This Week in Startups
This Week in Startups

E1080: Arlan Hamilton on launching Backstage Crowd, disrupting VC with syndicates, how the tech industry can be better for underrepresented founders & more

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Featured Speakers

Jason Calacanis HostJason Calacanis Guest

Topics Discussed

Episode Summary

Executive Summary: Jason Calacanis and Arlan Hamilton discuss the surge of attention toward Black founders amid the 2020 racial justice protests, the limits of performative allyship, and how Backstage Capital is evolving through a new crowdfunding syndicate. They also cover investing philosophy, pipeline bias, the value of syndicates, and Arlan’s mission to create access for underestimated founders while maintaining autonomy and integrity.

Main Topics: Racial justice and investor accountability: The conversation opens with the aftermath of George Floyd’s murder and the protests, focusing on how VCs are suddenly reaching out to Black investors and founders. Arlan distinguishes genuine support from performative, guilt-driven outreach. Black Lives Matter and privilege awareness: Jason and Arlan work through the meaning of Black Lives Matter, privilege, and how white investors can move past defensiveness toward empathy and action without centering themselves. Backstage Capital’s syndicate strategy: Arlan explains Backstage Crowd, a syndicate that allows accredited and non-accredited investors to back deals alongside Backstage, helping raise larger checks while preserving mission and flexibility. Underestimated founder deal flow and pricing bias: They discuss how Black, brown, women, Latinx, and LGBTQ founders are often undervalued relative to performance, and how framing matters when describing this inequity. Reputation, selection, and investor education: Arlan emphasizes that investor reputation comes from how you treat the many companies you say no to, and that education/content/office hours help founders and investors understand the process. Non-traditional founders and grit as a signal: A trucking startup, Fleeting, is used as an example of how lived experience, resilience, and domain expertise can be strong indicators of venture potential beyond elite credentials. The future of venture outside Silicon Valley: The speakers note that strong deal flow now exists beyond Silicon Valley, with cities like Atlanta becoming meaningful startup hubs and remote work broadening access.

Key Arguments: Performative outreach after social unrest is common, but only sincere, sustained partnership is valuable. Black Lives Matter is about parity and historical exclusion, not superiority. Underestimated founders are often priced below comparable peers, creating investment arbitrage for disciplined investors. Syndicates can replace dependence on large LPs and empower smaller, engaged investors who also add operational value. A company’s reputation is shaped as much by who it rejects as by who it funds. Grit, lived experience, and persistence are often better indicators of founder quality than prestige credentials. The venture ecosystem is changing geographically; outlier companies are emerging outside traditional hubs. Arlan can now be more selective because Backstage has strong inbound deal flow and brand recognition.

Data Points: Time period: Summer 2020 - Conversation framed by COVID-19 and post-George Floyd protests. Backstage companies invested in: More than 100 companies - Arlan describes Backstage Capital’s portfolio scale. Funds raised/managed by Backstage: $6–7 million - Raised over about seven years, mostly in small checks. Accelerator applications: 1,900 applications - Backstage accelerator received this in a five-week period in 2019. Accelerator selections: 24 companies - Chosen to receive $100,000 each across four cities in two countries. Portfolio support group: Top 100 companies - Placed into a Slack group after accelerator selection. Syndicate signups: About 1,200 people - Arlan says this is the number registered for Backstage Crowd. Crowdfunding deal minimum: $100 - Minimum for non-accredited investors on the Republic/Fleeting example. Fleeting revenue: More than $1 million - Trucking startup had grown significantly after Arlan’s early investment. Fleeting matches: Thousands of matches - Operational traction described for the startup. Calm syndicate raise: $328,000 - Jason cites the first syndicate he ever ran for Calm. Calm valuation: $1.4 billion - Used as an outcome example for early syndicate participation. Calm ownership: 5% - Jason mentions collective ownership level from his early investment. Startup program credit: $500 - Twilio offer for startups in the ad read. Additional Twilio credits: $3,000 in SendGrid credits - Twilio startup offer totaling $3,500. Zendesk free offer: 6 months free - Zendesk for Startups program for companies under 50 employees.

Pivotal Quotes: "Black Lives Matter, right? And when I first heard the term black lives matter, I was like, well, everybody's life matters, right?" — Jason Calacanis: Jason reflects on his initial reaction before understanding the parity argument. "You don't start at less than 100. You know what I mean? Like, you have to, and so I'm a fair person." — Arlan Hamilton: Arlan explains her approach to judging new relationships with investors and allies. "The more the reason I wrote my book was... here's the roadmap. Because by the way, I'm here already." — Jason Calacanis: Jason and Arlan discuss books and sharing access without losing one’s own seat at the table.

Implications: The episode argues that durable inclusion requires capital, access, and honest allyship—not just public statements. Syndicates may broaden who gets to invest and help move power away from gatekept VC institutions.

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About This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

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