On with Kara Swisher
On with Kara Swisher

Inside the Fight Against Non-Consensual Deepfake Porn

Non-consensual deepfake pornography is on the rise. While celebrities were often the earliest targets, these AI-generated deepfakes are now spreading across communities and schools, and the law and tech platforms are struggling to catch up. Kara speaks with victims’ rights attorney Carrie Goldberg,

Topics Discussed

Episode Summary

Executive Summary: The episode examines the rapid spread of non-consensual deepfake pornography, especially against women and teens, and how platforms, app stores, payment systems, and cloud infrastructure enable it. Guests argue that law, litigation, and education are all lagging, and that meaningful accountability must extend to the companies building, hosting, and monetizing the tools—not just individual abusers.

Main Topics: The scale and normalization of deepfake porn (Priority: 5/5): Carrie Goldberg, Lori Siegel, and V.S. Subramanian describe how deepfake abuse has evolved from targeting celebrities to middle schoolers, with explicit AI imagery becoming easier, more realistic, and more socially normalized. Mr. Deepfakes as an ecosystem, not just a website (Priority: 5/5): Siegel explains that Mr. Deepfakes functioned as a full platform: hosting non-consensual content, forums, training data, premium services, and community discussions that encouraged abuse and monetization. Platform liability, Section 230, and product liability (Priority: 5/5): Goldberg argues that companies like XAI/X should not hide behind Section 230 when the product itself generates and distributes harmful content; she frames nudify tools as defective products with no safe use. Technical evolution and evasion of detection (Priority: 4/5): Subramanian details how face-swapping, diffusion-based generation, APIs, and workaround architectures make detection harder and allow abusers to scale while bypassing guardrails. Legal reform and enforcement gaps (Priority: 4/5): The panel discusses the Take It Down Act, the stalled Defiance Act, state-level reforms, and the limits of enforcement when victims must trigger removal and cannot directly enforce penalties against platforms. Youth harm, education, and school culture (Priority: 4/5): The conversation emphasizes teen-on-teen abuse in schools, the need for digital ethics education, and the danger of criminalizing children without addressing how easily these tools are served to them online. Best-case future: friction, not perfection (Priority: 3/5): The guests’ optimistic outlook is not the elimination of deepfakes but creating enough legal, technical, and cultural friction—through takedowns, lawsuits, criminal penalties, and public pressure—to reduce harm materially.

Key Arguments: Deepfake porn is no longer a niche celebrity problem; it now reaches ordinary teens and school communities, making the harm widespread and culturally embedded. The harm is not merely reputational or theoretical: victims experience shame, humiliation, psychological trauma, and in some cases suicidality. Mr. Deepfakes illustrated that abuse platforms are ecosystems supported by forums, payments, hosting, and training materials, not isolated bad actors. Section 230 should not protect products that generate harmful content themselves; product liability and negligence theories are better suited to these cases. Take It Down-style laws help by forcing faster removals, but they are incomplete because victims still lack strong private enforcement against platforms. Platforms and app stores helped normalize nudify tools by failing to act until laws or scandals forced their hand. Better detection will require human-AI collaboration, because automated detectors are imperfect and can be bypassed by small technical changes. Education in schools is necessary, but it must be paired with platform restrictions and liability, since many children are exposed to these tools before understanding the harm. The strongest long-term solution is a combination of criminal law, civil remedies, international coordination, and pressure on companies that profit from abuse.

Data Points: Age of platform: 2018 launch - Mr. Deepfakes launched in 2018 and became one of the largest deepfake porn sites. Peak traffic: 17 million visits per month - Mr. Deepfakes reportedly reached this traffic level at its peak. Teen exposure survey: 1 in 8 teens - The introduction notes a survey in which one in eight teens personally knew someone targeted by deepfake porn. Teen creation survey sample: roughly 550 U.S. teens - A recent survey cited in the episode measured teen use of nudification tools. Teen creators: over half - More than half of surveyed teens had created at least one image using nudification tools. Teen victimization: a third - A third of surveyed teens reported their image had been created and shared non-consensually. Reported posts during Grok period: 1.8 million posts - Goldberg cited a short period in which women and children were deepfaked on X/Grok. Share of images: 41% - Those 1.8 million posts reportedly represented 41% of all images posted during a nine-day period. Time period: nine-day period - The episode references a concentrated surge of deepfake activity on Grok/X over nine days. Take It Down Act takedown window: 48 hours - Lori Siegel described the law as giving tech companies 48 hours to remove non-consensual abuse content. Deepfake economy estimate: up to $36 million a year - Indicator’s analysis estimated the nudifier economy may be worth this much annually. Global detection platform: free platform - Subramanian helped develop a global online deepfake detection system available to journalists. X age rating: 13 and up - Goldberg noted that X is accessible to users 13 and up, raising concerns about child exposure.

Pivotal Quotes: "there's a wide variety in what different platforms are doing, some doing relatively little, some making every effort to try and get there" — V.S. Subramanian: He cautions against treating all platforms as equally responsible or equally capable of combating deepfakes. "There’s no reasonably safe use for a nudifying product." — Carrie Goldberg: Goldberg argues these tools are inherently dangerous and should be treated as defective products. "over here in reality, we have children who are ending their lives because of deep fake sex torture" — Lori Siegel: Siegel emphasizes the urgency and real-world harm of deepfake abuse, especially for young people.

Implications: The episode argues that deepfake porn is a live safety crisis, not a future risk. Expect more litigation, stricter laws, school-based education, and pressure on platforms to redesign products, remove content faster, and stop monetizing abuse.

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