Episode Summary
Executive Summary: The episode argues that recent international equity outperformance versus the U.S. is likely a cyclical rebalancing rather than a permanent end to U.S. exceptionalism. Emmanuel Kao emphasizes broader global participation, cheaper valuations, policy support abroad, and diversification benefits, while Brad Rogoff stresses that U.S. leadership remains anchored by tech, scale, liquidity, and structural advantages. The key takeaway: investors may be shifting from “sell America” to “buy less America” and hedging concentration risk.
Main Topics: Global equity performance broadens beyond the U.S. (Priority: 5/5): 2025 saw strong global equity gains with Europe, Japan, EM, and the UK outperforming the U.S., while capital flows increasingly moved outside America for the first time in years. Cyclical rebalancing vs structural shift (Priority: 5/5): The hosts debate whether international outperformance marks a durable regime change or simply mean reversion after years of U.S. dominance and expensive valuations. U.S. market concentration and tech dependence (Priority: 5/5): A central concern is that U.S. returns remain highly concentrated in a few mega-cap tech names, making the market less diversified and more fragile than headline returns suggest. International valuation and policy catalysts (Priority: 4/5): Europe, Japan, and emerging markets are presented as benefiting from low valuations, improved earnings revisions, fiscal support, and stronger growth prospects. AI and the limits of the dot-com analogy (Priority: 4/5): Both speakers agree AI remains important, but they differ on whether current spending and concentration resemble a bubble; capital spending, margins, and cash flow are used to argue today is different from the dot-com era. FX, geopolitics, and portfolio hedging (Priority: 4/5): Dollar weakness, FX volatility, America-first policy shifts, and geopolitical fragmentation are cited as reasons investors may prefer international equities as a hedge rather than a full U.S. replacement. Diversification over abandonment of the U.S. (Priority: 5/5): The discussion concludes that investors are not necessarily exiting the U.S.; they are reducing concentration and building exposure to other regions and commodity-linked assets.
Key Arguments: 2025 was unusually broad-based: multiple non-U.S. regions outperformed the U.S., and global equity flows shifted outside the U.S. for the first time in years. International outperformance was largely valuation-driven, while U.S. gains came mainly from earnings, especially tech; this supports the idea of a cyclical catch-up rather than a structural regime change. The U.S. remains dominant because of scale, liquidity, retail participation, and a developed capital market system, making a true “sell America” trade unlikely. U.S. equity returns are highly concentrated in mega-cap technology; stripping out the Magnificent 7 would make the S&P 500 look much flatter relative to Europe over the last five years. Passive investing amplifies the risk of concentration in the U.S., while international markets are more diversified and therefore potentially easier for active managers to navigate. Europe’s outlook is improving due to policy changes, narrowing growth differentials with the U.S., and rising earnings revisions after years of stagnation. Japan and emerging markets have specific catalysts: pro-fiscal policy in Japan and stronger earnings/growth in EM, with China rebounding sharply from previously depressed sentiment. FX matters more for international allocations because a weaker dollar boosts returns for U.S. investors, but volatility can cut both ways. AI is becoming more global, with Asia emerging in components and infrastructure, so the theme is no longer purely U.S.-centric. The biggest risk to international equities is a U.S. recession, which would likely hit global markets broadly and could restore the U.S. as a safe haven. The real framing is not U.S. versus rest of world, but concentration versus diversification; international exposure acts as a hedge against U.S. market dominance.
Data Points: MSCI World Index return in 2025: Up more than 20% - Used to illustrate a strong global equity year and broad market gains Years of global outperformance vs U.S. since GFC: Only 2 years where more than half of global markets outperformed the U.S. - Supports the argument that 2025 was likely a catch-up phase rather than a new regime U.S. share of global equity market cap: More than two-thirds - Explains why it is difficult for investors to fully exit the U.S. market Retail share of U.S. household financial assets in equities: Almost 70% - Supports the point that domestic shareholder support is unusually strong in the U.S. Europe valuation: Around 15x earnings - Presented as inexpensive relative to the U.S. despite weaker earnings momentum European valuation discount: 30–40% discount - Referenced as a growth- and sector-adjusted case for relative cheapness versus the U.S. EM and China valuation discount to U.S.: 40% discount - Used to highlight relative value in emerging markets and China EM EPS growth outlook: 15%–20% EPS growth over the next two years - Given as a reason for EM equity attractiveness U.S. equity market share of GDP: About 240% - Used to argue U.S. markets are much larger and more mature than most other regions S&P 500 performance: Still up more than 20% - Used to argue that despite underperformance versus international markets, U.S. equities have still delivered strong absolute returns Tech margin outlook: Consensus expects tech margins to rise from 27% to about 29% in Q4 - Supports the view that tech earnings fundamentals remain strong Hyperscaler CapEx as a share of sales: Around 25% - Used to compare current AI spending with dot-com era excesses Dot-com era telecom CapEx as a share of sales: Around 40% - Serves as a contrast showing today’s AI investment is less extreme AI/tech concentration benchmark: Magnificent 7 dominates S&P 500 returns - Referenced to show U.S. market concentration risk
Pivotal Quotes: "I think the Sell America idea, I just think it's overblown." — Emmanuel Kao: Argues that investors are not abandoning the U.S., but rotating and hedging "If you strip out the Max 7 stock for SP 500, the index will be basically flat compared to Europe over the past five years." — Emmanuel Kao: Highlights how concentrated U.S. equity returns have become "The debate isn't necessarily US versus the rest of the world. It's concentration versus diversification potentially." — Brad Rogoff: Frames the discussion around portfolio construction rather than regional allocation alone
Implications: Investors may increasingly treat international equities as a diversification hedge, not a full U.S. substitute. The likely path is broader allocation, more active risk management, and less dependence on a narrow set of U.S. mega-cap stocks.
From the Transcript
Assets are invested in equities. No other country has such a strong domestic shareholding base. The U.S. equity market has become the economy and the wealth effect is a key driver of consumer behavior right now. We talked about that in the last episode, actually, of the flip side. So I think the Sell America idea, I just think it's overblown. And even though US equities have lagged in the past year, look, the SP is still up more than 20%. I think people are okay with that. What we're seeing is not investors abandoning the U.S., but maybe trimming extreme constant. And rebuilding hedges elsewhere to an extent. Well, Brad, I think what you are saying is true, but US exceptionalism is first and foremost due to tech. If you strip out the Max 7 stock for SP 500, the index will be basically flat compared to Europe over the past five years. And index return has been highly concentrated, as you know, which means the index is overly dependent on a few megacap stocks, something more investors are getting uncomfortable with based on our recent interaction with clients. And again,
And rebuilding hedges elsewhere to an extent. Well, Brad, I think what you are saying is true, but US exceptionalism is first and foremost due to tech. If you strip out the Max 7 stock for SP 500, the index will be basically flat compared to Europe over the past five years. And index return has been highly concentrated, as you know, which means the index is overly dependent on a few megacap stocks, something more investors are getting uncomfortable with based on our recent interaction with clients. And again, This is what the recent price action is showing up again this year with tech having a tough start to the year. So you're really pushing back more on how narrow things are in terms of returns, but not the actual returns. Am I taking that right? Well, yes, I think the rest of the world indices are far more diversified and maybe somewhat easier to invest in for active manager. I don't think anyone is finding this market easy, by the way. But I think for active manager, position through a much more diverse market is somewhat easier.
Lipstick was launched. And in November, when investors were starting to worry about open AI and circular funding, international equities fell less than the US. So maybe the rest of the world, Europe are high beta to the upside and becoming almost low beta to the downside now. Well, I don't know. If that's the risk, then I'm not sure how much diversification helps. But I do think you have a general point that is worth keeping in mind. And that's that the debate isn't necessarily US versus the rest of the world. It's concentration versus diversification potentially. And I still think U.S. exceptionalism isn't broken, but maybe it's a bit narrower than it looks. For many investors, international equities aren't a replacement for the U.S. They're a hedge against how dominant it has actually become. Well, thanks, Emmanuel, for coming on and covering the entire globe of equities with me today. To learn more, clients of the Investment Bank can explore our equity view in depth with our latest reports, including our European equity strategy outlook for 2026 and Buy Sell American. Don't forget to subscribe so you never miss out.
About The Flip Side
This podcast series features a lively debate between two of Barclays’ Research analysts taking opposing viewpoints on timely topics of importance to economies and businesses around the globe. By hearing arguments and insights on both sides, we hope you will come away with a greater understanding of the economic implications of sometimes polarizing issues. For more insights from our experts: https://www.ib.barclays Important content disclosures: https://www.ib.barclays/disclosures/important-co...