Pivot
Pivot

The FTC's New Rules, Sony's Fall, and Starbucks 86's a Vax Mandate

Kara and Scott delve into Peloton's uphill battle, and what the proposed Microsoft-Activision Blizzard deal means for Sony. Also, they unpack Kara's interview with FTC chair Lina Khan. Plus: A listener question about vertical integration. Send us your Listener Mail questions, via Yappa, at

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Episode Summary

Executive Summary: Pivot covers Peloton’s deterioration and potential sale, Starbucks’ vaccine mandate reversal, and an extended antitrust discussion centered on Lena Khan’s approach to mergers, labor, and platform power. The episode also examines Microsoft’s Activision bid, a startup pitch for 1Password, and broader questions about vertical integration, recurring revenue, and regulation in tech and media.

Main Topics: Peloton’s collapse and potential sale (Priority: 5/5): The hosts discuss Peloton’s stock decline, insider selling, morale issues, McKinsey’s cost review, and the likelihood the company becomes an acquisition target after pandemic-era overvaluation fades. Starbucks and the end of the employee vaccine mandate (Priority: 4/5): They analyze Starbucks ending its planned vaccine/test mandate after the Supreme Court ruling, weighing employee pressure, workplace realities, and broader post-pandemic normalization. Lena Khan, antitrust, and the rethinking of merger policy (Priority: 5/5): A long segment reviews Kara’s interview with FTC Chair Lina Khan, including concerns about quality degradation, labor harms, privacy, under-resourcing, and the shift away from a narrow consumer-price test. Microsoft-Activision and consolidation in gaming (Priority: 5/5): The hosts assess whether Microsoft’s acquisition of Activision will be approved, how it affects Sony and the gaming market, and how competition, metaverse ambitions, and China factor into regulatory debates. Elevator Pitch: 1Password as a security business (Priority: 3/5): The segment evaluates 1Password’s $620 million funding round and nearly $7 billion valuation, debating whether password management remains a durable standalone business or becomes a feature in bigger platforms. Vertical integration and recurring revenue as value creators (Priority: 4/5): In response to a listener question, Scott argues that recurring revenue and vertical integration are the two most powerful ways to create shareholder value, while Kara links this to their own podcast/event expansion. Taxation, billionaire criticism, and the ‘Karen’ insult (Priority: 3/5): The Warren/Musk discussion leads to a broader critique of personal attacks on women in politics and the limits of shaming wealthy people instead of changing tax laws.

Key Arguments: Peloton looks like a likely acquisition target because its pandemic-era valuation collapsed, growth turned negative, and insider sales hurt confidence. CEO stock sales are legal but look bad when they signal management believed the stock was overvalued. Starbucks and similar employers are moving away from vaccine mandates because the workforce is stressed and companies are prioritizing operational stability over symbolic compliance. Khan’s antitrust agenda broadens analysis beyond consumer prices to include labor effects, privacy, innovation, and quality degradation. FTC enforcement is constrained by underfunding and understaffing, while merger volume has surged, making oversight harder. Tech incumbents use safety arguments to defend platform power, but the hosts view these claims as similar to protection-money logic. The Microsoft-Activision deal may proceed with conditions or divestitures because regulators may want to allow scale while limiting harm. 1Password appears strong because it has a meaningful enterprise base, recurring revenue, and a useful security product, but its valuation is demanding. Vertical integration and subscription models are presented as the clearest ways to expand margins and long-term enterprise value. Personal attacks on female politicians like Warren and Khan are framed as sexist deflections that avoid substantive policy debate.

Data Points: Peloton stock decline: From about $170 to about $30 - Used to illustrate how far Peloton has fallen from pandemic highs. Peloton insider sale: Nearly $500 million - Insiders sold stock before the November price plunge. John Foley holdings sold: About 16% - The Peloton CEO sold a sizable share of his holdings before the drop. Peloton morale: “At an all-time low” - Quoted from a Peloton employee speaking to CNBC. Starbucks U.S. workforce: 200,000 employees - Mentioned while discussing the vaccine mandate reversal. Public support for employer vaccine requirements: 56% - Used to show mixed public sentiment on mandates. FTC staffing history: Twice as many people in 1980; staff cut in half over 40 years - Illustrates chronic under-resourcing of antitrust enforcement. M&A growth: Up 140% year over year in the U.S. - Cited to show the flood of merger activity regulators must process. 1Password funding: $620 million Series C - The company’s latest financing round. 1Password valuation: Nearly $7 billion - Valuation discussed during the Elevator Pitch segment. 1Password customers: Over 100,000 paying customers - Supports the claim that the business has strong traction. 1Password employee count: Over 500 employees - Shows scale beyond a simple consumer app. 1Password revenue: Around $150 million - Used to frame valuation against revenue multiples. 1Password consumer pricing: $2.99/month - Price for consumer customers. 1Password business pricing: $7.99/user/month - Price for firms using the product. Business share of 1Password revenue: 60% - Indicates the company is increasingly enterprise-focused. Sony valuation loss: $20 billion - Shares fell more than 12% after concerns about Microsoft-Activision. Sony share drop: More than 12% - Market reaction to deal risk and competitive fears. Microsoft-Activision deal size: Microsoft’s biggest acquisition - Emphasizes the scale of the transaction. Roku market cap: $24 billion - Used as an example of a potential acquisition candidate. Roku user base: 56 million households - Highlights Roku’s distribution value.

Pivotal Quotes: "The greatest tax in history on creativity is the app store." — Scott Galloway: Critiquing Apple’s App Store fees and gatekeeper power during the antitrust discussion. "Karen is the new bitch." — Scott Galloway: Arguing that the term ‘Karen’ is often used as a sexist insult against women who are difficult to dismiss on the merits. "If Marc Andreessen and Stephen Hawking had a kid, it would be this conference." — Kara Swisher: A humorous pitch for the upcoming Miami conference and its tech-intellectual positioning.

Implications: The episode signals more scrutiny of platform power and mergers, continued post-pandemic normalization in workplaces, and a market where weakened tech and consumer brands may become takeover targets. It also reinforces that security, subscriptions, and vertical integration remain attractive strategies.

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About Pivot

With great power, comes great scrutiny. Every Tuesday and Friday, journalist Kara Swisher and NYU Professor Scott Galloway offer sharp, unfiltered insights into the biggest stories in tech, business, and politics. They make bold predictions, pick winners and losers, and bicker and banter like no one else. From New York Magazine and the Vox Media Podcast Network.

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