How I Built This with Guy Raz
How I Built This with Guy Raz

ICYMI... HIBT Lab! Climeworks: Jan Wurzbacher

According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world needs to cut carbon emissions drastically to avoid the worst effects of global warming. But that’s not all. In addition to reducing emissions, we also need to remove 6 to 10 billion tons of carbon dioxi

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Guy Raz | Wondery HostJan Wurzbacher Guest

Topics Discussed

Episode Summary

Executive Summary: Guy Raz speaks with Climeworks co-founder Jan Wurzbacher about direct air capture as a necessary complement to emissions cuts. Wurzbacher explains the science, economics, and scaling challenges of removing CO2 from air, why trees alone won’t be enough, how Climeworks sells removal services to companies and individuals, and why he believes the industry can grow into a major climate solution.

Main Topics: Why carbon removal is needed in addition to emissions cuts (Priority: 5/5): The conversation frames climate action as a two-part problem: rapidly reducing emissions and also removing CO2 already in the atmosphere. Wurzbacher argues it is now too late to rely on reductions alone. How direct air capture works (Priority: 5/5): Wurzbacher explains Climeworks’ process: modular machines pull ambient air through filters, use heat to release concentrated CO2, and then send it for permanent underground storage via mineralization. Climeworks’ early business model and market validation (Priority: 4/5): Before permanent storage became the focus, the company sold captured CO2 to greenhouses and beverage companies like Coca-Cola to prove the technology and generate revenue. Financing and industrial scaling (Priority: 5/5): The company’s capital-intensive model requires large investment to build plants, and Wurzbacher emphasizes that broader climate infrastructure will require government support and massive market expansion. Why trees alone are insufficient (Priority: 4/5): He argues that biological sequestration is valuable but too land-intensive and impermanent to handle billions of tons of CO2 removal, especially given competing food production needs. Orca plant in Iceland as proof of concept (Priority: 4/5): Climeworks’ largest plant in Iceland uses geothermal energy and basalt storage to demonstrate commercial direct air capture and permanent carbon mineralization, though at a small current scale. Future of carbon removal as a major industry (Priority: 5/5): Wurzbacher predicts the sector could scale rapidly, comparing it to solar PV and wind, and eventually become an industry comparable in size to oil and gas.

Key Arguments: Emissions reduction alone is insufficient; the world must also remove CO2 already in the atmosphere to meet climate goals. Direct air capture is technically feasible, but the challenge is scaling it to billions of tons while keeping costs down. Trees and other biological methods cannot provide enough durable storage at the scale required because they need vast land areas and are vulnerable to fire, decay, and land-use constraints. Carbon capture facilities are area-efficient compared with biological sequestration, making them a practical technical solution if powered by renewable energy. Climeworks’ early sales to greenhouses and beverage companies were a stepping stone to scale the technology, not a climate solution by themselves. Corporate and individual buyers help fund the industry now, but long-term scale will require regulation, procurement, and policy support. The company’s approach depends on pairing air capture with clean energy and safe storage locations, with Iceland serving as an ideal early site. Technology scale-up can happen faster than many expect if the right infrastructure and capital are deployed over time.

Data Points: IPCC removal target by 2050: 6 to 10 billion tons of CO2 per year - Amount the world must remove from the atmosphere annually alongside emissions cuts Needed emissions reduction: more than half by 2050; about 45% by 2030 - Guy Raz describes climate targets for avoiding severe warming Air filtered per ton of CO2: about 2 million cubic meters - Jan explains the air volume needed to capture one ton from ambient air CO2 concentration in air: 1 out of 2,500 molecules - Illustrates why direct air capture is difficult Area efficiency of machinery vs trees: about 1,000x more area efficient - Jan compares machine-based capture with biological sequestration Climeworks financing round: $650 million - Company’s sixth financing round closed in April 2022 Previous financing round: around $100 million - Used to show growth in company funding scale Orca plant capacity: 4,000 tons of CO2 per year - Largest operating Climeworks plant in Iceland at the time Orca plant containers: 8 containers - Modular system size for the Iceland facility Time to release CO2 from filter: 1 to 2 hours - How long the filtering step takes before heating and extraction Filter regeneration temperature: around 100°C (200+°F) - Heat required to release CO2 from the filter material CO2 mineralization time in Iceland: within 2 years - Injected CO2 turns into stone in basalt rock Company customers: over 14,000 - Private individuals subscribed to Climeworks’ removal service since the launch of the web shop Scale of early goal: 750,000 containers - Estimated number of 40-foot containers needed to remove 1% of global emissions Global comparison for container throughput: about two weeks of Shanghai port traffic - Used to argue that the physical scale is large but not impossible

Pivotal Quotes: "It’s too late to ask that question." — Jan Wurzbacher: On whether the world should wait to do carbon removal until after stopping fossil fuel emissions "We need something to do for the next 10 to 15 years. It’s like a marathon, but it’s also like a sprint." — Jan Wurzbacher: On the urgency and long-term nature of scaling direct air capture "Between us and achieving that, there are just humans in between. Technology and physics can do it. It’s very easy. You can show it. We just have to do it." — Jan Wurzbacher: On his confidence that climate reversal is technically possible

Implications: The episode argues carbon removal will become a core climate industry, not a niche add-on. For listeners, it highlights why policy, capital, and clean energy buildout must advance together to scale durable CO2 removal.

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About How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can lis...

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