Introducing "What Goes Up," A New Show From Bloomberg

Episode Summary

Executive Summary: This transcript is a promotional segment introducing Bloomberg podcasts ‘Zero’ and ‘What Goes Up.’ It positions Zero as a climate-focused show featuring notable guests and innovators, and What Goes Up as a guide to global markets that explains complex financial forces with expert commentary, broad asset-class coverage, and a light, conversational tone.

Main Topics: Introduction to Zero podcast (Priority: 5/5): Zero is framed as a climate-change podcast that explores how the world can reach net zero through practical action, not moralizing, featuring both well-known figures and lesser-known innovators. Introduction to What Goes Up podcast (Priority: 5/5): What Goes Up is presented as a new Bloomberg markets podcast designed to demystify financial markets and explain the forces moving them. Markets coverage breadth (Priority: 4/5): The show promises coverage beyond stocks to include bonds, currencies, commodities, central banks, economic data, earnings, and trade. Expert-led discussion format (Priority: 4/5): The hosts emphasize weekly conversations with Bloomberg writers, editors, strategists, and major Wall Street figures to provide insight and context. Accessible and humorous tone (Priority: 3/5): The markets podcast is marketed as informative but entertaining, including occasional dad jokes and analogies to make complex topics easier to understand. Launch and availability (Priority: 3/5): The transcript closes with release timing and platform availability for both podcasts.

Key Arguments: Zero is about climate action and practical solutions, not just discussing climate as a moral crusade. What Goes Up aims to make complicated financial markets understandable for listeners. The markets podcast will cover multiple asset classes and macro drivers, not only equities. Expert guests from Bloomberg and Wall Street will provide analysis and credibility. Humor and analogies will be used to make the content more approachable. Both podcasts are distributed broadly on major podcast platforms.

Data Points: Zero release cadence: Every Thursday - Promotional line for the Zero podcast What Goes Up debut date: April 26th - Launch date stated at the end of the promo Platforms mentioned: Apple Podcasts, Spotify, or wherever you get your podcasts - Availability for both podcast promotions Content scope: Stocks, bonds, currencies, commodities - Asset classes explicitly named for What Goes Up

Pivotal Quotes: "I'm looking at what the world has to do to get to zero, not using climate as a moral crusade." — Akshat Rati: Describing the approach and editorial stance of the Zero podcast "What Goes Up, a new podcast from Bloomberg, will help you break down the ins and outs of the forces driving global markets." — Sarah Ponsek: Introducing the purpose of the markets podcast "If it moves markets, what goes up will be on it." — Promo narrator: Summarizing the scope of the new markets podcast

Implications: Listeners get two Bloomberg shows aimed at making big topics accessible: climate solutions in Zero and market dynamics in What Goes Up. Both are designed to build expertise through expert voices and broad, practical coverage.