How I Invest
How I Invest

E409: The Leadership Lessons That Built a $6.5 Billion Firm

Most investors chase what's exciting. Jason Koenig built a $6.5 billion firm by investing where almost nobody was looking. In this conversation, Jason explains why overlooked industrial assets can produce exceptional long-term returns, how ITE grew from $60 million to $6.5 billion in assets und

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David Weisburd Host

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Episode Summary

Executive Summary: Jason traces ITE’s growth from a contrarian idea into a $6.5B AUM platform by focusing on overlooked industrial assets like railcars, trailers, and infrastructure. The conversation emphasizes why markets ignore “boring” sectors, how the firm built credibility and scale, and why leadership, humility, culture, and disciplined hiring matter as much as investing skill.

Main Topics: Contrarian investing in overlooked industrial assets (Priority: 5/5): Jason explains that ITE found opportunity in the middle of the country and in industrial assets that Wall Street largely ignored after the financial crisis, when most capital chased tech and coastal sectors. How ITE started and scaled (Priority: 5/5): The firm began with research, industry expertise, and a small seed raise, then used partnerships with manufacturers and early performance to build a repeatable platform and moat. Ego, humility, and entrepreneurial leadership (Priority: 5/5): Jason and the interviewer debate the balance between high confidence to start a business and humility to learn, listen, and adapt as the company scales. Culture, hiring, and organizational design (Priority: 5/5): Jason argues that culture, shared economics, and hiring ahead of need are critical to scaling. He favors flat teams, cross-functional collaboration, and leaders with industry experience. Managing scale without losing focus (Priority: 4/5): He describes the challenge of maintaining discipline and repeatability as the business expands into new verticals, while avoiding siloing, novelty-seeking, and over-customization. Psychology, listening, and decision-making (Priority: 4/5): Jason frames both investing and leadership as exercises in psychology—understanding motivation, reading people, and making choices quickly rather than over-waiting for certainty.

Key Arguments: Markets underprice overlooked sectors because investors concentrate on fashionable geographies and industries, leaving regional industrial assets under-analyzed and misvalued. Industrial assets can offer attractive economics because they often have long-term contracts, inflation linkage, downside protection, and strong cash-on-cash yields. First-mover advantage matters: ITE benefited by moving before the category became crowded, allowing it to build relationships, expertise, and a moat. Credibility in a niche industry often requires importing respected operators; bringing in Jim Unger gave the firm instant legitimacy in rail. Entrepreneurship requires both hubris and humility: high confidence to start, then low ego to learn and manage, and then renewed confidence to scale. Leadership is mainly about listening, understanding what people are motivated by, and creating structures where the right behaviors can emerge. Culture is not optional at scale; compensation, shared goals, and constant cross-team interaction help prevent silos and free-rider problems. Hiring should be done well in advance of need, with a bias toward people who fit the ethos and can grow into future roles rather than just filling today’s gaps. People rarely change fundamentally; strong leaders instead build systems that allow people to succeed within their strengths. Success in both investing and management depends on reading human behavior, not just numbers or formal analysis.

Data Points: Assets under management: $6.5 billion - Current scale of ITE mentioned at the start and throughout the discussion. Assets owned and managed: $13.5 billion - Described near the section on scaling the business. Initial seed capital raised: $60 million - Raised from friends and family in the first six months to launch the platform. Follow-on capital raised: $110 million - Raised shortly after the initial $60 million as the model proved out. First investor commitment lost: $15 million - A committed investor disappeared after being fired, creating a stressful early setback. Take-private transaction size: $2 billion enterprise value - American Railcar Industries take-private cited as a major early conviction deal. Early investment returns referenced: 15% to 20% cash-on-cash yields - Estimated economics of owning the rail assets versus holding related debt. Debt return example: 3% to 4% return - Return on fixed-rate debt related to rail assets, contrasted with asset ownership economics. Average lease term: 5 to 6 years - Used to explain why the asset owner captured attractive economics over time. Experience horizon: 15 to 16 years - Time since the firm began noticing industrial assets after the financial crisis. Firm age: Almost 15 years - Used when discussing the evolution of titles and organization design. Team size: A little under 100 people - Current approximate headcount mentioned in the leadership and culture discussion. Hiring horizon: 1 to 3 years ahead - Jason’s approach to hiring proactively for future growth. Leadership development horizon: 3, 5, 10 years - The firm thinks in multi-year time frames for investing and organization building.

Pivotal Quotes: "“We grew up, at least you and I, in a period of time when everybody's looking at the coasts.”" — Jason: Explaining why he focused on the Midwest and overlooked industrial assets. "“You have to go in with such confidence in yourself because you are going to, you got to make bets.”" — Jason: On the entrepreneurial mindset required to start in an unfamiliar industry. "“I think leadership and investing is more psychology than anything else.”" — Jason: Summarizing his view that understanding people is central to both investing and management.

Implications: The episode suggests durable alpha can come from ignored asset classes, but scaling requires operational discipline, strong culture, and psychologically savvy leadership. For investors and founders, the edge is less about flashy trends and more about repeatable systems and human judgment.

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About How I Invest

How I Invest with David Weisburd is a podcast that interviews the world's leading institutional investors. Previous guests include The Ford Foundation, Northwestern University Endowment, CalPERS, Stepstone, and other top limited partners.

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