Catalyst with Shayle Kann
Catalyst with Shayle Kann

More 2024 trends: ESG, carbon certifications, curtailment, and AI

There was so much to talk about in Nat Bullard’s 200-page slide deck on 2024’s biggest decarbonization trends that we broke the conversation into two parts. For the first half of our conversation with Nat, listen here. Nat has worked as an analyst and writer in climate tech for two decades and was B

Topics Discussed

Episode Summary

Executive Summary: Nat Bullard’s decarbonization deck shows a climate-tech market shifting under politics, incentives, and physical constraints: ESG is becoming less legible in the U.S. while still large globally, hydropower and renewables face growing variability and curtailment, coal additions persist, and AI is accelerating electricity demand just as data-center efficiency plateaus. The throughline is that markets are adapting unevenly to decarbonization realities.

Main Topics: ESG as the new U.S. political third rail (Priority: 5/5): Corporate ESG reporting has become less transparent and less promotional in the U.S., with fewer summaries, data tables, and press releases. Fund flows into U.S. sustainable funds have turned negative, while BlackRock’s Larry Fink has largely shifted away from ESG language. Regional split in sustainable finance (Priority: 4/5): The U.S. backlash contrasts with Europe’s continued dominance in sustainable assets and fund counts. The data suggests ESG politicization is mainly a U.S. capital-markets phenomenon rather than a global one. Hydropower volatility and power-system fragility (Priority: 5/5): Hydropower capacity factors are declining across major markets like Brazil, Canada, and the EU, highlighting climate and weather risk to a resource that is foundational for zero-carbon electricity and grid stability. Coal additions and the persistence of thermal power (Priority: 4/5): Global coal additions have fallen from earlier peaks but remain significant, especially in China, India, and Southeast Asia. These choices are highly policy-driven and still shape emissions trajectories. Curtailment and the challenge of cheap excess power (Priority: 5/5): California’s rising solar curtailment illustrates the mismatch between renewable buildout, transmission, storage economics, and demand patterns. The conversation emphasizes the need for new industrial uses that can exploit very low-cost, intermittent power. Carbon certification fragmentation (Priority: 3/5): The voluntary carbon market has proliferated standards rather than consolidated around a few robust ones, signaling a fragmented and potentially inefficient market structure. AI-driven load growth and data-center power demand (Priority: 5/5): AI mentions in corporate communications have exploded, and data-center efficiency gains have plateaued. The next challenge is not just computational adoption, but the energy and infrastructure burden it creates.

Key Arguments: ESG reporting is still being produced, but U.S. companies are making it harder to read and less central by reducing tables, summaries, and press releases. Negative fund flows into U.S. sustainable funds show real capital retreat, not just valuation effects. BlackRock’s messaging reflects market and political pressure: ESG disappears from the 2023 letter, while climate remains more defensible than ESG as a term. ESG backlash is mainly U.S.-centric; Europe dominates sustainable assets and fund count, so the global market is following a different path. Hydropower is not a fixed, reliable backdrop; its capacity factor is increasingly exposed to drought, precipitation variability, and climate change. Coal capacity additions are still large enough to materially affect emissions, even if far below 2015 levels. Curtailment is a sign of grid and market misalignment, and solving it requires either better storage, transmission, or entirely new low-capex uses of electricity. Carbon certification standards have proliferated to a degree that suggests fragmentation rather than market maturity. First Solar is an exceptional case in solar manufacturing: a differentiated technology that survived industry consolidation and benefited disproportionately from the IRA. AI is likely to intensify electricity demand growth after a period of efficiency improvements, making grid planning a major challenge again.

Data Points: Average sustainability report length (2021): 70 pages - U.S. company sustainability reports in 2021 Average sustainability report length (2023): 82 pages - U.S. company sustainability reports in 2023 Report length range: 11 to 262 pages - Spread across sustainability reports Reports with ESG data table: 76% to 54% - Decline from earlier period to latest measured year Reports with press release: 76% to 50% - Decline in accompanying communication around sustainability reports Reports with summary/highlights version: 20% - Share of sustainability reports with a summary or highlights section Timing of report publication: 28% in April; about 75% between April and June - Sustainability reports are clustered later in the year than annual reports U.S. sustainable fund flows (late 2021): More than $20 billion inflow per quarter - Peak inflows into U.S. sustainable funds U.S. sustainable fund flows (2023): Negative for five consecutive quarters - Outflows from U.S. sustainable funds U.S. sustainable fund flows (end of 2022): Negative $6 billion - Quarterly net flows into U.S. sustainable funds U.S. sustainable fund flows (end of 2023): Negative $5 billion - Quarterly net flows into U.S. sustainable funds Larry Fink mentions of sustainability and climate (2020): Almost 50 mentions - BlackRock annual letter Larry Fink mentions of ESG (2016): A lot relative to later years - BlackRock annual letter analysis Larry Fink mentions of ESG (2023): 0 - ESG does not appear in the 2023 letter European sustainable fund flows (Q4): $3.3 billion positive - Europe’s sustainable fund flows in the fourth quarter Share of global sustainable AUM in Europe: 84% of almost $3 trillion - Europe dominates sustainable assets under management Share of global sustainable AUM in U.S.: 11% - U.S. share of sustainable assets under management Share of sustainable funds in Europe: 73% of almost 7,500 funds - Europe’s share of global sustainable funds Share of sustainable funds in U.S.: 9% - U.S. share of global sustainable funds Brazil hydro capacity factor (early 2010s): Almost 60% - Historical hydro output utilization Brazil hydro capacity factor (2021): Below 40% - Decline in hydro reliability Canada hydro capacity factor: About 60% to a little over 50% - Long-run decline in hydro output utilization EU hydro capacity factor: Mid-30s to mid-20s - Decline in hydropower capacity factor Global coal additions (first half of year): About 25 GW - New coal-fired generation capacity added worldwide Global coal additions (2015): More than 100 GW - Earlier peak coal additions California solar curtailment (April 2023): More than 600 GWh - Solar energy curtailed in California in one month California solar curtailment (2020): About half that amount - Shows rapid growth in curtailed solar Carbon certification standards (1996): 1 - Number of carbon certification standards Carbon certification standards (2011): 16 total, 6 added that year - Market growth in standards Carbon certification standards (2023): 37 total, 6 added that year - Fragmentation of carbon certification First Solar order book (2020): About 10 GW - Quarterly order book First Solar order book (most recent quarter): 80 GW - Quarterly order book First Solar North America share of new potential bookings: Almost 80% - Most future opportunity is in North America, mainly the U.S. AI mentions in corporate communications: Tens of thousands per quarter - Earnings statements and presentations AI mentions in prior years: A few thousand per quarter - Five to seven years earlier Data center PUE trend: Flat since 2021 when adjusted for seasons - Google data center power use efficiency

Pivotal Quotes: "What purpose are these reports serving if they are not conveying this very basic information?" — Nat Bullard: On declining readability and usefulness of corporate ESG/sustainability reports "Hydropower is the backbone of zero-carbon power in many economies, and... it is not great when Brazil's hydrocapacity factor went from almost 60%... to below 40% in 2021." — Nat Bullard: On hydro becoming less reliable due to climate and weather variability "The answer to AI data consumption growth or energy consumption growth is probably AI, finding other applications for it." — Nat Bullard: On using AI to create efficiencies and decarbonization applications that offset its power demand

Implications: The decarbonization transition is becoming more about execution than slogans: clearer reporting, grid flexibility, new industrial uses for cheap clean power, and infrastructure to handle AI-driven load growth. Investors and policymakers must plan for regional divergence and physical constraints.

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