Goldman Sachs Exchanges
Goldman Sachs Exchanges

Investing with KKR’s Joe Bae

Investors are facing one of the most challenging backdrops in recent years amid slowing economic growth, rising inflation and geopolitical conflicts. In this special series, Exchanges at Goldman Sachs: Great Investors, we speak with the world’s most respected investors about their investing strategi

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Executive Summary: Joe Bay, co-CEO of KKR, discusses his Goldman Sachs roots, the evolution of private equity, and how KKR’s culture of trust, localization, and long-term relationship building shaped his career and the firm’s global growth. He outlines how macro uncertainty, inflation, geopolitics, and de-globalization are changing investing, while emphasizing resilience, infrastructure, sustainability, diversity, and human networks as enduring advantages.

Main Topics: Career path from Goldman Sachs to KKR: Bay describes how his formative analyst experience at Goldman led him to leave Harvard Business School and join KKR after an intense 1996 interview process, framing that decision as career-defining. KKR’s co-CEO model and leadership culture: He explains why the co-CEO structure works at KKR: decades of trust, friendship, and complementary partnership modeled by founders Henry Kravis and George Roberts, now mirrored by Bay and Scott Nuttall. Private equity’s evolution and KKR’s competitive edge: Bay contrasts today’s trillion-dollar, global, multi-asset alternative investment landscape with the smaller, less crowded industry of the 1990s, arguing KKR stayed ahead by adding capabilities like consulting, capital markets, and macro analysis. Asia expansion and localization strategy: He details KKR’s Asia buildout as a startup-like effort centered on hiring local talent, building local trust, and connecting regional teams to KKR’s global platform. Macro regime, de-globalization, and supply chain resilience: Bay argues the world is entering a more volatile era shaped by inflation, rate hikes, geopolitics, and supply-chain fragmentation, pushing companies toward redundancy, dual sourcing, and resilience rather than full decoupling from China. Investment themes: infrastructure, sustainability, cyber, and life sciences: He identifies durable sectors with inflation protection and long-run tailwinds, especially infrastructure, digital infrastructure, renewables, cybersecurity, and life sciences. Diversity, ESG, and Asian American advocacy: Bay discusses KKR’s evolving DEI efforts, board-level diversity targets, broad recruiting, and his co-founding of The Asian American Foundation (TAF) to combat anti-Asian hate and promote education and representation.

Key Arguments: Long-term relationship-building is central to private equity; capital alone is not enough—firms must be solutions providers to management teams and entrepreneurs. KKR’s co-CEO structure works because it is rooted in trust, friendship, and years of shared experience, unlike most firms where co-CEOs would not make sense. Private equity has become far more competitive and complex, so firms must build differentiated capabilities beyond investing, including consulting, capital markets, macro, and geopolitical expertise. Localization is essential in Asia; KKR’s success came from hiring local investors and integrating them with a global franchise rather than imposing a Western model. Globalization is not simply ending, but supply chains are shifting toward resilience, dual sourcing, and diversification because wage arbitrage with China has narrowed and geopolitical risk has risen. Today’s investment focus is shifting from revenue rebound to margin pressure, pricing power, CPI protection, and businesses with durable demand and inflation resilience. Infrastructure, digital infrastructure, climate transition, and renewables are attractive because they offer inflation protection, yield, and long-duration growth. Diversity must be structural, not symbolic; KKR is changing recruiting, board composition, and portfolio company practices to widen access to talent and leadership. TAF exists because the Asian American community lacked a national anti-hate and advocacy infrastructure comparable to the ADL or NAACP; education about Asian American history is part of the mission. Career success depends more on human relationships, trust, and networks than on technical analysis alone. Missing opportunities can drive strategic change; Bay cites missing Alibaba as a painful lesson that helped motivate KKR to build stronger tech and growth investing capabilities.

Data Points: Years at KKR: 26 years - Bay has spent 26 years at KKR since joining in 1996. KKR team size in Asia at launch: No people, no offices - He described KKR’s Asia business in 2005 as a startup from scratch. Current Asia footprint: 8 offices - KKR’s Asia platform now spans multiple regional offices. Executives on the ground in Asia: Over 350 - KKR’s localized Asia team size today. Expat count in Asia team: Maybe 3 expats - Most of KKR’s Asia team is locally hired. KKR portfolio companies: A little over 200 - Used to describe the private equity portfolio providing real-time data. Companies as creditors: Probably another 1,400 - KKR also lends to a large number of companies, adding to its information flow. Global workforce of portfolio companies: Almost 900,000 people - Scale of employment across KKR portfolio companies. Sustainability investment total: Over $27 billion - KKR’s investments around sustainability themes, especially renewables. Diverse directors added since COVID: Over 100 - KKR added diverse directors to U.S. portfolio companies since the pandemic began. Target for diverse board representation: 30% - KKR wants 30% diverse boards for its controlled companies. Hired vets and spouses over past decade: Around 100,000 - KKR portfolio-wide veterans hiring effort. Junior hires who are women: More than 50% - A milestone in KKR’s junior recruiting cohort. Asian Americans at KKR in the U.S.: Almost 30% - Used to illustrate internal diversity and Asian American representation. Asia launch year: 2005 - KKR began its Asia expansion in 2005. Largest early fund mentioned: $3 billion - KKR’s 1993 fund was described as one of the largest private equity funds at the time. China WTO wage arbitrage: 22 to 1 - Historical wage gap when China entered the WTO, illustrating globalization incentives. Current China wage gap: Around 4x - Shows the narrowing wage advantage versus the U.S./West. TAF founding period: Summer 2020 - The Asian American Foundation was launched during the rise in anti-Asian violence. Publication of sustainability report: Since 2008 - KKR has published a firmwide sustainability report since 2008.

Pivotal Quotes: "the power of trust and friendship at the top" — Joe Bay: Explaining why KKR’s co-CEO model works and how it mirrors the founders’ partnership. "We need to be a solutions provider for our companies that we invest in" — Joe Bay: Describing how private equity firms must add operational and strategic value beyond capital. "the biggest disappointments are sometimes the deals you don't do" — Joe Bay: Reflecting on missed opportunities, including a pre-IPO chance to invest in Alibaba.

Implications: The conversation suggests future winners in private markets will combine local talent, durable relationships, and operational expertise with disciplined focus on resilience, inflation protection, and ESG. It also shows diversity and community advocacy are becoming strategic—not peripheral—assets.

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In each episode of "Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.

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