On with Kara Swisher
On with Kara Swisher

Jake Tapper on Trust, Trump and CNN

When political spectacles abound, how can the media focus on the substance and avoid the clickbait? And is there a market left for nonpartisan cable news? Chief Washington Correspondent and Anchor of The Lead Jake Tapper joins us to discuss these questions, and his new book, All the Demons Are Here,

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Jake Tapper Guest

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Episode Summary

Executive Summary: The episode centers on Jake Tapper’s new novel and uses it to examine recurring American themes: media sensationalism, government distrust, charismatic demagogues, and the blurring line between spectacle and journalism. Tapper discusses how the 1970s, Watergate, Murdoch-era tabloids, and figures like Evil Knievel and Trump echo today’s politics and media ecosystem, while also defending CNN’s Trump coverage and his approach to nonpartisan journalism.

Main Topics: Tapper’s novel and its historical setting (Priority: 5/5): The conversation begins with All the Demons Are Here, the third Charlie Martyr novel. Tapper explains the Shakespeare-derived title, the 1970s setting, and how the book uses fiction to explore American distrust and cultural rot. Murdoch, tabloids, and the cheapening of media (Priority: 5/5): Tapper and the hosts discuss Rupert Murdoch as inspiration for the fictional Lion family. They focus on the rise of tabloids, sensational stories, and the tradeoff between audience appeal and journalistic ethics. Watergate, Vietnam, and the roots of modern distrust (Priority: 5/5): The interview links Watergate, the Pentagon Papers, and post-Vietnam disillusionment to the current era of conspiracy thinking, skepticism toward government, and political anger. Evil Knievel, charisma, and followers (Priority: 4/5): Tapper explains Evil Knievel as a showman and precursor to Trump-style celebrity politics, using him to explore why followers attach themselves to charismatic figures and how mobs form around them. Trump, spectacle, and CNN’s coverage choices (Priority: 5/5): A major segment covers Tapper’s reaction to Trump’s post-indictment public appearance and the broader challenge of covering a candidate who turns every moment into political theater. CNN’s identity and the role of nonpartisan journalism (Priority: 5/5): Tapper defends CNN’s mission as non-ideological journalism, discusses the fallout from Chris Licht’s tenure, and argues that audiences still want truthful, nonpartisan reporting even amid cable-news partisanship. Blue Sky, future media, and Tapper’s public persona (Priority: 3/5): The hosts ask about Tapper’s energetic Blue Sky presence and whether journalism will migrate away from cable toward social platforms and streaming in the future.

Key Arguments: Tapper argues that the 1970s were a formative era for today’s distrust because Watergate, Vietnam, and the rise of tabloid media changed how Americans viewed institutions. He suggests Murdoch-style sensationalism did not invent public curiosity, but it amplified and weaponized it with fabricated or exaggerated stories. He contends that journalism often involves educated bluffing, but the ethical line is whether outlets print the bluff or use it to uncover facts. Tapper says the central danger in leadership is surrounding oneself with yes-people, which causes self-destruction; he calls this the “Jar Binks theory.” He frames Evil Knievel as a quintessential American showman and a precursor to Trump because both commanded public attention through spectacle. He argues Trump should be covered because he is the leading Republican nominee, but coverage must avoid amplifying trivial spectacle that adds no news value. Tapper maintains CNN should remain a nonpartisan news organization rather than become an entertainment-driven ideological outlet. He believes there is still a viable audience for nonpartisan, fact-based journalism, even if many people prefer partisan media in the short term.

Data Points: Book count: 6th book - Tapper says this is his sixth book and the third in the Charlie Martyr series. Series installment: 3rd in the series - All the Demons Are Here is described as the third Charlie Martyr novel. CNN on-air workload: 2 hours every weekday - Introduced as chief Washington correspondent who carries two hours daily on CNN. Additional television workload: 10 hours of television - The hosts note he does 10 hours of TV in addition to writing. Newsletter platform: Substack - Tapper is said to do a newsletter on Substack. Audience size on Blue Sky: under 200,000 people - Tapper describes Blue Sky as a small, relatively friendly community. Trump town hall context: New Hampshire Republicans and Republican-leaning independents - Tapper explains the audience selection process for the CNN town hall. Biden gaffe feature: 50 entries - Tapper says he had to stop his ‘O That Joe’ feature at number 50 when Biden was elected. Republican defectors on Nixon impeachment: 1 GOP Judiciary Committee member - Tapper cites Larry Hogan Sr. as the only other Republican on the House Judiciary Committee to vote for impeachment articles against Nixon. Book publication date: July 11 - The novel is said to be out on July 11. Trump family indictment case: classified documents case - Tapper discusses Trump’s post-arraignment behavior in the classified documents case.

Pivotal Quotes: "The people love it." — Jake Tapper: Explaining the Murdoch/tabloid logic that sensational stories attract readers even when they’re misleading. "We have to cover him. We can’t ignore him. We can’t pretend he’s not there." — Jake Tapper: On why journalists must continue covering Donald Trump despite the spectacle he creates. "The North Star here at CNN has always been the journalism." — Jake Tapper: Describing CNN’s mission and his view that the network should not become a partisan entertainment outlet.

Implications: The episode underscores that modern media still wrestles with the same forces Tapper writes about: spectacle, distrust, and audience incentives. For journalists, the challenge is to cover Trump-era politics honestly without becoming part of the show.

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