Unchained
Unchained

Excited About Your Bored Ape or CryptoPunk? Make Sure You Understand Your IP Rights - Ep.340

Stuart Levi, co-head of the Technology Transaction and Intellectual Property Group at Skadden Arps, and Marta Belcher, general counsel and Head of Policy at Protocol Labs, break down the legal issues surrounding NFTs specifically in the context of Yuga Labs’ recent purchase of CryptoPunks and Meebit

Topics Discussed

Episode Summary

Executive Summary: This episode explains that NFT ownership usually does not equal ownership of copyright or trademark rights, and that any commercial use depends on the specific license attached to the NFT. The guests unpack how projects like NBA Top Shot, CryptoKitties, and Bored Ape Yacht Club handle rights, why trademark control is especially tricky in decentralized communities, and why standardized, interoperable licenses may be the best path forward.

Main Topics: NFT ownership vs. intellectual property ownership (Priority: 5/5): The guests stress that buying an NFT means owning the token and associated ledger record, not automatically owning copyright or trademark rights in the underlying artwork or brand. How NFT commercial rights have evolved (Priority: 5/5): The discussion traces the shift from early NFT projects granting little or no commercial rights to newer projects that grant broad but highly specific licenses with important limits. Bored Ape / Yuga Labs terms and misconceptions (Priority: 5/5): They examine why many people assume Bored Ape owners can do anything they want, and explain that the actual rights may be broad for art use but still unclear or limited for trademark use. Trademark tension in Web3 communities (Priority: 4/5): The guests explain that trademarks require quality control and policing, which conflicts with decentralized norms where everyone wants to use the brand freely. Creative Commons and standardized NFT licenses (Priority: 4/5): Marta advocates for Creative Commons-style licensing as a simple, familiar model; both guests discuss other NFT-specific license efforts but note fragmentation remains a problem. Secondary sales and license portability (Priority: 5/5): A major unresolved issue is how license terms travel with an NFT after resale, especially when the token moves across wallets or marketplaces and downstream buyers never see the original terms. Marketplaces and technical/legal solutions (Priority: 4/5): The episode reviews possible fixes such as walled gardens, metadata notices, marketplace disclosures, and smart-contract-based license attachments, but none are fully satisfactory yet.

Key Arguments: Ownership of an NFT is separate from ownership of the copyright in the associated image, video, or other content. Copyright can be transferred or licensed by contract, but those rights exist only if explicitly granted. Trademark rights are even more restrictive: if a project does not grant trademark permission, buyers do not get it by default. Commercial rights in NFT projects are not binary; they can be broad, limited, capped by revenue, or restricted by type of use. Bored Ape terms appear to grant broad commercial rights to the artwork, but trademark use of project names/logos may still be restricted or unclear. Putting terms on a website, Twitter, Discord, or in metadata may not reliably create binding assent for buyers, especially secondary purchasers. Creative Commons is presented as a proven, human-readable, standardized licensing framework that could reduce confusion in NFTs. For decentralized brands, allowing unrestricted public use of a trademark can undermine legal protection because trademark law requires quality control and policing. The biggest unresolved industry challenge is ensuring license terms are visible, legally binding, and portable across resale markets. A robust future solution likely requires standardized modular licenses plus technical infrastructure that records rights transfer across platforms.

Data Points: Episode date: April 12, 2022 - Timestamp given in the introduction NFT commercial use cap in CryptoKitties license: $100,000 per year - Example cited by Marta Belcher to show highly specific usage limits Number of blockchains mentioned for Beefy Finance: 12 blockchains - Sponsor read about auto-compounding vaults Beefy vault count: 740 vaults - Sponsor read describing the scale of vault offerings Beefy investments: $1.4 billion - Sponsor read referencing total investments Crypto.com first 30 days credit card fee offer: 0% / zero credit card fees - Sponsor promotion for new users Crypto.com Earn interest rates: up to 8.5% on over 40 coins - Sponsor promotion describing yields Crypto.com stablecoin interest rates: up to 14% - Sponsor promotion describing yields on stablecoins Crypto.com Visa cashback: up to 8% cash back - Sponsor promotion describing card rewards

Pivotal Quotes: "Ownership of an NFT is not the same thing as ownership of the copyright in that NFT." — Marta Belcher: Core clarification early in the episode about the legal distinction between token ownership and intellectual property rights "If I have a trademark and say anyone can use it, I run the very significant risk that I've now lost my trademark protection because I'm not protecting it as my own mark." — Stuart Levy: Explanation of why open, decentralized trademark use conflicts with trademark law requirements "The headline here really is: transferring ownership of an NFT is not the same thing as transferring ownership to any intellectual property rights." — Marta Belcher: Summary statement emphasizing the main legal takeaway for NFT buyers

Implications: NFT buyers should not assume they own commercial, copyright, or trademark rights unless the license clearly says so. Projects need standardized, portable licensing or resale will remain legally messy, limiting real-world commercialization and brand trust.

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