The Meb Faber Show
The Meb Faber Show

Joseph Moore: How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn’t) | #639

My guest today is Joseph Moore, a historian and former professor who spent over a decade in the archives studying 300 years of American financial advice, which he explains in his new book, How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn’t). In today’s episo

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Executive Summary: The conversation explores Joseph Moore’s history-driven thesis that modern investors misunderstand money, real estate, stocks, and crypto because they project today’s rules onto radically different past regimes. The key lesson: financial advice only makes sense in historical context, and the best path for most people is solving others’ problems, taking prudent risks, and using assets as tools to meet life goals—not to chase benchmarks.

Main Topics: Money as a shifting historical institution (Priority: 5/5): Moore explains that American money has changed dramatically over time, from self-issued banknotes and local currencies to greenbacks and fiat. He argues that people historically avoided holding cash because it could become worthless, making spending into tangible assets the rational default. Crypto and stablecoins through a historical lens (Priority: 4/5): He compares crypto to older monetary experiments, arguing Bitcoin is less the final form of money than an early proof of concept. The likely durable outcome, in his view, is stablecoins backed by U.S. Treasuries, which would revive the dollar’s global role. Real estate as leverage, not guaranteed appreciation (Priority: 5/5): Moore says real estate has long been the main entry point to middle-class wealth because it lets ordinary people borrow against a durable asset, but he rejects the modern belief that it always rises. He frames it as a business, not a passive investment. Stocks, bonds, and changing market regimes (Priority: 5/5): The discussion challenges the idea that stocks always beat bonds. Moore argues that before the 20th century, bonds often outperformed, and modern stock-market norms are a product of inflation, taxes, and the rise of passive investing. The cost-benefit of trying to beat the market (Priority: 5/5): Moore argues that while beating the market is possible, it is usually not worth the time, stress, or opportunity cost for most investors. He emphasizes that investors should aim to beat inflation and taxes, and to meet personal life goals. Financial advice as personal and behavioral (Priority: 4/5): Both speakers stress that the best financial outcomes often come from solving other people’s problems, moving toward opportunity, marrying well, and building systems that force saving. They also highlight the importance of optimism and practical learning. History’s lessons on wealth-building and humility (Priority: 4/5): Moore shares anecdotes from his own real-estate ventures, day-trading experiments, and a self-made cryptocurrency to show how misleading net worth and market narratives can be. He uses these stories to underscore the value of historical humility.

Key Arguments: Historical context matters: financial rules change over time, so modern investors should not assume today’s market behavior is timeless. In the 19th century, holding cash was dangerous because currencies were often issuer-specific and could go to zero; thus, people were advised to convert money into tangible assets quickly. Crypto is not unprecedented; its most likely useful future resembles stable value transfer systems rather than speculative Bitcoin maximalism. Real estate historically built modest fortunes through leverage and forced saving, but it was not a universal appreciation machine. Most people do not need to beat the market; the relevant benchmark is whether investments help them achieve life goals after inflation and taxes. Beating the market is possible, but the payoff for average investors is usually too small relative to the time and skill required. The stock market used to be mostly dividend-driven; today it is far more price-appreciation driven, which changes how investors should think about returns. Diversification and passive finance are modern conveniences; earlier investors often had to be business-like and hands-on with assets. The best wealth strategy is often value creation—solving someone else’s problem—rather than optimizing around personal frugality alone. Optimism, mobility, and family structure remain major predictors of financial success across eras.

Data Points: American residential home prices: Same inflation-adjusted price in the 1990s as in the 1890s in many cities - Used to argue that real estate did not historically always appreciate Share of U.S. fortunes made in real estate: 0 of the 100 largest U.S. fortunes - Claim cited to challenge the idea that real estate is the main route to extreme wealth Ownership concentration in stocks: About 1% of people owned stocks 120 years ago - Illustrates how inaccessible public equities were historically Inflation in the 1910s: 0% to 8%, 18%, 17%, 15%, 15% over five years - Described as the shock that shifted investors toward stocks Dividend share of total stock returns: 96% from the George Washington administration until Michael Jackson’s Thriller era - Shows how stock returns used to come mostly from dividends rather than price gains Current S&P 500 dividend yield: 1.06% - Presented as an all-time low, underscoring how modern stock returns differ from historical ones Historical U.S. inflation norm since 1971: No country has averaged 2% inflation or less since 1971 - Used to argue modern investors live in a persistently inflationary world Median real-estate leverage: 95 cents on the dollar - Illustrates why housing is such a powerful wealth-building tool for ordinary families Average performance edge for large managers: About 0.5% - He says managers with $600 million or more tend to beat the market by about half a percent Potential gain from active management for median investor: $300–$500 per year - Estimated benefit for an average 401(k) if one applied hedge-fund-like effort Time spent on a Kramer shorting experiment: About 3 months - He watched Mad Money closely to test an academic effect on stock returns Real estate portfolio size achieved: 40+ pieces of real estate - Outcome of his hands-on investment experimentation Net worth from real estate: Millionaire, then two, then three - Describes progression after building a leveraged real-estate portfolio Dividends in stock returns today: Below 1% on the S&P 500 - Used to highlight the decline of income-oriented equity returns Adult financial learning exposure in schools: One in three Americans used to change their dreams every year; today it is one in 13 - Used to argue for more mobility and opportunity-seeking; half of the current moves are retiree relocations

Pivotal Quotes: "“Never save money. Like, get it out of your hands as fast as you can.”" — Joseph Moore: Citing a grandfather’s advice in an era when currencies could vanish "“Real estate is a great way to build a modest fortune. It is not the way to build a great fortune.”" — Joseph Moore: Summarizing his view of property as a leverage and middle-class wealth tool "“You could beat the market. But why in the world would you want to?”" — Joseph Moore: Explaining that the time and effort to outperform usually aren’t worth it for average investors

Implications: Listeners should treat money as a historical tool, not a timeless constant. For most people, the best strategy is to solve real problems, use leverage carefully, save automatically, and focus on life outcomes rather than benchmark-chasing or speculative narratives.

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About The Meb Faber Show

Ready to grow your wealth through smarter investing decisions? With The Meb Faber Show, bestselling author, entrepreneur, and investment fund manager, Meb Faber, brings you insights on today’s markets and the art of investing. Featuring some of the top investment professionals in the world as his guests, Meb will help you interpret global equity, bond, and commodity markets just like the pros. Whether it’s smart beta, trend following, value investing, or any other timely market topic, each week you’ll hear real market wisdom from the smartest minds in investing today. Better investing starts here. For more information on Meb, please visit MebFaber.com. For more on Cambria Investment Management, visit CambriaInvestments.com.

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