The Prof G Pod with Scott Galloway
The Prof G Pod with Scott Galloway

Post Corona: The Four

Scott Galloway gives the state of play on The Four post corona and also sits down with Senator Michael Bennet to discuss politics during a pandemic, relief packages, and Tiger King Learn more about your ad choices. Visit podcastchoices.com/adchoices

Featured Speakers

Senator Michael Bennett Guest

Topics Discussed

Episode Summary

Executive Summary: The episode argues that COVID-19 will accelerate existing market trends, strengthening dominant tech platforms like Amazon, Google, Facebook, and Apple while accelerating the decline of legacy media and physical retail. It features an interview with Senator Michael Bennett on U.S. pandemic failures, relief policy, and the need for investment in health, education, and public infrastructure, plus audience Q&A on Peloton vs. SoulCycle, moving to Canada, and swapping volatile tech stocks for real estate.

Main Topics: Big Tech’s post-COVID strength and ad-market shifts (Priority: 5/5): The host argues Amazon, Google, Facebook, and Apple will emerge stronger because the crisis accelerates trends toward digital commerce, online advertising, and platform dominance, even if short-term revenue gets hit. Legacy media and offline businesses in decline (Priority: 5/5): Radio, newspapers, and other old-media businesses are described as structurally weakened by falling ad revenue, heavy debt, and the pandemic’s acceleration of pre-existing decline. Amazon, retail consolidation, and antitrust concerns (Priority: 5/5): Amazon is portrayed as a major beneficiary of stimulus, retail closures, and demand shifts; the host argues that the best policy response is to strengthen DOJ and FTC enforcement and consider breakup actions after the crisis. Interview with Senator Michael Bennett on pandemic governance (Priority: 5/5): Bennett discusses U.S. unpreparedness, inadequate relief, PPE shortages, testing failures, and the need for better investment in healthcare, education, state/local aid, and public health infrastructure. Personal finance and portfolio rotation to real assets (Priority: 4/5): In office hours, the host advises a listener considering liquidating Spotify shares to buy real estate, emphasizing cash flow, lower stress, and reduced exposure to volatile tech equities. Career strategy and ‘functional speed’ during crisis (Priority: 4/5): Listeners are encouraged to use the disruption to work harder, move faster, and gain advantage professionally while others are distracted or idle. Media production, Canada, and remote creation opportunities (Priority: 3/5): A question from a new graduate prompts discussion of film/media opportunities in both the U.S. and Canada, with emphasis on cheap capital, remote production, and choosing based on where the best job opportunities are.

Key Arguments: COVID-19 is accelerating existing economic and technological trends rather than creating entirely new ones, which favors large digital platforms with cash and scale. Facebook and Google will likely suffer a sharp short-term hit in ad and keyword pricing, but their competitive position should improve as weaker advertisers and media firms falter. Legacy media firms are overleveraged and fragile; the pandemic could push a significant share into restructuring, layoffs, or bankruptcy. Amazon benefits from stimulus, consumer support, and the closure of most retail competitors, positioning it for outsized post-crisis growth. Apple may face slower upgrade cycles and reduced spending on high-ticket devices, but its ecosystem remains powerful and iPhone innovation remains central. The government response should include more testing, stronger public health infrastructure, and major investment in the DOJ and FTC to address market concentration after the crisis. Senator Bennett argues the U.S. was underprepared because it overprioritized tax cuts and wars over education, healthcare, and infrastructure. Bennett says relief was directionally right but too small, and future aid should better target small businesses and state/local governments. For some investors, replacing volatile tech exposure with cash-flowing residential real estate may be a rational move as they age and seek stability. The crisis should be used for professional acceleration: remote work, content creation, fitness, and other forms of ‘functional speed’ can create an advantage.

Data Points: Podcast episode number: 6 - Host notes this is the sixth episode. Big Tech companies discussed: 4 - Amazon, Apple, Facebook, and Google are the central market focus. Keyword and ad decline: 20% to 40% - Host estimates ad/keyword prices are down materially due to COVID-19. U.S. radio market size: $17 billion - Referenced as the terrestrial radio industry’s revenue base up for grabs. Radio industry decline forecast: 14% in 2020 - Host says radio is projected to fall sharply during the year. Media firm COVID death rate estimate: 10% to 20% - Host predicts a large share of media firms will not recover from the crisis. U.S. reported COVID mortality rate: around 4% - Host cites this as the apparent U.S. mortality rate, while noting it may fall with better testing. Cash on Google balance sheet: enough to buy Boeing and Airbus - Used rhetorically to illustrate the scale of Google’s balance-sheet strength. 2019 Apple P/E multiple change: 12x to 24x - Host says Apple’s valuation doubled despite limited earnings growth. Stimulus/rescue package size: $2.5 trillion - Used to illustrate how much fiscal support was deployed and how it benefits major retailers. Direct household payments: $1,200 to $5,000 - Host references household stimulus payments as part of the relief effort. Retail closure estimate: 98% - Host claims most retail was effectively shut, leaving Amazon and Walmart open. Budget recommendation: triple the budgets - Host urges significantly larger DOJ and FTC budgets to address antitrust issues. LinkedIn network size: over 1 billion professionals - From the sponsor read for LinkedIn ads. LinkedIn decision makers: 130 million - From LinkedIn’s claimed audience reach. LinkedIn ad credit offer: $250 spend for $250 credit - Sponsor promotion details. Senator Bennett education investment: 21st century redesign - Bennett advocates modernizing education to match current economic reality. Borrowed since 2001: $5 trillion - Bennett says the U.S. borrowed this amount for tax cuts and other priorities. Wars in the Middle East: $5.6 trillion - Bennett says this was spent over two decades, largely borrowed. Combined foregone investment: $11–12 trillion - Bennett argues this amount could have been invested in the country instead.

Pivotal Quotes: "COVID-19 isn't changing anything, it's only accelerating. The future is just happening faster." — Scott Galloway: Core thesis of the opening monologue on how the crisis affects markets and competition. "The best investment we could make in the health of this economy post-Corona would be simple: tripling the budgets of the DOJ and the FTC." — Scott Galloway: Host’s antitrust policy recommendation following the discussion of platform dominance. "I think what we got wrong was that it wasn't big enough." — Senator Michael Bennett: Bennett critiques the initial federal relief package during the interview.

Implications: Listeners are urged to expect deeper tech concentration, weaker legacy media, and more antitrust scrutiny. For individuals, the advice is to use disruption to act faster, invest carefully, and prioritize opportunity over panic.

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