The Long View
The Long View

Carl Richards: 'Let's Focus on Being a Little Less Wrong Tomorrow'

'The Sketch Guy' discusses the value of asking the right questions, how placing small bets is less daunting than setting goals, and finding 'enough.'

Featured Speakers

Morningstar HostCarl Richards Guest

Topics Discussed

Episode Summary

Executive Summary: Carl Richards argues that successful financial planning is less about finding the best investments and more about aligning money, time, and behavior with personal values. He emphasizes the “behavior gap,” the importance of asking better questions, defining “enough,” and accepting uncertainty as central to both investing and life.

Main Topics: The Behavior Gap Beyond Investing: Richards explains that the behavior gap began as the difference between average investment returns and average investor returns, but now broadly describes the gap between well-intentioned behaviors and better outcomes in many areas of life. Why Investment-Centric Advice Falls Short: He argues that the financial services industry focuses too much on investments and not enough on the deeper question of why money is being invested in the first place. Connecting Capital to Goals and Values: Richards says the key to real financial planning is linking the use of capital to a person’s actual goals, rather than following trends, headlines, or other people’s portfolios. Questions, Listening, and Advisor Skill Development: He recommends that advisors improve by learning to ask better questions, listen actively, and diagnose clients’ real problems before offering solutions. Defining 'Enough' and Mindful Spending: A major theme is shifting from endless accumulation to identifying what is enough through reflection, observation, and nonjudgmental self-awareness. Time, Attention, and Revealed Preferences: Richards extends the money discussion to time use, arguing that calendars and checkbooks reveal values more honestly than stated intentions. Security, Uncertainty, and Human Behavior: He reframes security as a feeling rather than a number and argues that more money does not automatically create security because uncertainty is unavoidable.

Key Arguments: The traditional definition of the behavior gap—average investment return versus average investor return—is too narrow; it also applies to any well-intentioned behavior that produces suboptimal results. The financial industry remains overly focused on picking investments and building portfolios, which can distract from the more important issue of connecting money to personal goals and meaning. A portfolio can be technically excellent, but one emotional or behavioral mistake can undermine years of planning. Advisors should not just present solutions; they should first understand the client’s problem, values, and desired future state. Good planning begins with educated guesses about the future, not certainty; progress comes from taking a step, learning, and recalibrating. Defining 'enough' requires ongoing self-observation, not a single formula, and budgeting is best used as a mindfulness tool rather than a punishment. Time and money are both revealing: people’s real priorities show up in how they spend their attention and resources. Security is not a fixed number in an account balance; it is an internal state shaped by values, mindset, and tolerance for uncertainty. Behavioral mistakes should be viewed as normal human tendencies, not as reasons for shame; the goal is guardrails, not perfection. Doing hard things builds capacity and self-awareness, helping people notice growth and reduce avoidance.

Data Points: Behavior gap origin: difference between the return of the average investment and the return of the average investor - Richards defines the original meaning of the behavior gap Retired investment banker's assets: about $20 million - Example of a wealthy client whose goals were not connected to his investment advice Planning horizon question: 3 years - Dan Sullivan-style question Richards recommends for envisioning success Five-year life change window: 4 years in New Zealand and about 4 months in London within the last 5 years - Richards uses his own relocations to illustrate uncertainty and changing desired futures Email-check statistic: only 10% of people go more than 17 minutes without checking email on their computers - Richards cites RescueTime data to illustrate distorted self-perception about time use Age mentioned: 48 - Richards notes his own age while discussing not having life fully figured out

Pivotal Quotes: "The biggest disconnect I see around portfolio design and investment selection is a lack of connection." — Carl Richards: He identifies the core problem as missing alignment between money and goals "Security is not a number, it's a feeling." — Carl Richards: He contrasts measurable balances with the emotional reality of financial security "It's not in the solution business, you're in the problem understanding business." — Carl Richards: Advice to financial advisors about where their true value lies

Implications: Listeners and advisors should focus less on outperforming markets and more on aligning money, time, and behavior with values. The episode suggests better planning comes from curiosity, humility, and iterative self-correction rather than certainty or optimization.

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Expand your investing horizons and look to the long term. Join hosts Christine Benz, Dan Lefkovitz, and Amy C. Arnott as they talk to influential leaders in investing, advice, and personal finance about a wide-range of topics, such as asset allocation and balancing risk and return.

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