per person - 21 million BTC divided by 8 billion people, used to illustrate scarcity. Cost of one human’s worth of Bitcoin: ~$150 - Approximate price to acquire 250,000 satoshis at the time of the conversation. Store-of-value asset bucket: ~$400 trillion - Includes real estate, equities, art, collectibles, and other stores of value. Bond market size: 200+ trillion - Used as a major pool of capital that could rotate into Bitcoin over time. Negative-yielding bonds: ~$20 trillion - Highlighted as especially unattractive capital that may seek better stores of value. Potential Bitcoin market capture: ~$200 trillion - Croesus’s estimate for Bitcoin’s total long-term store-of-value TAM in today’s dollars. Implied Bitcoin price target: ~$10 million per BTC - Derived from a $200T total market capture divided across 21 million coins. Daily Bitcoin issuance (current era in transcript): 900 BTC/day - Described as the post-halving new supply entering the market each day. Daily Bitcoin issuance (prior era): 1,800 BTC/day - Shown as the previous issuance rate before the halving cut supply in half. Future daily Bitcoin issuance: 450 BTC/day - Expected after the next halving, illustrating declining supply. Population density comparison in shell-money anecdote: ~10x - Used to support the idea that money and scarcity appreciation were advantages for Homo sapiens.

Pivotal Quotes: "for my MBA friends, they have high trust in the system" — Croesus: Explaining why highly intelligent finance professionals can still dismiss Bitcoin. "Bitcoin is at odds with the system they've invested their whole lives into" — Croesus: Describing the worldview conflict between legacy finance and Bitcoin. "this is not about technology. It's about money" — Croesus: Clarifying the deeper reason he moved from altcoin curiosity to Bitcoin conviction.

Implications: The episode argues Bitcoin remains early despite rising awareness, and that adoption may accelerate as institutions, banks, and wealth managers confront its fixed supply and monetary role. For listeners, the takeaway is to study Bitcoin as money and scarcity, not just as a tech trade.

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We interview and study famous financial billionaires, including Warren Buffett, Ray Dalio, and Howard Marks, and teach you what we learn and how you can apply their investment strategies in the stock market. We Study Billionaires is the largest stock investing podcast show in the world with 180,000,000+ downloads and is hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve. This podcast also includes the Richer Wiser Happier series hosted by best-selling author Wi...

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