Pivot
Pivot

Global corporate tax, Facebook's data breach and a Friend of Pivot on "cancel culture"

Kara and Scott discuss Janet Yellen's call for a global corporate tax and what that would mean for corporations. They also discuss a new report saying that Facebook leaked millions of users' personal information. Then we're joined by Columbia Professor, John McWhorter, to discuss the

Featured Speakers

NY Mag HostKara Swisher GuestJohn McWhorter Guest

Topics Discussed

Episode Summary

Executive Summary: The episode centered on Tim Cook’s posture toward Facebook, Epic, Parler, cars, AR, and Apple’s expanding willingness to take on social and platform battles. It then pivoted to Janet Yellen’s global minimum corporate tax proposal and to a long interview with John McWhorter about cancel culture, free speech, accountability, and CRT. The conversation closed with reactions to Facebook’s data leak, Amazon labor issues, and the broader fragility of institutions.

Main Topics: Tim Cook vs. Facebook, Epic, and platform power (Priority: 5/5): The hosts debated Cook’s interview and Apple’s move to require tracking opt-in, interpreting it as a direct hit to Facebook’s ad model and a sign Apple is willing to confront platform rivals more aggressively. Apple’s future in cars, AR, and services (Priority: 5/5): They discussed Cook’s hint that Apple would build a whole car if it entered the market, plus ongoing interest in augmented reality, healthcare, and content as strategic growth areas. Global minimum corporate tax and Biden infrastructure (Priority: 4/5): Janet Yellen’s proposal for a coordinated global minimum tax was framed as a smart way to stop corporate tax avoidance and help fund Biden’s infrastructure agenda. Facebook data leak and business resilience (Priority: 4/5): The resurfacing of a major Facebook user-data cache prompted discussion of how little consumers and advertisers can do, why the stock remains strong, and why Facebook is vulnerable because it does not control the device layer. Cancel culture, accountability, and language (Priority: 5/5): John McWhorter argued that cancel culture has become overused and punitive, mixing up genuine wrongdoing with exaggerated social punishment; both hosts debated where accountability ends and mob behavior begins. Critical race theory and institutional distrust (Priority: 4/5): The panel explored how CRT has been turned into a catchall by both sides, and how universities, social media, and weakened institutions amplify moral policing rather than deliberation. Labor, Amazon, and corporate power (Priority: 3/5): The discussion ended with Amazon’s labor controversies and the NLRB findings, using them as another example of how powerful companies face accountability challenges and public scrutiny.

Key Arguments: Apple and Facebook are "weird roommates" who depend on each other, but Apple’s privacy changes can materially reduce Facebook’s ad targeting value on iOS. Tim Cook appears more willing than typical CEOs to take shareholder risk if he believes it improves society or strengthens Apple’s long-term position. Apple entering cars would likely require vertical integration, not just software, because Apple’s expertise is orchestrating hardware, software, and supply chains together. Yellen’s global minimum tax is necessary to prevent a race to the bottom in corporate taxation and to keep firms from shifting profits to havens. Facebook remains resilient because it is an unregulated monopoly with huge margins, massive lobbying power, and advertisers who feel they have no viable alternative. Facebook’s strategic weakness is that it is not an operating system and is vulnerable to Apple, Google, and other gatekeepers controlling the device layer. Cancel culture is often a real phenomenon, but the label is also used manipulatively to describe ordinary criticism or accountability. The most harmful version of cancellation is when social-media outrage escalates from criticism into career destruction over minor or ambiguous offenses. CRT contains serious ideas about power and race, but it becomes problematic when treated as a total worldview that justifies punishing people and reducing all social action to power struggles. Universities and faculty play a major role in training students to adopt ideological scripts rather than teaching genuine open inquiry.

Data Points: Apple market value: $350 billion to $2 trillion - Used to illustrate Tim Cook’s 10-year run as CEO and the shareholder value Apple created. Facebook stock performance: 120% rise since end of 2019 - Referenced while discussing why the company remains strong despite repeated scandals. Facebook user records exposed: Half a billion - The number of Facebook users whose information was posted on a hacking website. U.S. records in the Facebook leak: More than 32 million accounts - Part of the resurfaced Facebook data cache. UK records in the Facebook leak: 11 million accounts - Part of the resurfaced Facebook data cache. India records in the Facebook leak: 6 million accounts - Part of the resurfaced Facebook data cache. SoFi refinance rate: as low as 4.24% APR - Promotional ad read before the main discussion. SoFi membership and volume: Over 580,000 members; more than $50 billion refinanced - Promotional ad read before the main discussion. Corporate tax proposal: 28% - Biden administration proposal discussed in relation to funding infrastructure. Prior U.S. corporate tax rate: 21% - Current rate before proposed increase. Trump-era corporate tax rate: 35% - Noted as the pre-Trump rate, described as the highest in the world at the time. Faculty conservative representation: 1% to 4% - Scott argued universities lean heavily left and shape students accordingly. Amazon internal critics: 2 employees - The NLRB case discussed in wins and fails involved two employees allegedly retaliated against. Amazon workforce on hardware/device project: 10,000 people - Used to emphasize Facebook’s and other firms’ efforts to build their own devices and move vertically.

Pivotal Quotes: "How will humans shape AI?" — Narrator/ad read: Opening framing line from the SAS sponsorship, setting up the broader theme of human agency in technology. "They're just weird roommates that don't like each other." — Kara Swisher: Her description of Apple and Facebook’s relationship while discussing app tracking and platform dependence. "It's a religion in every single way." — John McWhorter: McWhorter describing the social dynamics underlying cancel culture and virtue signaling.

Implications: The episode argues that platform power, tax coordination, and speech norms are being redrawn by a few dominant institutions. Expect more fights over privacy, labor, and ideology as companies and universities are forced to clarify their responsibilities.

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About Pivot

With great power, comes great scrutiny. Every Tuesday and Friday, journalist Kara Swisher and NYU Professor Scott Galloway offer sharp, unfiltered insights into the biggest stories in tech, business, and politics. They make bold predictions, pick winners and losers, and bicker and banter like no one else. From New York Magazine and the Vox Media Podcast Network.

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