Hidden Brain
Hidden Brain

Our Better Angels

In the months since the spread of the coronavirus, stories of selfishness and exploitation have become all too familiar: people ignoring social distancing guidelines, or even selling medical equipment at inflated prices. Most of our public and economic policies take aim at these sorts of people — th

Featured Speakers

Shankar Vedantam HostSam Bowles Guest

Topics Discussed

Episode Summary

Executive Summary: This episode argues that people are not driven only by narrow self-interest and that policies built on distrust can backfire by crowding out moral motives like duty, pride, and solidarity. Economist Sam Bowles uses examples from sick leave, daycare fines, and his own family to show that incentives can weaken cooperation unless they reinforce civic values and trust—an insight sharpened by COVID-19.

Main Topics: Critique of Homo economicus: Bowles challenges the standard economic model that treats people as rational, self-interested actors, arguing it explains too little of real behavior such as tipping, voting, and voluntary cooperation. How punitive incentives can backfire: Policies designed to deter cheating or lateness can signal distrust, reduce intrinsic motivation, and produce worse outcomes than the problem they were meant to solve. Crowding out vs. crowding in: The episode distinguishes between incentives that suppress moral commitment and incentives that amplify it, showing that design and framing determine whether motivation is weakened or strengthened. Trust, contracts, and social relations: When workers or citizens assume others are untrustworthy, they demand stricter controls, which can create defensive responses and damage cooperation on both sides. COVID-19 as a test of civic values: The pandemic is presented as evidence that society depends on community, mutual aid, and trust in science—not just markets or enforcement—to sustain collective action. The role of moral economy in policy: Bowles argues for policies that combine markets, government, and civil society, recognizing that good outcomes depend on moral norms as well as material incentives.

Key Arguments: The assumption that humans are mainly self-interested is too limited; people regularly act from duty, generosity, pride, and concern for others. Policies based on distrust can alter framing and shift behavior in unintended ways, making people think morally commendable actions are merely purchasable commodities. Small fines or rewards can crowd out intrinsic motivation, while well-designed incentives can crowd it in by reinforcing social approval and civic identity. The Boston Fire Department sick-leave reform and the Haifa daycare fine both show that punitive measures can increase the very behavior they were meant to reduce. Strict contracts and oversight can become self-defeating because no contract can cover every contingency, and distrust tends to provoke defensive or hostile behavior from managers and workers alike. COVID-19 reveals both the best and worst of human nature: mutual aid, compliance, and sacrifice on one hand, and xenophobia and scapegoating on the other. Effective public policy should rely on a synergy of self-interest, moral sentiments, and community norms rather than on any single motive alone.

Data Points: Families served by Columbia Community Care: over 1,500 families - Grassroots mutual-aid network launched by Erika Strauss Chavaria People served per site per day: around 100 people - Typical daily service at each Columbia Community Care site Tip to restaurant staff: more than $9,000 - Texas customer left a large tip with note to help workers for the next few weeks Sick days taken after policy change: almost 7,000 more sick days - Boston Fire Department saw a surge after limiting sick leave and docking pay Rise in sick call-ins: doubled - Boston Fire Department call-ins increased in the year after the punitive policy Late pickup fine: 10 Israeli shekels - Haifa daycare centers imposed a fine for parents who arrived more than 10 minutes late Plastic bag reduction timeframe: within 2 weeks - Ireland’s plastic bag use fell almost completely after a small charge and public campaign Plastic bag use reduction: almost completely eliminated - Outcome of Ireland’s 2002 anti-plastic-bag policy

Pivotal Quotes: "“do the measures we put in place to curtail the selfish have perverse consequences on the rest of us?”" — Shankar Vedantam: Introductory framing of the episode’s central question "“People are not entirely selfish. Economists have to learn that lesson, too.”" — Sam Bowles: Bowles summarizes his critique of standard economic assumptions "“We need to have governments that are trusted by their people. We need people willing to help each other.”" — Sam Bowles: Bowles explains what COVID-19 reveals about effective social organization

Implications: Listeners should expect better outcomes when policy preserves dignity, trust, and civic motives. For workplaces and governments, the lesson is to design incentives that support—not replace—people’s willingness to do the right thing.

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About Hidden Brain

Why do I feel stuck? How can I become more creative? What can I do to improve my relationships? If you’ve ever asked yourself these questions, you’re not alone. On Hidden Brain, we help you understand your own mind — and the minds of the people around you. (We're routinely rated the #1 science podcast in the United States.) Hosted by veteran science journalist Shankar Vedantam.

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