The Ben Shapiro Show
The Ben Shapiro Show

Ep. 1733 - DeSantis To Launch Tonight On Twitter!

Ron DeSantis prepares to launch his 2024 campaign on Twitter, breaking the internet and throwing mainstream media into a tizzy; Joe Biden has played himself on the debt ceiling; and Target wades into the culture wars. Click here to join the member exclusive portion of my show: https://utm.io/ueSEj E

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Episode Summary

Executive Summary: The episode centers on Ron DeSantis’s unconventional 2024 launch on Twitter with Elon Musk, framed as a strategic rejection of legacy media and a direct challenge to Donald Trump. It also covers Biden’s debt-ceiling mismanagement, conservative backlash to Target and other corporations over Pride-related products, and a critique of social media as a force amplifying harmful behavior and values.

Main Topics: DeSantis launches 2024 bid on Twitter (Priority: 5/5): Ben Shapiro argues DeSantis’s Twitter Spaces announcement with Elon Musk is a smart, high-reach, anti-legacy-media move that generates massive earned media and signals independence from hostile press outlets. Trump vs. DeSantis Republican primary dynamics (Priority: 5/5): The transcript frames the GOP race as increasingly a two-man contest, with Trump’s attacks on DeSantis interpreted as evidence that he views DeSantis as his strongest threat, while DeSantis is presented as the disciplined alternative. Media hostility and legacy-media irrelevance (Priority: 4/5): Shapiro repeatedly criticizes outlets like The Atlantic, Vanity Fair, and cable networks for attacking DeSantis and Musk, arguing the media are angry because Twitter and DeSantis are bypassing them. Biden and the debt-ceiling standoff (Priority: 4/5): The episode portrays Biden as having boxed himself in by refusing to negotiate, then backtracking amid polling pressure and the risk of default; Democrats are depicted as scrambling for a way out, including talk of the 14th Amendment. Target, Pride Month, and corporate culture wars (Priority: 4/5): The show discusses backlash to Target’s Pride merchandise, arguing corporations are pushing an unpopular ideological agenda on children and that consumers are finally responding with boycotts. Broader cultural critique of LGBTQ and school policy fights (Priority: 4/5): The transcript expands beyond Target to criticize school content disputes, alleged book-banning claims, Ten Commandments debates, and what Shapiro describes as attempts to impose a new state religion. Social media as an amplifier of harmful behavior (Priority: 3/5): In the closing segment, Shapiro argues that social media rewards vice, transgression, and reckless behavior, citing examples of criminal or exploitative viral content as evidence.

Key Arguments: DeSantis’s Twitter launch is strategically superior because it reaches far more people than a traditional rally and sidesteps hostile mainstream media gatekeepers. Trump’s aggressive response suggests he sees DeSantis as a more serious threat than other GOP rivals; his attacks focus on loyalty and disloyalty rather than policy. Legacy media are portrayed as biased, manipulative, and increasingly irrelevant because politicians can now reach audiences directly through platforms like Twitter. Biden weakened his own position by publicly refusing to negotiate over the debt ceiling, then later reversing course when polling and political reality turned against him. Target and similar corporations are accused of forcing an unpopular Pride ideology onto children and families, prompting justified consumer backlash. The left is said to frame its cultural priorities as neutrality, while actually advancing a competing moral/religious worldview in schools and public life. Social media is criticized as a system that magnifies the worst human impulses; the problem is not the platform alone but the kind of content and incentives it rewards.

Data Points: DeSantis campaign cash on hand: about $150 million - Cited as evidence that DeSantis is well-positioned to launch a competitive presidential run. Trump’s Republican base: 25% to 30% - Described as Trump’s solid core support entering the primary. Elon Musk Twitter followers: 141 million - Used to argue that DeSantis’s launch with Musk can reach a massive audience. Tucker Carlson Twitter statement views: 25–35 million views - Mentioned to illustrate Twitter’s reach compared with cable TV. Fox News show audience: about 3 million viewers nightly - Used as a contrast point to Twitter-based distribution. Date/time of DeSantis announcement: Wednesday at 6 p.m. Eastern - Reported planned Twitter Spaces launch time with Elon Musk. First national TV interview after launch: Wednesday at 8 p.m. Eastern on Fox News with Trey Gowdy - Noted as DeSantis’s immediate post-launch media appearance. CNN polling on debt ceiling: 60% of Americans - Said Congress should only raise the debt ceiling if spending is cut at the same time. Florida’s racial makeup: 52.7% white, 26.8% Hispanic or Latino, 17% Black - Used to rebut claims that Florida is unsafe for people of color. Trump’s Twitter followers: 87 million - Used to question why Trump is still relying on Truth Social instead of Twitter. Claudia Conway content pricing: from $5 to $99 - Referenced in the social-media segment about her Playboy.com subscription content. RexMD generic Viagra pricing: as low as $2 per pill - Advertisement segment describing telehealth medication pricing. ZipRecruiter employer stat: 4 out of 5 employers - Claimed to get a quality candidate within day one. Target timeline for store changes: 36 hours - An insider said managers were told to move/tamp down Pride displays quickly after backlash. Amanda Gorman school restriction: middle school students only - Described as a restriction, not a statewide book ban.

Pivotal Quotes: "If you're somebody who believes in sort of conservative governance and solid ability to actually get your agenda through, then DeSantis is your guy." — Ben Shapiro: Explaining why DeSantis is presented as the policy-focused alternative to Trump. "This way, he doesn't have to interact with people and the media can't ask him any questions." — Trump advisor (as quoted by Ben Shapiro): A Trump team critique of DeSantis’s Twitter launch, which Shapiro disputes. "60% of Americans say Congress should only raise the debt ceiling if it cuts spending at the same time." — Ben Shapiro citing CNN polling: Used to show Biden and Democrats are politically vulnerable on fiscal policy.

Implications: The episode suggests the 2024 race will reward direct-to-audience campaigning and punish institutions losing credibility. It also signals continuing fights over fiscal policy, corporate ideology, and school culture, with consumer backlash increasingly shaping outcomes.

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