Goldman Sachs Exchanges
Goldman Sachs Exchanges

Can the US consumer stay strong?

The US consumer has powered the global economy in recent years, but are signs of strain starting to form? Goldman Sachs Research’s Chief US Economist David Mericle, and Kate McShane and Bonnie Herzog, co-business unit leaders of US consumer, discuss the outlook for consumer spending and the US retai

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Executive Summary: Panelists argued the U.S. consumer remains resilient despite inflation and high rates, supported by solid real income growth, a strong labor market, and wealth gains. They acknowledged rising delinquencies, softer labor trends, and more selective spending, but mostly framed these as normalization rather than recession signals. Retail exposure is shifting toward essentials, value, and smaller pack sizes, while discretionary and big-ticket categories stay pressured.

Main Topics: U.S. consumer resilience despite macro headwinds (Priority: 5/5): David Miracle argued the consumer remains supported by real income growth, strong jobs, healthy balance sheets, and wealth effects, making a broad spending collapse unlikely. Labor market softening but not a recessionary spiral (Priority: 5/5): The discussion emphasized that unemployment has risen only modestly, layoffs remain low, and job growth is slowing mainly because labor supply surged from immigration rather than because demand collapsed. Rising delinquencies as normalization and composition effects (Priority: 4/5): Higher credit card and auto delinquency rates were presented as partly reflecting post-pandemic normalization, riskier loan vintages, and lower-income stress, rather than a broad household balance-sheet crisis. Retail spending is becoming more selective (Priority: 5/5): Retailers are seeing consumers prioritize essentials, food, and services over discretionary goods, with evidence of downtrading, smaller pack sizes, and increased private-label share. Pressure concentrated in lower-income and discretionary categories (Priority: 4/5): The weakest signs are appearing among lower-income consumers and in non-needs-based categories such as big-ticket home improvement, apparel, home decor, auto parts, and eyeglasses. Inflation relief is beginning to support unit demand (Priority: 4/5): As inflation cools, consumers appear to be getting modest reprieve, allowing more units per basket and slightly better demand for some discretionary items, though prices remain elevated. Retail outlook shaped by seasonality and policy uncertainty (Priority: 3/5): Companies are cautious about the back half of the year due to the election and fewer shopping days between Thanksgiving and Christmas, which could affect brick-and-mortar sales.

Key Arguments: Strong real income growth plus a positive wealth effect remain the core drivers of consumer spending. The rise in unemployment has not yet matched the historical pattern of a worsening layoff spiral; layoffs remain near historic lows. Higher delinquencies are partly an artifact of pandemic-era stimulus, unusual savings behavior, and riskier lending vintages. Aggregate consumption is still supported by income and stock-market gains even if some lower-income households are under pressure. Consumers are increasingly prioritizing necessities, services, and value, which keeps overall retail stable but shifts where growth appears. Downtrading is visible in several categories, especially cigarettes and household staples, as consumers seek lower-priced alternatives. Higher interest rates continue to pressure big-ticket and financed purchases, especially home improvement and other discretionary categories. Retailers are responding with promotions, private label, smaller pack sizes, and product assortment changes to preserve demand.

Data Points: Jobs created per month last year: About 250,000 - David Miracle said job creation was exceptionally strong in 2023, helped by immigration-driven labor supply. Fed policy room to cut: 525 basis points - Miracle noted the Federal Reserve has substantial room to ease if labor conditions deteriorate. Layoff rate: About as low as it’s ever been in U.S. history - Used to argue the labor market has weakened without a classic layoff spiral. Labor market comparison: Comparable to pre-pandemic levels - Miracle described the current labor market as broadly back in balance. Holiday shopping days change: 5 fewer days - Retailers flagged that Thanksgiving-to-Christmas has five fewer shopping days this year. Household delinquency rate increase: Rising for credit cards and subprime autos - Bonnie Herzog and David Miracle discussed higher delinquencies as a sign worth monitoring but not necessarily systemic stress. Private label share gain: About 60% of household product categories - Herzog said private label is taking more share in categories like cleaning products and trash bags.

Pivotal Quotes: "My take would be most of these concerns are overblown and that the basic outlook is a lot simpler than that" — David Miracle: On why fears about consumer collapse from inflation and savings depletion may be exaggerated. "There certainly has been a lot of pessimism over the course of the last couple of years." — David Miracle: Summarizing the market narrative around the consumer before explaining why he remains constructive. "We are seeing it in certain companies' results. You're seeing it in certain channels." — Kate McShane: On how weakness is visible, but only in pockets of retail rather than across the board.

Implications: The consumer is still supporting growth, but investors should expect a more selective, value-focused shopper. Watch lower-income stress, big-ticket weakness, and labor-market deterioration, while favoring essentials, staples, and retailers with strong pricing and e-commerce capabilities.

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