Catalyst with Shayle Kann
Catalyst with Shayle Kann

More 2023 trends: EVs, onshoring, and the three ages of decarbonization

Come watch a live episode of The Carbon Copy! Canary Media and Post Script Media are hosting a live event at Greentown Labs in Somerville, Massachusetts on April 6 with some very special guests. Get your tickets today. We had so much to cover in Nat Bullard’s monster climate trends deck that we’re b

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Nat Bullard Guest

Topics Discussed

Episode Summary

Executive Summary: Nat Bullard and Shail Khan dissect major decarbonization trends: EVs are the only growth segment in a shrinking global car market, supply chains are increasingly being reshored around climate tech, mega-projects often face severe cost overruns, and decarbonization has evolved through three stages—renewables, energy transition, and net zero—each more ambitious and system-wide than the last.

Main Topics: EVs as the only growth engine in a declining auto market (Priority: 5/5): Bullard explains that global passenger car sales peaked years ago and have fallen meaningfully since, while EVs continue to expand and now account for essentially all automotive growth. The conversation frames electrification as both a market opportunity and a strategic necessity for automakers. Four distinct EV markets: cars, two-wheelers, buses, and commercial vehicles (Priority: 5/5): The discussion broadens beyond passenger cars to show that electrification is progressing at very different rates across vehicle classes. Two-wheelers and buses are electrifying much faster than light commercial vehicles, with China driving much of the momentum. Onshoring, reshoring, and nearshoring in climate-tech supply chains (Priority: 4/5): The speakers examine how COVID, geopolitics, and the IRA accelerated corporate attention to domestic and regional manufacturing. They debate whether this is a temporary policy-driven wave or a lasting shift toward more diversified, localized supply chains. Mega-projects vs modular technologies (Priority: 4/5): Bullard contrasts the frequent cost overruns of huge infrastructure projects like nuclear and hydro with the much better cost performance of modular technologies like solar and transmission. The segment argues that manufacturable, repeatable systems are easier to deploy predictably. Brownfield coal sites as valuable infrastructure assets (Priority: 3/5): The conversation highlights retired coal plants as promising sites for data centers, batteries, and potentially small modular reactors because they already have interconnection, water, and land. Reusing them shortens development timelines and leverages existing infrastructure. Three ages of decarbonization (Priority: 5/5): Bullard outlines a progression from renewable energy (policy-driven, technology-specific), to energy transition (strategy/ESG-driven, broader scope), to net zero (whole-enterprise transformation across emissions and business operations). Net zero as the hardest and most comprehensive phase (Priority: 5/5): The final theme emphasizes that net zero is far more difficult than earlier climate phases because it affects nearly every activity and requires long-term corporate commitment despite limited board-level climate expertise.

Key Arguments: Global passenger vehicle sales appear to have peaked around 2017 and declined substantially since then, with COVID worsening but not causing the trend; EVs are the only major growth segment left. Automakers are responding because EVs are a growth platform inside a shrinking market, making electrification a competitive necessity rather than just a regulatory response. Two-wheelers and buses are electrifying much faster than passenger cars, especially in China, where structural and infrastructure conditions have enabled rapid adoption. The bus segment shows that electrification can be highly compelling locally due to air quality, noise, and operational benefits, despite major upfront grid and charging infrastructure needs. Commercial and heavy-duty electrification is emerging, but likely will remain less penetrated than cars, two-wheelers, or buses in the near term because fleet duty cycles and charging constraints are harder. Mentions of onshoring/reshoring/nearshoring in earnings calls surged after 2020, reflecting a real shift in corporate strategy and policy alignment around supply chain resilience. Climate-tech manufacturing is likely to keep moving further up and down the value chain in the U.S., especially in batteries and solar, but the economic tradeoffs include higher costs and potentially inflationary pressures. Large projects systematically overrun budgets more often than modular ones; smaller, standardized, manufacturable technologies tend to have lower cost overruns and faster build times. Coal plant sites should be treated as potentially valuable assets, not merely liabilities, because they can host batteries, data centers, and other new loads or generation. Decarbonization has matured through three overlapping eras, each broader and harder than the last: renewables, energy transition, and net zero. Net zero is uniquely hard because it leaves no part of the business untouched and requires deep operational change long after the original commitment is made. Corporate climate commitments are often made by senior leaders near retirement, while execution and consequences fall to younger and later management layers who may have little climate expertise. Boardrooms still have limited climate expertise, which may constrain how quickly net zero commitments can be operationalized at scale.

Data Points: Peak global car sales: about 85 million - Bullard says trailing 12-month global car sales peaked around this level roughly six years before the episode. Recent global car sales: below 70 million - Passenger car sales had declined to below this level as of the third quarter of last year, on a trailing 12-month basis. Electric vehicles sold last year: 10.6 million - Bullard cites this figure, including plug-in hybrids, as the annual EV sales volume. ICE vehicle decline: from about 84-85 million to under 60 million - Separating out EVs shows internal combustion vehicle sales fell sharply over six years. Global two-wheeler EV sales: 32-33 million - Electric two-wheelers vastly outnumber EV cars in annual sales. Electric bus sales: about 400,000 - Approximate annual global sales of electric buses. Electric commercial vehicle sales: about 400,000 - Approximate annual sales of smaller electric commercial vehicles. EV share of car market: about 13% - Bullard references EV penetration in new car sales. EV share of scooter/two-wheeler market: 39% - New electric two-wheelers are close to two-fifths of sales. EV share of bus market: almost 50% - Electric buses are near half of new bus sales. EV share of commercial vehicle market: under 4% - Commercial vehicle electrification is still very early. Electric passenger vehicles on road: 27 million - Estimated global stock of electric passenger vehicles. Electric two-wheelers on road: 287 million - Estimated global stock of electric two-wheelers. Electric buses and commercial vehicles on road: fewer than 1 million - Combined stock is still tiny relative to cars and two-wheelers. Mentions of onshoring/reshoring/nearshoring in Q1 2020: 12-15 mentions - Bloomberg call data show very low early-pandemic attention. Mentions of onshoring/reshoring/nearshoring by Q2 2020: about 125 mentions - The topic surged rapidly after COVID disruptions. Mentions by Q2 of last year: more than 175 mentions - Interest continued rising, mostly around onshoring. U.S. EV value-chain announcements last year: about $70 billion - Bullard says this was only the beginning of a much larger wave. Nuclear mean cost overrun: 120% - Ben F. Flyvbjerg data cited for major nuclear projects. Share of nuclear projects with 50%+ overrun: 55% - More than half of nuclear projects exceed this threshold. Hydro dam mean cost overrun: 75% - Large hydro projects also tend to overshoot budgets significantly. Big oil and gas project mean cost overrun: 34% - Large fossil infrastructure projects are also prone to overruns. Mining mean cost overrun: 27% - Mining projects show substantial but lower overruns than nuclear or hydro. Wind power mean cost overrun: 13% - Wind projects perform better than mega-project categories. Transmission mean cost overrun: 8% - Transmission is more predictable than large generation mega-projects. Solar power mean cost overrun: 1% - Solar is cited as the most predictable major infrastructure category. Solar projects with 50%+ overrun: 2% - Very few solar projects exceed this level of cost growth.

Pivotal Quotes: "Net zero is like so much harder to do than everything else that has come before, and it leaves nothing unaffected." — Nat Bullard: Bullard summarizes why net zero is fundamentally more difficult than prior decarbonization phases. "More than 100% of the auto industry's growth is coming from electric vehicles." — Nat Bullard: He explains why automakers view EVs as the core growth opportunity despite a shrinking overall market. "The smaller and more distributed in this case is better." — Nat Bullard: Bullard contrasts modular technologies like solar with large mega-projects that overrun costs.

Implications: Listeners should expect decarbonization to shift from niche clean-energy deployment to full-system restructuring. Winners will likely be firms that master EVs, localized manufacturing, modular deployment, and brownfield reuse while managing the tougher, longer path to net zero.

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