Masters of Scale
Masters of Scale

How to make smarter changes, with cognitive scientist Maya Shankar

Cognitive scientist Maya Shankar has made a career of cleverly using insights from behavioral economics to fuel her work in the Obama White House and in Silicon Valley. She talks with host Jeff Berman about the tools everyone can use to be more resilient in the face of change. You can find Maya'

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Episode Summary

Executive Summary: The episode centers on cognitive scientist Maya Shankar’s framework for navigating change, drawn from her own life from violin prodigy to behavioral scientist, White House innovator, Google executive, author, and podcast host. She explains how identity, motivation, and perception shift through disruption, and offers practical tools—small starts, self-affirmation, and awe—to help people recover from layoffs, grief, and major career pivots.

Main Topics: Identity and loss after career disruption: Maya describes how a childhood injury ended her violin career at 15 and forced her to rebuild her identity around why she loved music, not just what she did. The conversation emphasizes that change can feel like losing the self, not merely a role or activity. Behavioral science in public policy: She recounts joining the Obama White House to create a behavioral science team and using insights like defaults and endowment effects to improve government programs, including school lunch enrollment and veterans' benefits. Future self and the end of history illusion: Maya explains that people assume they have finished changing, even though their values, beliefs, and preferences continue to evolve. She argues for self-auditing during major transitions to recognize ongoing transformation. How to restart after layoffs or major setbacks: For listeners facing job loss or a career reset, Maya recommends self-compassion, recognizing transferable skills, and breaking intimidating goals into tiny, actionable steps to build momentum and identity. Motivation science and behavior design: She discusses the middle problem, peak-end rule, and the power of small wins, showing how structuring goals and endings can sustain motivation and make change more manageable. Gratitude, self-affirmation, and resilience in grief: Maya shares a deeply personal account of miscarriages and how a gratitude/self-affirmation practice helped her feel more whole. She frames this as a grounding exercise that broadens identity beyond a single painful loss. Awe and moral beauty as tools for change: She closes by arguing that awe—especially witnessing moral beauty in others—can interrupt self-immersion, expand imagination, and help people envision new possible selves after hardship.

Key Arguments: Identity becomes more resilient when it is defined by underlying purpose and values rather than a single job, talent, or title. Big life changes can produce lasting internal growth; people may dislike the event but still become grateful for who they become afterward. Behavioral science can deliver real-world impact when it is embedded into institutions and aligned with the goals of the people running them. Listening to stakeholders’ incentives and framing help as complementary is essential for driving change in bureaucratic systems. Major transitions should be approached through exploration, curiosity, and self-auditing rather than immediate commitment to a fixed next step. Small, repeatable actions are more effective than ambitious but overwhelming goals because they build identity and reduce drop-off during the motivational middle period. Compassion, self-affirmation, and awe can stabilize people emotionally when grief, layoffs, or uncertainty threaten their sense of self. Witnessing moral courage and kindness can enlarge what people believe is possible for themselves and others.

Data Points: Age when violin career ended: 15 - Maya says doctors told her the injury was career-ending when she was 15. Age she began Juilliard study: 9 - She notes she started studying at Juilliard when she was 9. Time to build the book: 3.5 years - She says The Other Side of Change took three and a half years to write. Increase in veterans' benefit access: 9% - Changing one word in an email to veterans increased benefit access by 9%. Children newly eating school lunch: 12.5 million - Switching school lunch enrollment from opt-in to opt-out led to 12.5 million kids eating lunch at school every day who previously weren't. Teenage years of violin focus: about a decade - Her father described her as having worn blinders for about a decade before college exploration. Prison sentence mentioned in story: 9 years - Dwayne was sentenced to nine years in prison after a carjacking committed at age 16. Daily poem-writing output: 1,000 poems in a year - Dwayne committed to writing poems daily and ended up writing a thousand poems by the end of the year.

Pivotal Quotes: "You can future-proof yourself and your identity by defining yourself not simply by what you do, but by why you do that thing." — Maya Shankar: Explaining how she rebuilt herself after the injury ended her violin career. "The minute you try to figure out, like, okay, what's my major going to be? You're going to prematurely limit yourself." — Maya Shankar: Describing her father's advice to spend a summer in exploration mode before college. "Not let perfect be the enemy of good and to start really small." — Maya Shankar: Advice for people trying to make a major career or life change after a setback.

Implications: Listeners are encouraged to treat change as identity work, not just problem-solving. For leaders and organizations, the episode argues for behaviorally informed systems, smaller goals, and human-centered support during transitions.

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About Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream ente...

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