Trillions
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He's Half ETF, Half Crypto: One Man's Quest to Bring Progress to the Universe

You never go full crypto, right? Yet clearly some in the ETF industry see a massive opportunity, hence the steady talent trickle to the nascent space. To date, the U.S. Securities and Exchange Commission has received more than 25 filings for ETFs featuring Bitcoin. They're effectively the parti

Featured Speakers

Bloomberg HostMatt Hogan Guest

Topics Discussed

Episode Summary

Executive Summary: The episode centers on Bitwise’s Matt Hogan and the push to launch the first U.S. Bitcoin ETF. Hogan argues crypto is a disruptive, low-correlated asset best understood as a portfolio diversifier and non-sovereign store of value, not everyday currency. The hosts debate SEC concerns, market structure, pricing, custody, and whether ETF wrappers would democratize access while improving investor protection.

Main Topics: Race to launch a Bitcoin ETF (Priority: 5/5): The hosts frame the market as a high-stakes, chaotic competition among issuers trying to be first to secure SEC approval for a Bitcoin ETF, comparing filings to a 'Cannonball Run.' Why Matt Hogan left traditional ETFs for crypto (Priority: 5/5): Hogan explains that after helping pioneer ETF analytics and education, he saw crypto as the next complex, opaque market where he could create useful investor education and portfolio products. Bitcoin’s role in portfolios vs. currency (Priority: 5/5): Hogan argues Bitcoin is unlikely to function as everyday money due to taxes, speed, and friction, but may serve as digital gold and a store of value within portfolios. SEC objections and regulatory path (Priority: 5/5): The discussion digs into SEC worries about market manipulation, custody, pricing, and NAV calculation, while Hogan says the agency is asking valid questions and approval is a matter of when, not if. Diversified crypto exposure and fund design (Priority: 4/5): Hogan describes Bitwise’s private crypto index fund, which holds the top 10 coins by market cap, arguing diversified exposure is better than betting solely on Bitcoin in an early-stage asset class. Fees, structure, and investor access (Priority: 4/5): The episode compares private fund pricing, the flawed GBTC vehicle, and the potential for an ETF to provide lower premiums, tighter spreads, and a more efficient way for investors to access crypto. Broader ETF industry trends and disruption (Priority: 3/5): The conversation broadens to passive investing, low-fee competition, the future dominance of Vanguard/BlackRock, and how crypto fits the same disintermediation logic as ETFs.

Key Arguments: Bitcoin ETF demand is real and likely large because investors already access crypto through less regulated and often worse vehicles. An ETF would improve investor protection through SEC oversight, clearer disclosure, and better pricing than products like GBTC. Bitcoin and crypto are better viewed as portfolio diversifiers or stores of value than as transactional currency. Crypto’s high volatility does not disqualify it; even small allocations can improve portfolio risk-adjusted returns over time. A diversified basket of crypto assets is preferable to a single-coin bet because the category is early and winners are not yet clear. SEC concerns about manipulation, custody, and NAV are legitimate, but market maturity and data availability are improving quickly. The long-run use case for crypto is in reducing costs in expensive financial processes such as remittances, transfers, and smart-contract settlement. ETF-style packaging of crypto would democratize access beyond accredited investors and may help normalize the asset class.

Data Points: Bitcoin ETF filings: 26 filings - Mentioned as the size of the race for a first U.S. Bitcoin ETF Bitcoin ETF filings still active: 11 alive today - Current number of live filings referenced in the discussion Potential fund size: $1 billion to $10 billion - Hosts estimate the first Bitcoin ETF could become very large if first to market Crypto allocation in liquid net worth: 2.3% - Bitwise estimate of average crypto exposure in investors’ liquid net worth Sharpe ratio impact: 25% boost - Hogan says a 1% crypto allocation rebalanced since 2014 would have improved a 60/40 portfolio’s Sharpe ratio by 25% Bitwise private fund holdings: Top 10 cryptocurrencies - Hold 10 fund holds the top 10 coins by market cap Share of crypto market captured: 80% to 85% - Bitwise says the top 10 coins represent this share of the market Fund investors: 600+ LPs - Size of the investor base in Hogan’s fund Fund inflows: Over $40 million - Assets raised into the private crypto fund Team size: 15 people - Bitwise team size at the time of the interview Fund fee: 2.5% standard; 2% for $1M+ accounts - Pricing for the private crypto fund Crypto market size: $300 billion - Hogan describes the market as this size today ETF market ownership: 35% of fund assets; 16% of stock market ownership - Hosts discuss passive investing’s current market share Best ETF to $1B speed record: 3 days - GLD is cited as the fastest ETF to reach $1 billion

Pivotal Quotes: "I think there is a legitimate case for a non-sovereign store of value." — Matt Hogan: Hogan explaining why he sees Bitcoin as economically meaningful "I think it is a matter of when and not if." — Matt Hogan: His view on eventual SEC approval of a crypto ETF "You should expect to see it fulfilling the role that gold has in investors' portfolio as a non-sovereign store of value." — Matt Hogan: His description of Bitcoin’s intended role in portfolios

Implications: The episode suggests crypto’s institutionalization is likely to accelerate through ETF wrappers, but only if regulators are satisfied on market integrity and custody. Investors may get safer, cheaper access to crypto, while the industry shifts from speculation toward portfolio construction.

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Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.

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