This Week in Startups
This Week in Startups

Cloud Seeding, Conspiracies & the Texas Floods | BONUS EPISODE!

Today’s show: Cloud seeding startup Rainmaker faced a viral backlash after deadly floods in Texas—so @Jason hosted an emergency X Spaces with founder Augustus Doricko to unpack what really happened. Did Rainmaker cause the floods? How much water can cloud seeding actually produce? Is it safe, and sh

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Episode Summary

Executive Summary: The conversation centers on a viral controversy over cloud seeding in Texas, with the Rainmaker founder defending his company against accusations that it caused recent floods. He explains the scale limits of cloud seeding, compares it with desalination as a broader water-supply strategy, addresses environmental and regulatory concerns, and argues for cautious, state-regulated deployment alongside faster infrastructure development.

Main Topics: Texas flood controversy and public backlash (Priority: 5/5): The speakers discuss the social-media reaction to a tweet about cloud seeding, including conspiracy theories blaming Rainmaker and Peter Thiel for flooding in Texas. The founder rejects those claims and stresses his good-faith intent. How cloud seeding works and its scale limits (Priority: 5/5): A detailed explanation of the tiny amount of material used in cloud seeding versus the massive rainfall from a tropical storm, emphasizing that the technology cannot generate flood-scale precipitation. Cloud seeding vs. desalination (Priority: 5/5): The discussion compares cloud seeding to desalination as water-supply solutions. Desalination is framed as essential but slow, capital-intensive, and best for coastal cities, while cloud seeding is positioned as faster and more useful for inland/ecological water needs. Environmental, safety, and theological concerns (Priority: 4/5): The speakers address whether cloud seeding pollutes, steals rainfall from other regions, or amounts to 'playing God.' The founder argues it is safe, positive-sum for now, and consistent with stewardship. Regulation and suspension criteria (Priority: 4/5): They note existing federal and state reporting/licensing rules for weather modification and explain that operations are suspended when flooding or avalanche risk is identified. Broader water infrastructure and conservation (Priority: 3/5): The conversation expands to pipelines, aqueducts, canal coverings, solar panels, and reducing evaporation, suggesting a multi-pronged approach to water scarcity in the American West.

Key Arguments: Cloud seeding did not cause the Texas flooding because the storm produced far more water than the company could ever add. Rainmaker’s July 2 operations dispersed only 70 grams of silver iodide, which the founder says dissipated before flooding began. Cloud seeding is useful for producing localized precipitation and snowpack, especially for inland ecological and agricultural needs. Desalination is necessary and should be expanded, but it is too slow, expensive, and geographically limited to replace cloud seeding today. Existing regulation, reporting, and suspension criteria make cloud seeding a controlled activity rather than an unchecked one. Using weather modification cautiously is framed as stewardship rather than reckless manipulation of nature.

Data Points: Total precipitation from Texas storm: about 4 trillion gallons - Founder cites the scale of the remnants of Tropical Storm Barry over Texas Cloud seeding material used: about 70 grams of silver iodide - Rainmaker’s July 2 flight seeded two clouds Time until seeded clouds dissipated: about 2 hours - Seeded clouds reportedly dissipated by around 3 p.m. on July 2 Largest successful seeding event: 100 to 300 acre feet - Founder says this is the upper range of single-event results from Rainmaker or other operations Texas flood vs. seeding scale: about 12 million acre feet vs. hundreds of acre feet - Used to show the enormous gap between natural rainfall and cloud seeding output Olympic pool equivalence: 100 acre feet ≈ 50 Olympic swimming pools - Used to help visualize seeding output Silver in soil/water increase: about 8 parts per trillion - Observed increase in seeded areas after decades of use Natural silver in American soil: about 2 parts per million - Presented as a comparison showing seeded additions are tiny US atmospheric water that precipitates over the US: about 5% to 10% - Founder argues most atmospheric water is recycled by oceans, implying room for more local precipitation Colorado River flux: about 20,000 cubic feet per second - Compared with atmospheric river flows to show the relative scale of cloud seeding potential Atmospheric river flux: 2 to 10 million cubic feet per second - Used to argue cloud seeding can tap much larger water flows Cloud seeding reporting law: Federal Weather Modification Reporting Act of 1972 - Referenced as existing federal reporting requirement Operation timing: cloud seeding programs can be spun up over the course of a year - Used to contrast with multi-year desalination buildouts

Pivotal Quotes: "Cloud Seating and Rainmaker bears no responsibility for the flooding." — Augustus: Direct denial of responsibility for the Texas flood "And so I think it should be a joint approach. I think we should have more desal and build it faster and probably try to make energy cheaper faster to facilitate that. And also, while we're waiting on all of that, do cloud seeding to produce water now and for the environments that desalination can't solve for." — Augustus: Summarizing the preferred combined water-policy strategy "We suspend operations a day before the Texas Department of Licensing and Regulation suspension criteria would have required us to because our meteorologists identified the inflow of moisture there." — Augustus: Explaining the company’s precautionary response before the flood

Implications: Listeners get a case study in how emerging climate-tech can be misread during disasters. The broader takeaway is that water scarcity will likely require both faster desalination buildout and tightly regulated cloud seeding, with transparency and public trust critical.

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About This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

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