Trillions
Trillions

Five Things to Watch in ETFs During the Second Half

It’s the third quarter and exchange-traded fund investors have finally gotten their FOMO bug back. While they’re currently plowing money into equities, how long can the good times last? This is just one of many trends to watch in the second half. On this episode of Trillions, Eric Balchunas and Joel

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Bloomberg Host

Topics Discussed

Episode Summary

Executive Summary: The episode maps five major ETF themes to watch in the second half of the year: a likely decision on a spot Bitcoin ETF, the expiration of Vanguard’s ETF share-class patent, improving investor appetite as cash yields peak, the rise of cheap active ETFs, and whether JPMorgan overtakes First Trust in assets. The hosts frame the year as a strong but potentially stretched market, with flows re-accelerating and competition intensifying across ETF products.

Main Topics: Spot Bitcoin ETF approval race (Priority: 5/5): The panel sees the SEC’s handling of spot Bitcoin ETF filings as the biggest near-term catalyst, with BlackRock’s entry changing expectations and timelines running from August to January. Vanguard ETF share-class patent expiration (Priority: 5/5): The expiration of Vanguard’s patent could allow other issuers to combine mutual funds and ETF share classes, potentially opening a major tax-efficient bridge into ETFs. Cash yields and the return of FOMO (Priority: 4/5): With money market yields peaking and equity markets rallying, investors may finally redeploy cash into stocks and ETFs, boosting flows in the second half. Growth of cheap active ETFs (Priority: 5/5): Cheap active ETFs are taking share as investors become less performance-sensitive and more fee-conscious, pressuring large passive players like Vanguard and BlackRock to respond. JPMorgan vs. First Trust asset race (Priority: 3/5): A friendly bet centers on whether JPMorgan’s fast-growing ETF lineup can overtake First Trust in total ETF assets by year-end, highlighting competitive shifts in issuer rankings. Market concentration and valuation risk (Priority: 4/5): The discussion repeatedly notes that a small number of tech/growth stocks are driving market gains, raising concern that flows and returns may become more fragile if leadership narrows further.

Key Arguments: A spot Bitcoin ETF would be a massive distribution breakthrough because advisors controlling trillions in assets are far more comfortable using ETF wrappers than direct crypto exposure. BlackRock’s Bitcoin filing materially changes the odds of approval because of the firm’s scale and credibility with regulators and investors. Vanguard’s share-class structure is strategically important because it could let mutual funds use ETFs to improve tax efficiency, but regulatory and outflow-related risks remain. The rise in cash yields likely capped the FOMO drought; as cash stops outperforming everything else, investors may rotate back into equities and ETFs. Cheap active ETFs are succeeding because the industry is rewarding lower fees and higher value, not just passive beta or expensive active management. JPMorgan’s active ETF momentum is strong enough to challenge larger incumbents, but First Trust’s long-running franchise and broader durability make the race uncertain. The market’s heavy dependence on a few mega-cap growth stocks means active managers may have room to outperform if leadership broadens or cools.

Data Points: S&P 500 year-to-date return: 19% - Used to illustrate how unexpectedly strong the market has been in the first half of the year. Invesco QQQ year-to-date return: 36% - Cited as evidence of how far growth and tech have rallied. Bitcoin ETF first key deadline: August 13 - ARC’s initial deadline after SEC acknowledgment of filings. Bitcoin ETF broader deadline window: September - Other spot Bitcoin ETF filings face later deadlines. Bitcoin ETF final final deadline: January next year - The latest point at which the SEC could still rule by extending the process. Potential advisor asset pool: $30 trillion+ - Described as the amount that could become more accessible through a spot Bitcoin ETF wrapper. Mutual fund assets potentially bridged to ETFs: $26 trillion - Referenced as the asset base that could benefit from a share-class structure beyond Vanguard. Cash still in money market funds: 5 trillion or so - Used to argue that a sizable pool of cash remains available for redeployment. Total ETF flows this year: $233 billion - Overall ETF inflows were described as below a typical pace for the calendar year. Active ETF flow share: About one quarter - Active ETFs captured roughly 25% of ETF inflows despite weaker relative performance. Active discretionary ETF outperformers: 31% - Only 31% of active discretionary ETFs were beating the S&P 500. JPMorgan ETF assets: $115 billion - Current asset base in the issuer ranking discussion. First Trust ETF assets: $140 billion - Benchmark issuer JPMorgan is trying to overtake. Assets gap between JPMorgan and First Trust: $25 billion - The size of the gap discussed in the asset-ranking bet. JPMorgan year-to-date ETF inflows: $23 billion - Supports the case that JPMorgan could close the asset gap quickly. First Trust year-to-date ETF inflows: Basically flat - Indicates limited growth compared with JPMorgan. JPMorgan funds with >$100M inflows this year: 19 funds - Used to show broader depth beyond just a couple of flagship products. JEPI fee: About 35 basis points - Cited as an example of cheap active ETF pricing. Cathie Wood active ETF fee level: Over 70 basis points - Used to contrast thematic/shiny active with cheaper active products.

Pivotal Quotes: "The future isn't scary. Not realizing its potential, however, could be." — Invesco QQQ ad: Sponsor message framing the episode’s innovation theme. "I feel like Jim Garrison in the movie JFK, just basically all this circumstantial evidence coming at me left and right that Lee Harvey Oswald did not act alone" — Eric Balchunas: Used to describe the torrent of clues and filings around the Bitcoin ETF race. "The ETF acts as something of a dialysis machine for taxes" — Eric Balchunas: Explaining why the share-class structure could make mutual funds more tax efficient.

Implications: If approvals and structure changes arrive, ETFs could absorb far more assets, especially from advisors and mutual funds. Cheaper active products and renewed risk appetite may reshape issuer rankings and reduce passive dominance.

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About Trillions

Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.

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