My First Million
My First Million

The Body Stack Episode: What Sam and Shaan Do To Get Healthy And How Much They Spend Doing It

Episode 366: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about all things body: what they do to get healthy, stay healthy and how much they spend doing it. ----- Links: * When Violence Is The Answer * Primal Kitchen * Central Athlete * MyBodyTutor * InsideTracker * RunLab * Aaptiv * MyFitn

Featured Speakers

Sam Parr & Shaan Puri Host

Topics Discussed

Episode Summary

Executive Summary: The episode reframes fitness as a core business investment: the hosts argue that money and entrepreneurship are ultimately tools for living a longer, better life, and that being fit is more important than being rich. They share personal systems, spending, and routines around training, nutrition, recovery, and mental health, emphasizing coaches, structure, and enjoyment over willpower.

Main Topics: Fitness as the real ROI of money (Priority: 5/5): The hosts argue that the purpose of business success is to buy a longer, healthier, more enjoyable life, and that fitness should be treated as the primary investment. Personal body stacks and fitness spending (Priority: 5/5): They break down the specific products, services, and recurring costs they spend money on to stay in shape, from coaches and nutritionists to tracking apps and recovery tools. Coaching and accountability systems (Priority: 5/5): Both speakers emphasize hiring coaches, using external accountability, and making workouts easy to start by removing friction. Enjoyable fitness over willpower (Priority: 4/5): A major theme is that sustainable fitness comes from designing routines you like, not relying on short-term motivation or punishment-based goals. Functional fitness and mobility goals (Priority: 4/5): Beyond aesthetics, they focus on practical outcomes like better movement, easier standing, smoother running, and being able to play with kids or train MMA. Mental health and long-term discipline (Priority: 4/5): The discussion expands into journaling, therapy, discipline, and the idea that discipline means remembering what you really want. Intentionality after wealth or acquisition (Priority: 3/5): A second section shifts to how one speaker approached life after acquisition by writing a plan focused on fitness, learning, and character during a transitional year.

Key Arguments: Business and money are means to live a long, good life; fitness is the most important part of that life. Rich people have fewer excuses not to be healthy because they can spend money on coaches, recovery, and convenience. Sustainable fitness is built through systems: coaches, scheduled workouts, nutrition support, and tracking. Making fitness enjoyable is more durable than chasing strict short-term targets through willpower alone. Functional goals such as mobility, posture, running form, and ease of movement matter as much as appearance. Discipline is not just forcing yourself; it is remembering your true long-term goals when tempted by short-term comfort. The founder lifestyle can create real weight and health problems, so health is part of entrepreneurial performance. A structured body plan should include nutrition, strength, cardio, recovery, labs, and intentional indulgence rather than shame.

Data Points: Strength training frequency: 4 days/week - One speaker’s weekly workout split Cardio frequency: 3 days/week - One speaker’s weekly workout split Rest day activity: 15,000 steps / about 2 hours - Used as the active recovery day Sleep schedule: 11 PM to 7 AM - Reported regular sleep routine Body fat: 11–12% - Current approximate body composition shared by one speaker Personal training cost: $299/month - Central Athlete training app and coach support Nutrition coaching cost: $600/month - Daily call plan from Body Tutor Nutrition coaching alternative plan: $200/month - Planned switch to weekly calls Home gym upfront cost: $3,000–$5,000 - Estimated build-out cost for the home gym Blood work cost: $200–$300 per test, 2–3 times/year - InsideTracker blood testing and tracking Massage cost: About $20/session - Covered by insurance at Run Lab in Austin Audio workout subscription: $100/year - Active subscription for guided bodyweight workouts Food tracking subscription: $60/year - MyFitnessPal subscription Heart-rate tracking subscription: $100/year - Fitif subscription for cardio zone tracking Media subscriptions: Pandora, Spotify, YouTube, Audible - Paid listening services used during workouts Annual fitness spending estimate: About $15,000/year - Speaker’s total estimated body investment Executive health checkup idea: $5,000–$20,000/year or one-time - Potential Mayo Clinic style deep health assessment Acquisition year plan: 2019 - Year the speaker wrote his post-acquisition mindset doc Target body weight in old plan: 185 pounds - Goal set in the 2019 document Actual weight at that time: About 220–225 pounds - Reported starting point in the acquisition year Current weight: About 212–213 pounds - Shared during reflection on progress Conceierge medical cost example: $25,000 - Amount spent during a Lyme/Bell’s palsy health crisis Daily call duration: 15 minutes - Nutrition coaching check-ins Five-day fast: Planned future goal - One of the health experiments the speaker wants to try

Pivotal Quotes: "If you're rich, there's no excuse to be fat." — Unidentified successful friend quoted by the hosts: Used to argue that wealth should be leveraged for health and fitness "The point of business and money is to live a really long and good life." — Sam: Framing the entire episode’s thesis about why fitness matters "Discipline is just remembering what you really want." — Sam: Redefining discipline as long-term alignment rather than brute force

Implications: The episode pushes founders to treat fitness like a strategic asset: invest in coaching, tracking, recovery, and routines that are sustainable and enjoyable. It suggests health is a performance advantage, not a vanity project.

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About My First Million

Sam Parr and Shaan Puri brainstorm new business ideas based on trends & opportunities they see in the market. Sometimes they bring on famous guests to brainstorm with them.

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