Unchained
Unchained

Meltem Demirors and Jill Carlson on the Sh*tcoin Waterfall - Ep.74

In this hilarious skeptics' episode, Meltem Demirors, chief strategy officer of CoinShares, and Jill Carlson, an independent consultant, explain why they think crypto needs fewer moral arguments and more empirical evidence, and how there's too much focus on financial engineering, but not e

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Meltem Demirs Guest

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Episode Summary

Executive Summary: Laura Shin’s skeptics episode features Meltem Demirs and Jill Carlson arguing that crypto’s biggest failure is that it has produced speculation and wealth extraction far faster than real user adoption. They criticize ICO valuation excesses, opaque token distribution, weak evidence for product-market fit, and the industry’s habit of making moral claims instead of empirical ones, while still identifying legitimate use cases like store of value in distressed economies and some promise in securities tokenization.

Main Topics: Speculation vs. real adoption (Priority: 5/5): Both guests argue crypto has largely failed to move beyond speculation into meaningful end-user usage, with dApps and even Bitcoin adoption still limited relative to the hype and capital raised. ICO excesses and the 'coin waterfall' (Priority: 5/5): Meltem describes a capital-raising pattern where insiders buy in early at deep discounts and retail investors are left holding bags after liquidity events and post-ICO dumps. Macro environment and liquidity-driven bubbles (Priority: 4/5): They connect crypto’s froth to broader market conditions: central bank liquidity, yield-seeking behavior, overvalued markets, and the broader risk appetite of the era. Store of value use case in troubled economies (Priority: 4/5): Jill highlights real-world Bitcoin use in countries facing capital controls and hyperinflation, especially Venezuela, as the clearest present-day utility case. Communication, trust, and community building (Priority: 5/5): The guests argue crypto needs better language, UX, and community-focused messaging to win hearts and minds, rather than relying on jargon and ideological framing. Crypto economics, mechanism design, and tokenomics (Priority: 4/5): They debate whether 'crypto economics' is new; Meltem sees much of it as old financial engineering, while Jill frames it as a new venue for experimenting with mechanism design. Security tokens and future infrastructure (Priority: 3/5): Jill makes a case that tokenized securities could modernize Wall Street infrastructure, while Meltem is skeptical that they are fundamentally innovative beyond added liquidity.

Key Arguments: Crypto has almost no evidence of broad adoption outside speculation; product-market fit remains weak for most protocols and dApps. ICO fundraises often have absurd valuations and structures that benefit insiders and harm retail participants. The industry’s biggest weakness is its reliance on moral rhetoric about decentralization and democratization instead of data-backed claims. Macro conditions—especially abundant liquidity and yield hunger—have amplified crypto bubbles. Bitcoin has a credible store-of-value role in countries with hyperinflation or capital controls, but adoption is still limited and requires on-the-ground education. The crypto space must improve UX and language; if outsiders cannot understand the product, adoption will stall. Token distribution and fundraising practices should be studied empirically, using hypotheses and evidence rather than hype and conference platitudes. Security tokens may create more efficient, tradable financial infrastructure, but they are not especially revolutionary and may mostly serve accredited investors.

Data Points: Ethereum and Bitcoin retracement: 70%+ - Jill notes that despite a major drawdown, token valuations still look extreme relative to actual product-market fit. EOS fundraise: $4 billion - Cited as an example of an excessive ICO structure and valuation. Telegram fundraise: $1.7 billion - Used to illustrate outsized ICO fundraising levels. Pre-ICO fundraising: $5–10 million - Meltem describes early discounted rounds before large public token sales. Token markups across rounds: 10x to 100x - Meltem says tokens are often repriced dramatically between early and later fundraising stages. ICO token trading velocity: 80% within first 7 days - Meltem says that in her review of 30 ICOs, most tokens bought in the offering were traded quickly after issuance. Number of ICOs analyzed: 30 - Meltem references a review of 30 ICOs over the prior three months. Daily active users: 20,000 - Jill cites AirTM’s verified daily active users in Venezuela as encouraging evidence of real usage. Smart contracts raised: $10 billion - Sponsor read mentions this figure to emphasize the scale of smart contract deployment and fundraising. Smart contracts compromised: $300 million - Sponsor read claims this amount has already been hacked or compromised.

Pivotal Quotes: "the biggest problems are focused really on moving beyond speculation into actual utilization" — Meltem Demirs: Opening critique of the sector’s failure to achieve meaningful adoption. "we need to stop using moral arguments and start using empirical evidence and data-driven arguments" — Meltem Demirs: Core thesis on how crypto should justify itself to the outside world. "the valuations are just insane for the level of product market fit that we have with any of this" — Jill Carlson: Argument that market prices are disconnected from actual usage and utility.

Implications: The episode suggests crypto’s next phase must prioritize real users, better evidence, and clearer communication. If it does not, the sector risks remaining a speculative, insider-driven market rather than a durable technological and financial innovation.

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